Stories on 31st July '13

News & FM to finally get 49% FDI?
The TRAI consultation paper on FDI in broadcast recommends the increase of FDI in news channels and FM radio from 26 to 49%
http://www.mxmindia.com/?p=52279


Sheikhs fail to shake up Indian consumer markets
Prosperous in the Gulf, Sheikhs fail in the Indian consumer market due to operational issues and religious tenets
http://www.mxmindia.com/?p=52268


Anil Thakraney: Omnicom/Publicis merger: Nothing will change
As long as the money tree grows, 'culture and value' differences get sorted in double quick time, writes Anil Thakraney
http://www.mxmindia.com/?p=52276


Gozoop acquires Red Digital, doubles India revenue
With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach
http://www.mxmindia.com/?p=52269


Labour Court halts termination of People India edition staff
Court orders Outlook group to ensure settlement of dues before services are terminated
http://www.mxmindia.com/?p=52259


Satyam Joshi has put in his papers as Dy Chief Manager - Brand at BCCL
The head of marketing for the Delhi edition of Navbharat Times, Sandhya Times and Eco Times (Hindi) is set to turn entrepreneur
http://www.mxmindia.com/?p=52275

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 29th July '13

It's a done deal. Omnicom & Publicis to merge
‘Merger of equals’ to create Publicis Omnicom Group, with combined 2012 revenue of $22.7 billion and a combined market capitalization of $35.1 billion
 http://www.mxmindia.com/?p=52130

Pubicis Omnicom Group: New Titan on the Block
The Omnicom and Publicis Groupe merger is the mother of all 'marriages' one has witnessed so far as advertising and media groups go
 http://www.mxmindia.com/?p=52148

Omnicom-Publicis merger likely to reshape advertising industry in India
The merger of holding companies Omnicom and Publicis Groupe is quite simply the biggest news in the history of the marketing communications industry. The jury is out on what this means for India, a market where WPP is a clear leader
 http://www.mxmindia.com/?p=52137

By Invitation: Geetanjali Bhattacharji: Exciting times ahead for the media planning and buying fraternity
We invited a non-media agency profession to give her views on what the Omnicom-Publicis merger means in the media business
http://www.mxmindia.com/?p=52146

McCann forms Creative Central with Praduymna Chauhan as ECD
The Creative Central is an effort directed towards creating more insightful creative work for clients
http://www.mxmindia.com/?p=52138


Dues of impacted People, Marie Claire & Geo India edition staffers to be settled soon
The dollar/euro conversion rate has made the business for licensed magazines unprofitable if the revenues don’t go above a threshold
http://www.mxmindia.com/?p=52138


Anil Thakraney: Brouhaha over potholes is silly
The entire media effort should be on exposing, and naming and shaming the individuals and groups responsible for this mess of potholes, writes Anil Thakraney
http://www.mxmindia.com/?p=52141


Amith Prabhu: Events that make our profession worth being part of
Amith Prabhu lists the reasons one should events that afford an opportunity for professionals come together to share and learn from each other
http://www.mxmindia.com/?p=52142

Stories on 26th July '13

Back to Square One?!
A settlement may have been reached, but not much has changed save a new terminology being introduced
http://www.mxmindia.com/2013/07/back-to-square-one/

What Corporate India can learn from MS Dhoni's leadership style
The now-resting India captain's ability to stay cool when the heat is on allows him to make uncanny calls
http://www.mxmindia.com/2013/07/what-corporate-india-can-learn-from-ms-dhonis-leadership-style/

Hindustan Unilever sets up lab to train managers on digital media marketing
Unilever has set up its first media lab in the country in Mumbai which will train its managers on digital media marketing and certify all digital initiatives of its Indian unit before they go public
http://www.mxmindia.com/2013/07/hindustan-unilever-sets-up-lab-to-train-managers-on-digital-media-marketing/

Shailesh Kapoor: Death Of The 'Television Star'
As the 2000-2005 generation stars grow older, we may have a genuine dearth of "personalities" and "stars" on our television, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-death-of-the-television-star/

BigFlix allies with Shemaroo for all-time hits
The tie-up will ensure patrons can access blockbusters of every decade across Tamil, Marathi and Hindi
http://www.mxmindia.com/2013/07/bigflix-allies-with-shemaroo-for-all-time-hits/

