Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 28th Nov '12

A weekend of PR & Conversations
Four students of SIMC, Pune present a report of the two-day PRAXIS 2012 conference of PR and corporate communications professionals
http://www.mxmindia.com/2012/11/a-weekend-of-pr-conversations/

Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee
Long-serving DNA CEO KU Rao moves to a corporate role at Zee, as Group CEO Dr Bhaskar Das to take charge
http://www.mxmindia.com/2012/11/bhaskar-das-takes-charge-of-dna-as-ceo-ku-rao-to-moves-to-corporate-role-zee/

Jaldi 5 with Amith Prabhu: PRAXIS brought together seniors & juniors in the PR and corp comm community
Amith Prabhu, co-chair PRAXIS 2012, reviews the conference that was held last week and what he would tell the industry captains who didn't turn up
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-praxis-brought-together-seniors-juniors-in-the-pr-and-corp-comm-community/

Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study
The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study
http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/

Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India
If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/

Fortune cooking oil wins the Master Brand Award
Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach
http://www.mxmindia.com/2012/11/fortune-cooking-oil-wins-the-master-brand-award/

AXN bags Silver at 2012 Marketing Events Awards
The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)
http://www.mxmindia.com/2012/11/axn-bags-silver-at-2012-marketing-events-awards/

ESPN STAR Sports' Event Management Group on new high
The group has had an award-winning year with multi-year sponsorship renewals
http://www.mxmindia.com/2012/11/espn-star-sports-event-management-group-on-new-high/

The Anchor: After acquiring '24', 5 international soaps Indian GECs must adapt
A N Chorrea on 5 international soaps Indian general entertainment channels and look at acquiring and adapting
http://www.mxmindia.com/2012/11/the-anchor-after-acquiring-24-5-international-soaps-indian-gecs-must-adapt/

Anil Thakraney: Gujarat ad: Work of a lazy art director
A picture tells a thousand words but a pilfered picture tells a thousand lies, writes Anil Thakraney, commenting on the Gujarat Congress child malnutrition ad fiasco
http://www.mxmindia.com/2012/11/anil-thakraney-gujarat-ad-work-of-a-lazy-art-director/

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 26th Nov '12

MxM Mondays: Is India ready for cross-pollination between varying media functions?
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/mxm-mondays-is-india-ready-for-cross-pollination-between-varying-media-functions/

Effies 2012 judging reaches last leg, shortlist announced
The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club
http://www.mxmindia.com/2012/11/effies-20102-judging-reaches-last-leg-shortlist-announced/

Rahul Johri is 'Media Professional of the Year' at World Brand Congress
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012
http://www.mxmindia.com/2012/11/rahul-johri-is-media-professional-of-the-year-at-world-brand-congress/

Gucci committed to spend 'significant' money in India: Patrizio Di Marco
Italian fashion house Gucci is committed to making "significant" investments in India, says its president Patrizio Di Marco
http://www.mxmindia.com/2012/11/gucci-committed-to-spend-significant-money-in-india-patrizio-di-marco/

Jaldi 5 with Apurva Purohit: 'Great networking with fantastic women'
Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale between 'Women at Work', Radio City's networking initiative for working women
http://www.mxmindia.com/2012/11/jaldi-5-with-apurva-purohit-great-networking-with-fantastic-women/

Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting
Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan
http://www.mxmindia.com/2012/11/amitabh-srivastava-is-south-asia-head-of-assoc-for-intnl-broadcasting/

Highway On My Plate returns with 'Coast to Coast'
Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times
http://www.mxmindia.com/2012/11/highway-on-my-plate-returns-with-coast-to-coast/

Chennai Live 104.8 FM to launch Vodafone Voice of Chennai
The radio show aims to give voice to people of Chennai who can discuss their problems and air their views
http://www.mxmindia.com/2012/11/chennai-live-104-8-fm-to-launch-vodafone-voice-of-chennai/

The Anchor: 5 challenges that PR in India still grapples with
PR is coming into its own in India, and as the industry evolves, PR practitioners are faced with a number of issues. Vivek Rana takes a look
http://www.mxmindia.com/2012/11/the-anchor-5-challenges-that-pr-in-india-still-grapples-with/

Anil Thakraney: Ad world needs a Yash Chopra
Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty
http://www.mxmindia.com/2012/11/anil-thakraney-ad-world-needs-a-yash-chopra/

Stories on 23rd Nov '12

PR folk get set for PRAXIS 2012-11-23
As many as 255 delegates and 35 speakers are set to assemble in Pondicherry for PRAXIS 2012, an independent PR conference. MxMIndia is partnering the event
http://www.mxmindia.com/2012/11/pr-folk-get-set-for-praxis-2012-11-23/

India Inc opts for sports as preferred marketing
Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India's premier sports management company
http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/

Paritosh Joshi: ASCI is not an Elephant though it might be a herring... a red one
Anant Rangaswami's book took on - inter alia - the ASCI. Paritosh Joshi has a reply
http://www.mxmindia.com/2012/11/paritosh-joshi-asci-is-not-an-elephant-though-it-might-be-a-herring-a-red-one/

Jaldi 5 with Sunil Punjabi: Action, drama, entertainment
AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows
http://www.mxmindia.com/2012/11/jaldi-5-with-sunil-punjabi-action-drama-entertainment/

IAMAI announces 3rd annual India Digital Awards
The Internet & Mobile Association of India will hold its third annual India Digital Awards for the internet and mobile value added service industry on January 17, 2013 at New Delhi
http://www.mxmindia.com/2012/11/iamai-announces-3rd-annual-india-digital-awards/

Speaking of Which | Shall We Disappear You?
Verbs have their places in black and white, not including grey areas. Vidya Heble counts the shades
http://www.mxmindia.com/2012/11/speaking-of-which-shall-we-disappear-you/

Azim Premji wins Forbes India's inaugural philanthropy award
Ten outstanding people were honoured for their contribution towards the good of society
http://www.mxmindia.com/2012/11/azim-premji-wins-forbes-indias-inaugural-philanthropy-award/

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL
Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL
http://www.mxmindia.com/2012/11/the-anchor-lloyd-mathias-on-5-reasons-why-corporates-should-not-ignore-the-ipl/

Anil Thakraney: Shucks! We lost the action on Kasab. :(
We missed out on all the death tamasha that would have been played out inside the newsrooms and outside the Yerawada jail, amongst other places. Not to speak of all the entertainment that happens when wild speculation goes full-on
http://www.mxmindia.com/2012/11/anil-thakraney-shucks-we-lost-the-action-on-kasab/

Ranjona Banerji: Why we can get gussa with Ram Gopal Verma!
Ram Gopal Verma's foreplay and orgasm theory for Kasab's hanging gets flak, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-why-we-can-get-gussa-with-ram-gopal-verma/

Stories on 22nd Nov '12

Must-read book on advertising
Presenting three reviews of Anant Rangaswami's 'The Elephants in the Room'... by Kurien Mathews, Paritosh Joshi and Pradyuman Maheshwari
http://www.mxmindia.com/2012/11/must-read-book-on-advertising/

Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore
PepsiCo bags IPL's title sponsorship for the next 5 years at Rs 396.8 crore
http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/

FMCG biggies betting big on chemists to push sales
FMCG cos Cadbury, HUL, L'Oreal and others are betting on chemists to push sales of products
http://www.mxmindia.com/2012/11/fmcg-biggies-betting-big-on-chemists-to-push-sales/

Shailesh Kapoor: Researching The Research Department
The research function in the television industry has grown significantly in its importance over the last decade, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-researching-the-research-department/

Jaldi 5 with Naresh Gupta: 'Growth from new geographies beyond Indian borders'
Naresh Gupta, CSO, Managing Partner at Bang in the Middle, talks to MxM India about expanding to a new market, Kolkata
http://www.mxmindia.com/2012/11/jaldi-5-with-naresh-gupta-growth-from-new-geographies-beyond-indian-borders/