Horse & Country TV gallops ahead with Amagi
New 'Cloudport' service from Bengaluru-based tech & broadcast frim chosen to support channel's beaming in India
http://www.mxmindia.com/2013/07/horse-country-tv-gallops-ahead-with-amagi/

IAA seminar on how builders can exploit digital media
First IAA knowledge seminar on an industry-specific subject on August 2 in Mumbai
http://www.mxmindia.com/2013/07/iaa-seminar-on-how-builders-can-exploit-digital-media/

Anil Thakraney: Palghar FB case: Cops need to be punished
What happened to the girls was outrageous. It not only assassinated their right to free speech, the action taken by the cops was completely unjust, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-palghar-fb-case-cops-need-to-be-punished/

Value 360 to handle Grohe's PR
Value 360 Communications will lead Grohe India's communication strategy
http://www.mxmindia.com/2013/07/value-360-to-handle-grohes-pr/

Stories on 25th July '13

Noel Tata, WPP join hands to back Adille Sumariwalla's Interspace
The Tata scion and media major back the former Olympian-turned-mediaperson's ad startup
http://www.mxmindia.com/2013/07/noel-tata-wpp-join-hands-to-back-adille-sumariwallas-interspace/

Mah Times, Navbharat Times & Ei Samay launch helplines for students
Three BCCL language newspapers launches Readers' Helpline for meritorious students from humble backgrounds to achieve their dreams
http://www.mxmindia.com/2013/07/mah-times-navbharat-times-ei-samay-launch-helplines-for-students/

Arvind Krishnan to be MD, BBH India
Mr Krishnan comes back to BBH India after a stint at BBH London. He will report to Subhash Kamath
http://www.mxmindia.com/2013/07/arvind-krishnan-to-be-md-bbh-india/

Mahuya Chaturvedi joins Cogito as Managing Partner
Ms Chaturvedi joins Cogito after a five-year stint with the Aditya Birla group
http://www.mxmindia.com/2013/07/mahuya-chaturvedi-joins-cogito-as-managing-partner/

Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards
The sixth Edition of the Ramnath Goenka Excellence in Journalism Awards presented on Tuesday
http://www.mxmindia.com/2013/07/josy-joseph-ravish-kumar-win-ramnath-goenka-journalists-of-the-year-awards/

Ritu Midha: Of FCT, CPT and data frequency....
One does tend to tilt towards broadcasters here - and wish that any decision pertaining to FCT is implemented only after the complete post DAS roll out, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-of-fct-cpt-and-data-frequency/

Debrief: Bajaj Electricals: Elephant in the room
Instead of creating new situations with the 'youth' shouldn't Bajaj Electricals have built on the memorable ad where an old man attempts to steal from the fridge in the dark of the night, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-bajaj-electricals-elephant-in-the-room/

Sudarshan Sudevan joins DraftfcbUlka Interactive as Creative Head
Summary: Prior to this appointment, 'Sudi', as he is known in the industry, has been associated with firms like Hungama, BC Webwise and Isobar
http://www.mxmindia.com/2013/07/sudarshan-sudevan-joins-draftfcbulka-interactive-as-creative-head/

94.3 My FM music marathon with 14 hrs of record-breaking non-stop music
The FM radio network conducted the second edition of its 'My Music Marathon' across 8 cities
http://www.mxmindia.com/2013/07/94-3-my-fm-music-marathon-with-14-hrs-of-record-breaking-non-stop-music/

Stories on 24th July '13

Oh boy! How the entire British media went ballistic about the royal arrival
Special despatch from London and a review of the fare in the British print and television media by Ranjona Banerji
http://www.mxmindia.com/2013/07/oh-boy-how-the-entire-british-media-went-ballistic-about-the-royal-arrival/

Vijay Mukhi: Are Narendra Modi's Twitter followers fake? And what about Shashi Tharoor's?
In the second instalment of his fortnightly column 'PoliTech', Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor
http://www.mxmindia.com/2013/07/vijay-mukhi-are-narendra-modis-twitter-followers-fake-and-what-about-shashi-tharoors/

Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box
In the run-up to the launch next month, Epic channels has signed on iContract, MSLGROUP, Jack in the Box and Madison Media for its launch and overall marketing strategy
http://www.mxmindia.com/2013/07/epic-gears-up-for-august-launch-appoints-icontract-madison-mslgroup-jack-in-the-box/