Reliance Broadcast launches new multiple-media campaign
Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings
http://www.mxmindia.com/2012/11/reliance-broadcast-launches-new-multiple-media-campaign/

MTunesHD takes music 'On The Streets'
MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)
http://www.mxmindia.com/2012/11/mtuneshd-takes-music-on-the-streets/

FoxyMoron asks Femina readers to slow down
Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories
http://www.mxmindia.com/2012/11/foxymoron-asks-femina-readers-to-slow-down/

Berger Paints ties up with 'Being Human'
The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust
http://www.mxmindia.com/2012/11/berger-paints-ties-up-with-being-human/

The Anchor: 5 non-conventional ways of financing and marketing television properties
Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario
http://www.mxmindia.com/2012/11/the-anchor-5-non-conventional-ways-of-financing-and-marketing-television-properties/

Debrief: Godrej Aer: 'No Bakwaas' route works
There are no tall promises, there can't be for a silly little freshener, so why waste time? They have also smashed the usual ad cliches, and full marks for not throwing in a hot babe
http://www.mxmindia.com/2012/11/debrief-godrej-aer-no-bakwaas-route-works/

Signposts... November 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-22/

Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/

Stories on 20th Nov '12

Are suit-led agencies creatures of the past? And why AAAI must reinvent Goafest...
Extracts from the just-released 'The Elephants in the Room' by Anant Rangaswami where he raises some key issues of the business while reflecting on recent events in the trade
http://www.mxmindia.com/2012/11/extracts-from-the-elephants-in-the-room/

Monica Tata quits Turner. No replacement for now
Monica Tata, GM - Entertainment Networks, South Asia,Turner International India has put in her papers
http://www.mxmindia.com/2012/11/monica-tata-quits-turner-no-replacement-for-now/

Star Jalsha to launch in UK
Star Network's Bengali General Entertainment channel Star Jalsha, will be launching in the UK on Sky channel 808 on November 22nd
http://www.mxmindia.com/2012/11/star-jalsha-to-launch-in-uk/

NDTV expands global reach; launches in Malaysia
New Delhi Television Limited has also launched NDTV 24x7, NDTV Good Times and NDTV India in Malaysia
http://www.mxmindia.com/2012/11/ndtv-expands-global-reach-launches-in-malaysia/

Jaldi 5 with Amit Chaudhary: Toy Story, no Child's Play
Games are serious business when it comes to Amit Chaudhary of Exelixi, as he talks about his 'neighbourhood toy store with international standards'
http://www.mxmindia.com/2012/11/jaldi-5-with-amit-chaudhary-toy-story-no-childs-play/

Video wars from Bindass
Bindass is all set to introduce its brand new daily show - Video Wars powered by Airtel
http://www.mxmindia.com/2012/11/video-wars-from-bindass/

The Anchor: How to make industry conferences work (better) for you
The best way to get lunch without doing battle for it, how to find good seats (and keep them), and what not to waste time on. Conferencing tips from Rahul Kishore
http://www.mxmindia.com/2012/11/the-anchor-how-to-make-industry-conferences-work-better-for-you/

Debrief: Idea: Dil khush ho gaya, Sirji!
Tremendous goodwill generated for Idea. Superb example of how to lift an otherwise ordinary Diwali discount ad
http://www.mxmindia.com/2012/11/debrief-idea-dil-khush-ho-gaya-sirji/

Signposts... November 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-20/

Stories on 19th Nov '12

Bal Thackeray and the media
He wasn't the social hypocrite that many politicians can be. Even journalists who disliked his politics became his friends, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/bal-thackeray-and-the-media/

He was a Bindaas cartoonist: Hemant Morparia
Bal Thackeray was Hemant Morparia's favourite subject, having done over a hundred toons on him. We asked the well-known editorial cartoonist to comment on Thackeray's tooning
http://www.mxmindia.com/2012/11/he-was-a-bindaas-cartoonist-hemant-morparia/

The Anchor: How the Sunday papers announced the Bal Thackeray news the morning after
How the front pages of various Mumbai and some national/state dailies announced the passing away of Shiv Sena chief Bal Thackeray's passing away on Sunday
http://www.mxmindia.com/2012/11/the-anchor-how-the-sunday-papers-announced-the-bal-thackeray-news-the-morning-after/

Anil Thakraney: Insensitive for channels to call know Thackeray-baiters
As for the press coverage, the only thing I enjoyed was the reprint in Mumbai Mirror of Busybee's super columns on Thackeray. There has not been, and perhaps never will be, a finer chronicler of Mumbai city than Busybee, writes Anil Thakraney
http://www.mxmindia.com/2012/11/anil-thakraney-tiger-tales/

Ranjona Banerji: How the channels & papers fared
CNN-IBN scored in the Bal Thackeray death coverage while Times Now and Arnab Goswami seemed to be lacking in both distance and perspective, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-how-the-channels-papers-fared/

Jaldi 5 with Bharat Dabholkar: Thackeray was unique... he was a Brand
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/jaldi-5-with-bharat-dabholkar-thackeray-was-unique-he-was-a-brand/

Peter Mukerjea: Never let a crisis go to waste...
The Newsnight programme screwup has provided the perfect veil for an attack on the BBC and what we are witnessing is a coordinated assault on its reputation and output
http://www.mxmindia.com/2012/11/peter-mukerjea-never-let-a-crisis-go-to-waste/

Indian Amrita Randhawa to head Mindshare China
MICA graduate Amrita Randhawa returns to Mindshare China to lead the GroupM agency's key Asian market

http://www.mxmindia.com/2012/11/indian-amrita-randhawa-to-head-mindshare-china/

Stories on 16th Nov '12

Diamonds are wherever...
If the appointment of PR honcho and CMG + Weber Shandwick's Harris Diamond as Chairman & CEO of McCann Worldgroup is a success, we could well see a new leadership order in adland
http://www.mxmindia.com/2012/11/diamonds-are-wherever/

Scarecrow Delhi wins Kohinoor Speciality Foods
Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication
http://www.mxmindia.com/2012/11/scarecrow-delhi-wins-kohinoor-speciality-foods/

Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over
M R Srinivasan, General Secretary, Chennai Metro Cable Operators Association (CMCOA) speaks to MxM India about how digitization is progressing, or not progressing in Chennai
http://www.mxmindia.com/2012/11/jaldi-5-with-m-r-srinivasan-chennai-could-need-3-6-months-for-digitization-switch-over/

Paritosh Joshi: Channel brand or Programme brand?
Why do we still persist in thinking that channel brands can be all things to all people?
http://www.mxmindia.com/2012/11/paritosh-joshi-channel-brand-or-programme-brand/

WATConsult wins Godrej Nature's Basket's digital and social mandate
WATConsult has won the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group
http://www.mxmindia.com/2012/11/watconsult-wins-godrej-natures-baskets-digital-and-social-mandate/

@India, living in China: Burson-Marsteller finds out
Burson-Marsteller study finds huge missed opportunity for country promotion on Twitter
http://www.mxmindia.com/2012/11/india-living-in-china-burson-marsteller-finds-out/

The Anchor: 5 reasons PR is better than advertising
It's not a tussle that is likely to be resolved soon - but Dipankar Zalpuri rolls up his sleeves in the PR corner
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-pr-is-better-than-advertising/

Anil Thakraney: Your demotivated, ill-trained staff
To all those heavily paid corporate leaders reading this: There's no point in splurging all those millions on slick advertising campaigns, there's no point in making tall claims in the ads, if you have failed to adequately train and motivate your task force
http://www.mxmindia.com/2012/11/anil-thakraney-your-demotivated-ill-trained-staff/

Ranjona Banerji: When Times Now got it wrong
Bad news judgment is fine, but Times Now not only called the day wrong it also showed incompetence in the way it handled its news of the day, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-when-times-now-got-it-wrong/