IAA webinar with SAP's Chief Storyteller Julie Roehm today
SAP's Chief Storyteller Julie Roehm will be live from her New York office for the IAA webinar today (July 24)
http://www.mxmindia.com/2013/07/iaa-webinar-with-saps-chief-storyteller-julie-roehm-today/

New affluents redefine luxury market segment
Tata Housing hosts roundtable discussion on dynamics of the growing market segment
http://www.mxmindia.com/2013/07/new-affluents-redefine-luxury-market-segment/

Max goes 360-degree for Aashiqui 2
The campaign for the movie which will air on July 27 entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema
http://www.mxmindia.com/2013/07/max-goes-360-degree-for/

HomeShop18 appoints Vikrant Khanna as CMO
Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances
http://www.mxmindia.com/2013/07/homeshop18-appoints-vikrant-khanna-as-cmo/

LinOpinion PR announces 16 new business wins
LinOpinion Public Relations has announced several new business wins across the education, real estate and retail sectors amongst others
http://www.mxmindia.com/2013/07/linopinion-pr-announces-16-new-business-wins/

Anil Thakraney: Is the urban bias finally disappearing?
The pressure must go on till we see real change, not just when it comes to the food-safety of kids in Chhapra, but all over India, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-is-the-urban-bias-finally-disappearing/

Hathway ties up with D-Link to offer routers
Hathway Broadband launches high-speed 'Wi‐Fi Broadband Homes' with free D-Link wi-fi routers
http://www.mxmindia.com/2013/07/hathway-ties-up-with-d-link-to-offer-routers/

Stories on 23rd July '13

The YouTube way to fame in filmland
Aspiring directors showcase talent with short films for YouTube made for less that Rs 5k, marketed on social media for around Rs 50k
http://www.mxmindia.com/2013/07/the-youtube-way-to-fame-in-filmland/

Education sector ads lead in 'misleading' ads picked by ASCI
ASCI upholds complaints against 123 of 144 ads in May 2013 with th highest numbers of misleading ads are from the Education Sector
http://www.mxmindia.com/2013/07/education-sector-ads-lead-in-misleading-ads-picked-by-asci/

Starbucks appoints Manmeet Vohra as Director-Marketing and Category
Tata Starbucks appoints Manmeet Vohra as Director - Marketing and Category as  Sushant Dash takes charge as Global Brand Director of Tata Global Beverages
http://www.mxmindia.com/2013/07/starbucks-appoints-manmeet-vohra-as-director-marketing-and-category/

'Indian Consultancy of the Year 2013' Perfect Relations claims winning entire Star network account when it hasn't
The agency claims it bagged the Star Network account last year when it in fact has only part of the account of the television network
http://www.mxmindia.com/2013/07/indian-consultancy-of-the-year-2013-perfect-relations-claims-winning-entire-star-network-account-when-it-hasnt/

Amith Prabhu: The 6 Cs that are the currency of being successful PR professionals
What are the most important attributes that a PR professional must have to succeed? Amith Prabhu lists these
http://www.mxmindia.com/2013/07/amith-prabhu-the-6-cs-that-are-the-currency-of-being-successful-pr-professionals/

Parle Products ropes in Ruskin Bond for digital campaign
Parle G goes digital with author Ruskin Bond as a guest blogger for microsite 'TheFutureGenius.com'
http://www.mxmindia.com/2013/07/parle-products-ropes-in-ruskin-bond-for-digital-campaign/

Bloomberg TV gets set for third season of The Pitch
The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business
http://www.mxmindia.com/2013/07/bloomberg-tv-gets-set-for-third-season-of-the-pitch/

It's raining clients for MSLGroup!
JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and The Institute of Neurosciences - Kolkata have chosen MSLGroup for its PR and social media duties in June and July
http://www.mxmindia.com/2013/07/its-raining-clients-for-mslgroup/

Arvind Sharma re-elected President of AAAI
Arvind Sharma, Chairman & CEO of India Subcontinent, Leo Burnett, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2013-2014 at its Annual General Body Meeting held last Friday.
http://www.mxmindia.com/2013/07/arvind-sharma-re-elected-president-of-aaai/

Debrief: Tanishq Mia: Very real, very well-executed
Male clients in India don't get their attention swayed by the jewellery a woman wears, that happens with a precariously plunging neckline, writes Anil Thakraney in this review of the new Tanishq TVC
http://www.mxmindia.com/2013/07/debrief-tanishq-mia-very-real-very-well-executed/