Signposts... November 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-16/

Stories on 15th Nov '12

Enough backers for payback series?
Will it be a cracker or a damp squib? Advertisers are optimistic and observers pin hopes on the men in blue as they take on England in cricket until end-Jan
http://www.mxmindia.com/2012/11/enough-backers-for-payback-series/

Is metric-driven advertising killing creativity?
Always popular with the multinational FMCG companies, pretesting of ads is now in its Golden Age
http://www.mxmindia.com/2012/11/is-metric-driven-advertising-killing-creativity/

Jaldi 5 with Mandeep Malhotra: Jugaad is our way of life
DDB Mudra Max president Mandeep Malhotra on 'The Art of Indian Jugaad', a presentation he made to marketers and ad agencies in Finland last month, and why the concept is such a hit in Europe
http://www.mxmindia.com/2012/11/jaldi-5-with-mandeep-malhotra-jugaad-is-our-way-of-life/

Shailesh Kapoor | Kids & Television: No Child's Play
Shailesh Kapoor on how the television industry handles kids - as audience and as talent
http://www.mxmindia.com/2012/11/shailesh-kapoor-kids-television-no-childs-play/

All roads to Pondy next week for Praxis 2012
The inaugural Praxis 2012 conference on public relations will be held in Pondicherry on November 23 and 24 with 35 speakers and 240 delegates in attendance
http://www.mxmindia.com/2012/11/all-roads-to-pondy-next-week-for-praxis-2012/

Bipin Pandit's Khumaar show in Feb '13
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in the first week of February 2013
http://www.mxmindia.com/2012/11/bipin-pandits-khumaar-show-in-feb-13/

The Anchor. 5 reasons why marketers must use Bhai Dooj/Bhau Beej to sell their wares
It's Bhai Dooj/Bhau Beej, and A N Chorrea wonders why the opportunity hasn't been milked enough by marketers
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-marketers-must-use-bhai-doojbhau-beej-to-sell-their-wares/

Debrief: Dulux: Needs a dose of passion
Where I feel a little let-down is in the execution. The thought is there, the passion is missing
http://www.mxmindia.com/2012/11/debrief-dulux-needs-a-dose-of-passion/

Signposts... November 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-15/

Stories on 14th Nov '12

TV for Children: Growing, and how!
It's Children's Day, and a cross-section of stakeholders help us in this genre check of kiddie TV
http://www.mxmindia.com/2012/11/tv-for-children-growing-and-how/

Diwali 2012 sales skyrocket for Shoppers Stop, Future Group etc
Big retailers like Shoppers Stop, Future Group join bash as Diwali 2012 sales match pre-slowdown days
http://www.mxmindia.com/2012/11/diwali-2012-sales-skyrocket-for-shoppers-stop-future-group-etc/

Star CJ Alive appoints Kenny Shin as CEO for India
Star CJ Alive, the 24x7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India
http://www.mxmindia.com/2012/11/star-cj-alive-appoints-kenny-shin-as-ceo-for-india/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Pro-active monitoring sees more complaints being registered with ASCI
August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)
http://www.mxmindia.com/2012/11/pro-active-monitoring-sees-more-complaints-being-registered-with-asci/

BIG FM's Total Quartz Safety Month concludes
The month-long safety campaign 'Total Quartz Safety Month' - a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory
http://www.mxmindia.com/2012/11/big-fms-total-quartz-safety-month-concludes/

Neo Prime to air Windies tour of Bangladesh
Neo Prime has sealed the broadcast rights for the West Indies tour of Bangladesh which began on November 13
http://www.mxmindia.com/2012/11/neo-prime-to-air-windies-tour-of-bangladesh/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Publicitas Digital signs exclusive representation with Qunar.com
Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level
http://www.mxmindia.com/2012/11/publicitas-digital-signs-exclusive-representation-with-qunar-com/

The Anchor: 5 reasons why brands need to reinvent
Vinay Khandpur on five reasons why brands need to reinvent
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-brands-need-to-reinvent/

Anil Thakraney: Death of the film critic
The time is up for professional cinema critics. The only thing that can possibly save this dying species is if they quickly re-invent their craft and find innovative ways to keep the readers engaged
http://www.mxmindia.com/2012/11/anil-thakraney-death-of-the-film-critic/

Ranjona Banerji: The Big, Bad World of the BBC
Ranjona Banerji on how despite its experience and reputation, the gaps in the Beeb's editorial accountability and responsibility were exposed in the Savile cover-up
http://www.mxmindia.com/2012/11/ranjona-banerji-the-big-bad-world-of-the-bbc/

Signposts... November 14
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-14/

Stories on 9th Nov '12

Jewellery shopping retains its shine
A quick chat with the trade and shoppers indicates that the outlook is upbeat with better sales than last year
http://www.mxmindia.com/2012/11/jewellery-shopping-retains-its-shine/

Tata Tea's Jaago Re site empowers people to make a diff
Tata Tea Jaago Re has announced the launch of its renewed website, which provides information on a gamut of social issues to empower all Indians to act on issues relevant to every citizen
http://www.mxmindia.com/2012/11/tata-teas-jaago-re-website-empowers-people-to-make-a-difference/

Allen Solly dons Friday Dressing by O&M
The media plan went beyond print and included a Tweeple-powered launch in Bangalore and a unique website launch through 52 Friday Dos
http://www.mxmindia.com/2012/11/allen-solly-dons-friday-dressing-by-om/

Happy Diwali! MxMIndia break - 10-13 Nov
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/happy-diwali-mxmindia-break-10-13-nov/

Speaking of Which | So Suo Me
It used to be suo moto. Now it seems to have turned into suo motu, which sounds wrong to Vidya Heble. Anyone there to clarify?
http://www.mxmindia.com/2012/11/speaking-of-which-so-suo-me/

IAMAI to host the first 'AppFest' in India
India's first AppFest, organised by the Internet & Mobile Association of India (IAMAI), will be held from December 13 to 15, 2012 in Hyderabad and seeks to provide an environment for developers and entrepreneurs to come together
http://www.mxmindia.com/2012/11/iamai-to-host-the-first-appfest-in-india/

Fabulloso! appoints Bang in the Middle
Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion
http://www.mxmindia.com/2012/11/fabulloso-appoints-bang-in-the-middle/

The Anchor: 5 reasons why chocolates are the sweetest things to gift this Diwali
While chocolates undoubtedly remain a popular distress gift purchase for those short of time or ideas, the growth of the artisan chocolatier sector is breathing new life into the gifting of chocolate
http://www.mxmindia.com/2012/11/the-anchor-why-chocolate-is-the-sweetest-gifting-option-this-diwali/

Anil Thakraney: The Obama Drama
All the excitement in India over Romney versus Obama reminded of that lovely proverb: Begaani Shaadi Mein Abdullah Deewana
http://www.mxmindia.com/2012/11/anil-thakraney-the-obama-drama/

Signposts... November 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-9/

Stories on 8th Nov '12

Genesis B-M: Step ahead @ 20
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/

Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/

Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/

Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/

NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/

Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/

SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/

The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/

The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/

Debrief: Acer:  Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/

Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/

Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/

Stories on 7th Nov '12

Digitization: The media agency view
As the first phase of mandatory digitization completes a week in 3 metros, we asked media agency heads for their views
http://www.mxmindia.com/2012/11/digitization-the-media-agency-view/

Jaldi 5 with Amith Prabhu: Only so much 'spin doctors' can do in election campaigns
It's US Presidential Elections week and we asked Amith Prabhu, who currently works with a leading PR firm in Chicago and is a keen follower of Indian and American politics, on the role of image management in the campaigning in the US and whether there is scope for the same as the general elections here draw closer
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-only-so-much-spin-doctors-can-do/

Mumbai, Delhi malls relocate brands to welcome Starbucks
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/mumbai-delhi-malls-relocate-brands-to-welcome-starbucks/