Stories on 22nd July '13

High Five with the Colors 'A' Team
Up close and personal with Raj Nayak and his core team managing Colors
http://www.mxmindia.com/?p=51743

Raghav Bahl: The Colors of  Trailblazing
Raghav Bahl, Founder & Editor, Network18, on the Colors story. On the missing 'u', the resolve to go for a high voltage launch, the signing of the nine-figure authorization for Akshay Kumar and keeping the faith
http://www.mxmindia.com/?p=51720

Sameer Nair: Had it not been for the global recession, Colors would've been a billion dollar channel!
The broadcast veteran and former Star India CEO puts the Colors journey and achievements in perspective
http://www.mxmindia.com/?p=51709

Anil Thakraney: Balika Vadhu on Colors was a game-changer
For the next five years, Anil Thakraney advises the channel to towards creating more game-changing programmes
http://www.mxmindia.com/?p=51708

Mediaah!: How underdog Colors won the great GEC battle
The idea of getting Ashvini Yardi (who had earned her stars as programming head at Zee) was a great one. But could CEO Rajesh Kamat and she be able to match the maharathis and former Star India CEOs Peter and Sameer?
http://www.mxmindia.com/?p=51721

Colors ki kahaani: Milestones in the journey so far
Milestones in the journey so far - July 21, 2008 to today
http://www.mxmindia.com/?p=51711

5 Amul ads that tell the Colors story
Okay, it's not the entire story of the channel, but given that Amul ads are the best indicators of prevailing sentiments in Indian society, it's interesting to see four creatives that we found off on the Amul site and one on Rediff.com

http://www.mxmindia.com/?p=51726

Stories on 19th July '13

No method in this TAMasha!
Broadcast stakeholders need to bury differences and bring back the ads as it's a loss for everyone
http://www.mxmindia.com/?p=51692

Understanding the idea of Power
Power is important to get things done, says Jeffrey Pfeffer, author of Power: Why Some People Have It - and Others Don't
http://www.mxmindia.com/?p=51657

Sanjay Behl joins Raymond as CEO - Lifestyle Businesses
After eight years at top positions at Reliance ADAG, Sanjay Behl joins Raymond Ltd as CEO for its lifestyle biz that includes textiles, apparel and retail.
Sanjay Behl joins Raymond as CEO - Lifestyle Businesses

RBNL fills three top slots for sales and C&C
Anirudh Maheshwari,  Shweta Arora and Brijesh Tanna join Reliance Broadcast Network to head key functions with channels
RBNL fills three top slots for sales and C&C

Max Hegerman now MD, Edelman Digital India
The digital media captain joins Edelman after recent stints at Hungama Digital Services, JWT and Tribal DDB
http://www.mxmindia.com/?p=51646

Shailesh Kapoor: Who stole our Comedies?
The last decade has been shockingly under-served when it comes to comic television in India, rues Shailesh Kapoor
http://www.mxmindia.com/?p=51648

Anil Thakraney: A night at the dance bar
Anil Thakraney remembers the sting he did for Mid-Day on Mumbai's dance bar girls where he danced with them, picked on one girl, showered money on her, and... Well, read on :-)
http://www.mxmindia.com/?p=51637

Nawaz Sharif meets Subhash Chandra, all for relaxing 'regulatory regime'
The Pakistan PM urged for relaxation of laws so that Pakistani channels could be seen effortlessly in India
http://www.mxmindia.com/?p=51674

Amagi takes MAA TV network Singapore
Amagi's localization platform enables content opt-out in geographies where TV networks have regulatory restrictions for programming and advertising
http://www.mxmindia.com/?p=51662

Veena Gidwani, others to conduct PR EDP at Northpoint
Northpoint Centre of Learning has in association with Veena Gidwani Associates announced a programme for business managers titled  'Unleashing the Power of PR to Build Brand Equity'
http://www.mxmindia.com/?p=51659

MSL's Social Hive wins strategy for Lead India campaign (+Editor's Note on covering events organized by 'competition')
Digital and social media agencies were asked to craft strategy for The Times of India's Lead India campaign
http://www.mxmindia.com/?p=51634

Comedy Central ties-up with Cocoberry for Threesome
The channel is promoting its new show 'Threesome' through a partnership with frozen yogurt brand Cocoberry

http://www.mxmindia.com/?p=51635

Stories on 18th July '13

Can this man resurrect his businesses?
Why Vijay Mallya needs to start afresh and save his empire from shrinking further
 http://www.mxmindia.com/?p=51596


VIP Industries appoints McCann as creative agency
The company is currently scouting for a creative partner for its Skybags brand
 http://www.mxmindia.com/?p=51595

GroupM merges Dialogue Factory and Dialect
GroupM's Dialogue Factory to now be 'the largest' experiential marketing company in the country... with over 3500+ projects it is also 'the most experienced'!
 http://www.mxmindia.com/?p=51585

RBNL expands Big Magic footprint across HSMs
Reliance Broadcast Network Ltd's Hindi GEC Big Magic is keen to dominate the entire Hindi speaking market by inking arrangements with cable networks and DTH companies
 http://www.mxmindia.com/?p=51599

IRCTC launches online shopping with Yebhi.com
The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year
 http://www.mxmindia.com/?p=51583

Ritu Midha: Are marketers targeting men at the expense of women?
The day marketers get the right media mix to reach the elusive upmarket male, they would go after him full throttle, writes Ritu Midha
 http://www.mxmindia.com/?p=51582

Net savvy smartphone users book travel from their phones: Google report
Mobile apps preferred over browser for booking and sharing, notes Google India study
 http://www.mxmindia.com/?p=51576

Debrief: Binani Cement: Big B at his best
Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn't directly sell cement, the ad feels authentic, writes Anil Thakraney
http://www.mxmindia.com/?p=51575

Stories on 17th July '13

Broadcasters-advertisers bhai-bhai?!
A compromise is imminent by getting broadcasters and advertisers to agree to a weekly ratings release and CPT as the currency
http://www.mxmindia.com/2013/07/broadcasters-advertisers-bhai-bhai/

Celebs now include social media in endorsement contracts, get paid separately for tweeting
Celebrities in India, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base
http://www.mxmindia.com/2013/07/celebs-now-include-social-media-in-endorsement-contracts-get-paid-separately-for-tweeting/

Online classifieds site OLX selects Lowe Lintas as creative agency
Lowe Lintas gets picked up as OLX's creative agency after a stiff multi-agency pitch
http://www.mxmindia.com/2013/07/online-classifieds-site-olx-selects-lowe-lintas-as-creative-agency/

Lokmat Samachar launches 7th edition in Chhindwara, MP
The Lokmat group launches its 21st edition with a seminar on the 'Role of politics and media in the development of the common man' + Jaldi 5 Q&A with Editor Vikas Mishra
http://www.mxmindia.com/2013/07/lokmat-samachar-launches-7th-edition-in-chhindwara-mp/

MSLGroup is Asia Pacific Consultancy of the Year
MSLGroup bags Holmes Report and Campaign Asia-Pacific PR Week awards for public relations
http://www.mxmindia.com/2013/07/mslgroup-is-asia-pacific-consultancy-of-the-year/

Shirin Johari joins TBWA as CD
TBWA\India has announced the appointment of Shirin Johari as Creative Director. Ms Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of the agency
http://www.mxmindia.com/2013/07/shirin-johari-joins-tbwa-as-cd/

Open magazine launches breakfast chat series
Open magazine has launched a breakfast chat series in association with restaurant chain Some House Deli
http://www.mxmindia.com/2013/07/open-magazine-launches-breakfast-chat-series/

Tata Capital invites Indians to share their 'Do Right' story
The finance firm launches the Do Right Initiative at www.doright.in
http://www.mxmindia.com/2013/07/tata-capital-invites-indians-to-share-their-do-right-story/

Ranjona Banerji: Modi mania in the media
If the Gujarat CM sneezes, it'll be time for a political debate on TV and a dissection of the symbolism of a sneeze on opinion-based websites, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Anil Thakraney: Reportage must be free of bias
Anil Thakraney on how The Times of India report on the tortuous time a lady exec with an artificial limb had at the airport ought to have got the version from the security staff

http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 15th July '13

Why monthly TV measurement data is a no-go
The big advertisers and media agencies are on a warpath against broadcasters who’ve opted for monthly release of TAM numbers
http://www.mxmindia.com/?p=51380