March 31, 2013. MIB kicks off Phase II countdown
I&B secretary Uday Kumar Varma has reiterated that March 31 will be the Sunset Date for digitization in 38 cities across 15 states
http://www.mxmindia.com/2012/11/march-31-2013-mib-kicks-off-phase-ii-countdown/

CreativeLand Asia creates Fresh Aer
The TVC for premium fragrance brand from Godrej Consumer Products Ltd (GCPL) launched recently
http://www.mxmindia.com/2012/11/creativeland-asia-creates-fresh-aer/

Sconaid McGeachin steps up at Hill+Knowlton
Sconaid McGeachin has been appointed regional president and CEO of Hill+Knowlton Strategies India,aa Middle East, Africa and Turkey
http://www.mxmindia.com/2012/11/sconaid-mcgeachin-steps-up-at-hillknowlton/

Aviva wins corporate sustainability film award in the UK
Aviva bagged the runners-up award for the documentary on the Aviva Great Wall of Education - 'Journey of a Book'
http://www.mxmindia.com/2012/11/aviva-wins-corporate-sustainability-film-award-in-the-uk/

Nickelodeon's Keymon Ache to hit big screen
Nickelodeon's first theatrical release,  Keymon & Nani In Space Adventure, will be in cinemas across four cities on November 9
http://www.mxmindia.com/2012/11/nickelodeons-keymon-ache-to-hit-big-screen/

The Anchor: 7 Amul ads that tell the Obama story
Seven Amul topical advertisements that tell the Barack Obama story from his election in 2008 to the 2012 campaign
http://www.mxmindia.com/2012/11/the-anchor-7-amul-ads-that-tell-the-obama-story/

Anil Thakraney: Complete Bollywoodization of TV
Bollywood rules on the idiot box, no matter if it's an entertainment or a news channel. These guys either use to it make a lot of easy money, or to 'grace' the studios to plug their upcoming films
http://www.mxmindia.com/2012/11/anil-thakraney-complete-bollywoodization-of-tv/

Signposts... November 7
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-7/

Stories on 6th Nov '12

Monetizing Content in a Digital World: E&Y
Excerpts from an Ernst & Young report titled 'Monetizing Your Content In A Digital World’ which focuses on the changing nature of media and entertainment consumption and the impact that these trends are having on the digital strategies of Media & Entertainment companies. And, more importantly, how these companies are (and need to be) tailoring their products and service strategies to meet the increasing consumer demands for content anywhere, anytime and in any form
http://www.mxmindia.com/2012/11/monetizing-content-in-a-digital-world-ey/

Big Magic goes to Australia
Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of the Big Magic International television channel
http://www.mxmindia.com/2012/11/big-magic-goes-to-australia/

Sundar Swamy is President, IAA India chapter
Srinivasan K Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13
http://www.mxmindia.com/2012/11/sundar-swamy-is-president-iaa-india-chapter/

Nickelodeon launches edutainment toys
Nickelodeon has joined hands with Mexus Education to launch edutainment toys under 'Nick Explore', and the channel will also launch toys under 'Nick Sports' & 'Nick Action' soon
http://www.mxmindia.com/2012/11/nickelodeon-launches-edutainment-toys-under-nick-explore/

Jaldi 5 with Mahesh Ranka: The Tendulkar impact is waning
Summary: Indus Sports CEO Mahesh Ranka on the current sports sponsorship scene, Sachin Tendulkar being back in runs and the money in other sports
http://www.mxmindia.com/2012/11/jaldi-5-with-mahesh-ranka-the-sachin-tendulkar-impact-is-waning/

Yamaha takes unique approach to connect
The company has come up with a nine-day campaign to promote its scooter Ray during the festive season
http://www.mxmindia.com/2012/11/yamaha-takes-unique-approach-to-connect/

Ranjona Banerji: Point-and-preen bandwagon...
But what do TV editors-anchors who thunder at the establishment do when errors are made by their own channel, asks Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-point-and-preen-bandwagon/

The Anchor: 5 things to watch out for while launching an app on Windows 8
Windows 8 is here, and Manish Chopra has a rough guide to being a smooth app-erator
http://www.mxmindia.com/2012/11/the-anchor-5-things-to-watch-out-for-while-launching-an-app-on-windows-8/

Debrief: The Hindu: Powerful and entertaining
Superb! Many birds get killed with one single stone. Most importantly, the TVC is highly entertaining, you can watch it again and again and smile and cringe over the pathetic state of the nation
http://www.mxmindia.com/2012/11/debrief-the-hindu-powerful-and-entertaining/

Signposts... November 6
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-6/

Stories on 5th Nov '12

MxM Mondays: Expectations from the new I&B Minister
Implementing digitization is the immediate challenge for new I&B Minister Manish Tewari. How will he respond and what can the industry expect from the new person at the helm?
http://www.mxmindia.com/2012/11/mxm-mondays-expectations-from-the-new-ib-minister/

NDTV to handle own sales and marketing, ends alliance with Star India
NDTV Ltd and Star India took a strategic decision to transition the sales and marketing function to NDTV. However, cross-platform sales and marketing will happen
http://www.mxmindia.com/2012/11/ndtv-to-handle-own-sales-and-marketing-ends-alliance-with-star-india/

SAB expands touchpoint by venturing into board game biz
SAB has launched Saburbia, a board game which projects the SAB TV brand and thos, and at the same time thrills and entertains players
http://www.mxmindia.com/2012/11/sab-expands-touchpoint-by-venturing-into-board-game-biz/

Jaldi 5 with Keertan Adyanthaya on Fox Traveller'ss first anniv
Keertan Adyanthaya, MD - FOX International Channels, talks to MxM India about how digitization will impact his channel, localized shows, and more...
http://www.mxmindia.com/2012/11/jaldi-5-with-keertan-adyanthaya-on-fox-travellers-first-anniv/

Smile Vun Group's Seventynine sold to Gruner+Jahr's Networkplay
Digital media conglomerate Smile Vun Group (SVG) and Gruner+Jahr's Indian entity, Networkplay, have announced the sales transaction of the mobile ad network, Seventynine.
http://www.mxmindia.com/2012/11/smile-vun-groups-seventynine-sold-to-grunerjahrs-networkplay/

Realm Media appoints Ankur Bose as President
Former Cheil VP to help make Yuvraj Agarwal-headed Realm Media into a full-service agency
http://www.mxmindia.com/2012/11/realm-media-appoints-ankur-bose-as-president/

AdStrat: Scarecrow rides on the magic of Swaha for Rupa Thermocot
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/11/adstrat-scarecrow-rides-on-the-magic-of-swaha-for-rupa-thermocot/

Arnab Mitra & Amit Tripathi invest in DMTI
Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)
http://www.mxmindia.com/2012/11/arnab-mitra-amit-tripathi-invest-in-dmti/

Star India's Green initiative bags back-to-back awards
Star's Content Live initiative has bagged the Aegis Graham Bell Award and News Corporation's GEI Award for encouraging a tapeless environment
http://www.mxmindia.com/2012/11/star-indias-green-initiative-bags-back-to-back-awards/

The Anchor: 10 Kasab-dengue tweets that kept Twitterverse busy on a lazy Sunday
The Twitterverse was abuzz on Sunday (November 4) as news filtered in that Ajmal Kasab was down with high fever and could have dengue
http://www.mxmindia.com/2012/11/the-anchor-10-kasab-dengue-tweets-that-kept-twitterverse-busy-on-a-lazy-sunday/

Anil Thakraney: 1984's real tragedy
The saddest thing about 1984 is that there was no private news channel at the time. Because of which, unlike in the case of the Gujarat riots, most of the rioting wasn't caught on film. And this helped the goons escape very easily
http://www.mxmindia.com/2012/11/anil-thakraney-1984s-real-tragedy/

Signposts... November 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-5/