Manu Anand set to take over as head of chocolate maker Cadbury India
Former PepsiCo India head Manu Anand set to take over as head of chocolate maker Cadbury India
http://www.mxmindia.com/?p=51343


Juju Basu joins Star as Creative Communication Head for new business verticals
The former ECD at Contract will be responsible for creating multi-platform campaigns for the assets led by him
http://www.mxmindia.com/?p=51355


IBN7 repositions, dons new look
IBN7 takes on a fresh look from today (July 15) in an attempt to add value to advertisers, sponsors, etc
http://www.mxmindia.com/?p=51385


Birla Sun Life Insurance continues its 'Prepare for the uncertainties of life' message with 'Bhaag Milkha Bhaag' tie-up
The association stitched up by Madison World's Mates takes forward the insurance company's 'life ka balla' line with Yuvraj Singh
http://www.mxmindia.com/?p=51352


Amith Prabhu: 5 reasons why PR in US is better than in India
Compare the status of office punctuality, client interaction, quality talent, physical space and professional events and you'll know why PR in the United States is better than what we have in India, writes Amith Prabhu
http://www.mxmindia.com/?p=51369


Anil Thakraney: Saas-Bahu soaps will never die
Can our fictional shows match the best of American television and will they be able to raise the bar? No way, writes Anil Thakraney, explaining why
http://www.mxmindia.com/?p=51340


AdStrat: Verito Vibe: Sporty & Sensible
In this week's AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication
http://www.mxmindia.com/?p=51342


Reviewing the Reviews: Mostly 2.5-3 stars for Bhaag Milkha Bhaag
While Farhan Akhtar as Milkha Singh in Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag is stupendous, most mainline critics found the film too long, melodramatic, unfocussed and fake, notes Deepa Gahlot
http://www.mxmindia.com/?p=51341

Stories on 12th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/?p=51301


Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/?p=51294

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/?p=51271


Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/?p=51289


TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/?p=51272


Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/?p=51277


Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/?p=51273


Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/?p=51280


Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney
http://www.mxmindia.com/?p=51270

Stories on 10th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/2013/07/measurement-mayhem-as-tam-goes-weekly-for-some/

Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/2013/07/keeping-gen-y-happy-motivated/

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/2013/07/colgate-launches-offensive-to-take-on-pgs-oral-b-toothpaste/

Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/2013/07/nestles-vikas-ahuja-joins-myntra-as-cmo/

TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/2013/07/tcs-tops-list-of-fortunes-indias-most-admired-companies/

Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/2013/07/harish-bijoor-hits-10k-corporate-speaking-hours-milestone/

Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/2013/07/zee-cinema-goes-aggro-to-promote-barfi-telecast/

Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/2013/07/dream-scheme-to-let-ads-pay-for-car-emis/

Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney

http://www.mxmindia.com/2013/07/anil-thakraney-the-great-desi-soap-factory/

Stories on 11th July '13

Big global retailers will check weather post 2014 results before entering India
Foreign supermarkets like Walmart, Tesco and Carrefour prefer to wait for outcome of 2014 polls before investing
 Big global retailers will check weather post 2014


Star to consolidate Kannada TV with 2nd GEC 'Suvarna Plus'
Suvarna Plus will offer programming in the comedy, non-fiction, movies and music genres
 http://www.mxmindia.com/?p=51209

Zee appoints Rajesh Sethi as CEO for TEN
Taj Television announces the appointment of Rajesh Sethi as Chief Executive Officer
 http://www.mxmindia.com/?p=51199

Face of CNBC TV18 Udayan Mukherjee steps down. Will continue, but Shereen Bhan to be Managing Ed
While Udayan Mukherjee has stepped down as Managing Editor, he will continue his exclusive association with the channel in a new role
 http://www.mxmindia.com/?p=51205

Ogilvy's 'anti-boring' TVC for Alpenliebe Pop
Perfetti Van Melle India has launched a new TVC positioning its lollipop product, Alpenliebe Pop, as 'Anti-Boring' devices
 http://www.mxmindia.com/?p=51198

Debrief: Renault Pulse: Pulsating with boredom
With Renault, Anil Kapoor has made a complete fool of himself as even though the idea isn't terribly bad, the rendition is awful, notes Anil Thakraney
 http://www.mxmindia.com/?p=51196

Kavindra Mishra is Pepe Jeans CEO
Kavindra Mishra has been appointed Chief Executive Officer of Pepe Jeans India
 http://www.mxmindia.com/?p=51224

Ritu Midha: Deliberating CPT with a twist!
CPT could well be the common thread measuring the consumer's media consumption behaviour on a single measurement platform, writes Ritu Midha
http://www.mxmindia.com/?p=51215

Stories on 9th July '13

Linking In with Nishant Rao @ IAA Webinar
The third edition of the IAA Webinar held on June 27 had Linked In country manager for India Nishant Rao addressing questions
http://www.mxmindia.com/2013/07/linking-in-with-nishant-rao-iaa-webinar/

Retail rush at the malls as end-of-season sales zoom 40% y-o-y
Sales in the first three days of the end-of-season sales rose 20-40% from last year as deep discounts and pent-up demand brought consumers out in full force
http://www.mxmindia.com/2013/07/retail-rush-at-the-malls-as-end-of-season-sales-zoom-40-y-o-y/

It's Bhaag Milk-ha Bhaag for Amul and Milkha Singh
Lodestar UM and Draftfcb Ulka plan and execute a unique association of the film Bhaag Milkha Bhaag and Amul Milk
http://www.mxmindia.com/2013/07/its-bhaag-milk-ha-bhaag-for-amul-and-milkha-singh/

Lowe Lintas' dCell builds new identity for NMIMS
NMIMS University unveils new brand identity, signals transformation
http://www.mxmindia.com/2013/07/lowe-lintas-dcell-builds-new-identity-for-nmims/

HT Media gets more 'social' with Webitude
HT Media acquires social media agency Webitude to focus on fast-evolving spaces of Mobile and Social Media
http://www.mxmindia.com/2013/07/ht-media-gets-more-social-with-webitude/

Debrief: National Population Register: Hello Early Nineties!
Each time the National Population Register commercial comes on air, I want to fling some mud at my television set, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-national-population-register-hello-early-nineties/

Suman Sharma to head Metigon's Pune ops
The newly set up PR and public affairs agency Metigon Enterprises has started its Pune operations with Suman Sharma as Branch Head
http://www.mxmindia.com/2013/07/suman-sharma-to-head-metigons-pune-ops/

Stories on 8th July '13

Whose Loyalty is it anyway?
Are points that consumers stockpile juicy enough to keep them coming back for more? Or does loyalty require another strategy?
http://www.mxmindia.com/2013/07/whose-loyalty-is-it-anyway/

Madison Sigma wins Piramal Healthcare media AOR
The agency bagged the Piramal Healthcare account  in a multi-agency pitch
http://www.mxmindia.com/2013/07/madison-sigma-wins-piramal-healthcare-media-aor/

Mukesh Ambani joins Anand Mahindra to back 'Epic TV'
The Reliance Industries Ltd chief has joined hands with the Mahindra & Mahindra boss to back the genre-specific channel
http://www.mxmindia.com/2013/07/mukesh-ambani-joins-anand-mahindra-to-back-epic-tv/

Pepsi takes on 'localikes': It's crunchy, it's munchy, but it's not Kurkure
PepsiCo finally decides to fight back the slew of Kurkure-lookalike brands
http://www.mxmindia.com/2013/07/pepsi-takes-on-localikes-its-crunchy-its-munchy-but-its-not-kurkure/

Creativeland appoints Srijib Mallik as COO
The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office
http://www.mxmindia.com/2013/07/creativeland-appoints-srijib-mallik-as-coo/

Anil Thakraney: PR kiya toh bhi darne ka!
The moment a journalist becomes a PR professional, he/she turns into a pariah in the media world, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-pr-kiya-toh-bhi-darne-ka/

Amith Prabhu: One size does not fit all!
Public Relations is definitely a lot more than what it is perceived to be and ironically suffers from a perception problem that it created for itself over the years, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-one-size-does-not-fit-all/

Awards for excellence in printing announced
The last date for receiving entries for the fifth edition of the Printweek India Awards is July 15
http://www.mxmindia.com/2013/07/awards-for-excellence-in-printing-announced/

Big RTL Thrill now on Dish TV
The channel will have its dual feed on Dish TV's DTH platform
http://www.mxmindia.com/2013/07/big-rtl-thrill-now-on-dish-tv/

Stories on 5th July '13

Way to go for Franchising
Executive Summary of a KPMG in India report which estimates the franchising industry to quadruple between 2012 and 2017
http://www.mxmindia.com/2013/07/way-to-go-for-franchising/

Brian Lara's mantra to success
The master cricketer on managing self, developing a winner's mindset, and of course, how to tame competition
http://www.mxmindia.com/2013/07/brian-laras-mantra-to-success/

Early rains knock off fizz for Pepsi, Coke & other 'thandas'
Pepsi, Coca Cola and other soft drink makers struggle as early rains dampen peak sales season
http://www.mxmindia.com/2013/07/early-rains-knock-off-fizz-for-pepsi-coke-other-thandas/

MEC appoints Roopam Garg to head biz dev and north
Mr Garg will be MEC India's All India Head for new business development and General Manager - MEC North
http://www.mxmindia.com/2013/07/mec-appoints-roopam-garg-to-head-biz-dev-and-north/

Indian internet economy to touch US$ 100 bn by 2015
This was announced at the global launch of the Economist Intelligence Unit report "Good to Grow: The Environment of Asia's Internet Business"
http://www.mxmindia.com/2013/07/indian-internet-economy-to-touch-us-100-bn-by-2015/

BoxTV and Amkette's EvoTV partner for OTT
BoxTV has partnered with EvoTV to provide its users with an unlimited selection of full-length movies and television content through its app on the platform
http://www.mxmindia.com/2013/07/boxtv-and-amkettes-evotv-partner-for-ott/

Shailesh Kapoor: Lest we forget... television is a 'service' industry
Soon television channels will have to move towards taking a holistic brand view, than a content view, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-lest-we-forget-television-is-a-service-industry/

Anil Thakraney: Deshpande: The truth died with him
Tata Steel's former Head of Communications killed himself without leaving a suicide note, therefore no one can be certain of the real reason behind his death, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-deshpande-the-truth-died-with-him/

Mediaah! Remembering Charu & PR disaster for Tatas
If I were with the PR agency handling the group and the Tata Steel business, I would be worried about being delivered the sack, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/07/mediaah-remembering-charu-pr-disaster-for-tatas/

Ranjona Banerji: Lessons from the Murdoch saga for journalists
Like the Radia tapes revealed in India, there is some behaviour by media houses and journalists which is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-lessons-from-the-murdoch-saga-for-journalists/

CFA Institute awards PR-SM mandate to Ketchum Sampark
CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency
http://www.mxmindia.com/2013/07/cfa-institute-awards-pr-sm-mandate-to-ketchum-sampark/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 1st July '13

Is Cricket a big hit in Hindi? Time for Tamil, Telugu, Bangla...?
While cricket in Hindi is a boon in HSMs, does it work for advertisers? And what about other languages?
http://www.mxmindia.com/2013/07/is-cricket-a-big-hit-in-hindi-time-for-tamil-bangla/

India TV awards creative duties to Eleven Brandworks
Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process
http://www.mxmindia.com/2013/07/india-tv-awards-creative-duties-to-eleven-brandworks/

92.7 Big FM goes retro in Mumbai too
Buoyed by the success in Delhi, Big FM Mumbai too adopts differentiated strategy to break clutter
http://www.mxmindia.com/2013/07/92-7-big-fm-goes-retro-in-mumbai-too/

Bimal Julka replaces Uday Varma as I&B Secretary
The 58-year-old former Special Secretary and Financial Advisor with the Ministry of External Affairs takes charge as MIB Secretary as Uday Kumar Varma retired yesterday
http://www.mxmindia.com/2013/07/bimal-julka-replaces-uday-varma-as-ib-secretary/

Prada and Gucci go balle-balle in fame index
Punjab singers are making big brands like Prada and Gucci even more famous
http://www.mxmindia.com/2013/07/prada-and-gucci-go-balle-balle-in-fame-index/

Anil Thakraney: Media must go after the RTOs
Corruption in telecom spectrum allocation, coal mining allocation etc doesn't kill anyone, not directly at least. But corrupt RTOs literally gift people the licence to kill, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-media-must-go-after-the-rtos/

Amith Prabhu: It's time to give ace communicators their due
The ABC Award which will launch this year to award two young professionals - consultancy-based and in-house, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-its-time-to-give-ace-communicators-their-due/

Reviewing the Reviews: Ghanchakkar fails to spin
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews

http://www.mxmindia.com/2013/07/reviewing-the-reviews-ghanchakkar-fails-to-spin/