Friday 30 September 2016

Stories on 30th Sep '16

PR industry to double in 3 years: Full report
Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more
Ranjona Banerji: Is this journalism?
Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more
Shailesh Kapoor: Uri & After: Finally, we can see some news!
It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more
Voot draws up campaign for kids
Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more
BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM
Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more
Zee's foray into radio with UAE's Hum 106.2 FM
Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more
DentsuWebchutney's 360 digital campaign for Flipkart sale
The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more
'Rishtey Cineplex' to be launched in more international markets
The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more
Dadi endorses benefits of contraceptives in latest campaign by Grey India
The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more
DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain
In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
eBay India launches new campaign - #ThingsDon'tJudge
The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more
Mahindra Centuro Mirzya launched in India
The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more
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Thursday 29 September 2016

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...
The three-day design fest took off in Jaipur. Read more
Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Maxus retains Pernod Ricard AOR in India
The account will continue to be handled out of Delhi office led by Navin Khemka. Read more
Nitin Karkara appointed Head of Digital at Havas Media
His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more
John Thankamony to head programmatic at Mindshare
In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more
Sachin Batra takes on CMO mantle at ZTE India
Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more
Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!
Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more
Winners of the inaugural D&AD Impact Awards announced
D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more
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Wednesday 28 September 2016

Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India
An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more
Sanjeev Kotnala: Model Village approach; the need of Rural CSR
The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more
Neeraj Roy elected President of IAA India
Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more
BARC hires digital biz head from Nielsen USA
The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more
Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart
This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more
Deepika plays to the festive tune for Coca Cola's latest campaign
Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more
Himalaya unveils digital campaign targeting mothers
Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more
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Tuesday 27 September 2016

Stories on 27th Sep '16

Brand-building via Content Marketing
It's the new buzzword in marketing, but is it for real? We spoke to some speakers at last week's Content Marketing Summit. Read more
Ranjona Banerji: Hail the Patriotic News Anchor!
Selective amnesia is useful and short-term memory loss is essential for TV news anchors, especially when you want to make some point, any point to stir the pot night after night on television, notes Ranjona Banerji. Read more
Creativity and design vital for doing businesses in India, notes Adobe study
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India. Read more
Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali
The initiative was conceptualised and facilitated by Famous Innovations. Read more
PRCAI releases study on state of Indian PR industry
The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore. Read more
Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners
Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past. Read more
Asian Paints launches 'Colour Academy 360 degree video' of its academy
Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy. Read more
RR Kabel does the #AkalmandThing
#AkalmandThing campaign by Liqvd Asia creates huge impact online. Read more
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Monday 26 September 2016

Stories on 26th Sep '16

Mindshare, Maxus win big at Ad Club Bangalore's Big Bang Awards
The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Read more
Bruce Duckworth announced as D&AD President
New appointments to the Board of Trustees. Read more
Anushka to promote latest range of Acer products
The actress will be the new face of Acer's various marketing campaigns and will endorse Acer's range of products. Read more
Big B dons seven new avatars in latest campaign for Tata Sky
'Family Jingalala', the campaign tells the story of a regular family where each member has vastly different entertainment and content needs. Read more
Karbonn Mobiles launches new ad campaign for K9 Viraat
In line with Karbonn's strong affinity for sports, the TVC went on air on Sep 22 during the India-New Zealand Test series. Read more
Suresh Raina appointed brand ambassador for Intex Speakers
Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business. Read more
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Friday 23 September 2016

Stories on 23rd Sep '16

More efficiency & productivity with Kantar First
Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more
Ranjona Banerji: Why is war like a children’s game for our news channels?
"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more
Kelly Clark is new Global CEO at GroupM
He has been working with the WPP group since 1988. Read more
Lodestar UM bags Tourism Australia account
This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more
Ashok Ventatramani is NBA president
Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more
iProspect bags multiple new biz wins
Elevates MuddassarMemon to AVP - Creative & Social.Read more
PNB Housing Finance unveils new multimedia campaign
The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more
Interem appoints Flags Communications as its communications partner
Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more
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Thursday 22 September 2016

Stories on 22nd Sep '16

Financial brands score in BrandZ's Most Valuable list
HDFC Bank stands firmly at number one for a third consecutive year with a brand value of $14.4 billion following a 15% growth over the past year. Read more
Jaisurya Das: What are the skills needed to get into a GEC’s programming team?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Benchmark to reach a consumer's mind is getting tougher: Dinesh Kapoor, MD, Kantar Millward Brown (Text+Video)
A quick chat with Dinesh Kapoor, Managing Director, Kantar Millward Brown after the unveiling of the BrandZ report to the media on Wednesday. Read more
Rediff bags mandate for Presidency University makeover
The account win was a result of a multi-agency pitch in Kolkata. Read more
Vijeeth Shetty joins Liqvd Asia as President - Business & Services
In his new role, Shetty will oversee expansion of agency's growth plans with respect to the Indian market. Read more
Asian Paints unveils new ad campaign 'Kam Kharcha, Saalo Saal Charcha'
It is thus an upgrade for a distemper user who wishes to use an emulsion. Read more
Kansai Nerolac unveils Excel Mica Marble
Its unique combination of Mica particles and Marble boosters consistently help deliver superior performance keeping one’s home strong and vibrant all year round.Read more
Gutenberg Communications names Radha Radhakrishnan as Country Head for India
Globally, Gutenberg services industries such as technology, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes. Read more
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Wednesday 21 September 2016

Stories on 21st Sep '16

Tom Goodwin on digital media & the future
One of the foremost futurists in the media, the Havas Media Senior VP was in India recently to speak at Melt. A quick text and video chat with him. Read more
Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22... take the 100-day challenge
September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala. Read more
The Social Street beefs up leadership team
Shonali Sharmaa and Shilov Mani will report to Mandeep Malhotra and will be based in Mumbai. Read more
Siemens turns focus on 'Ingenuity for life'
New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility. Read more
Nawazuddin and Bobby Simha to endorse Vodafone's latest offering - Flex
Vodafone's latest campaign  Vodafone FLEX - 'Prepaid bana very very aasan' brings back common man approach. Read more
Akshay steps up proposition for Honda's latest technology offering
Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology. Read more
Farhan Akhtar highlisghts advantages of latest Dulux offering
The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology. Read more
Sun Estates entrusts entire digital mandate to Rage Communications
Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience. Read more
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Tuesday 20 September 2016

Stories on 20th Sep '16

Zindagi takes on a new life
Zee Entertainment takes on a new credo under Zee CBO Sunil Buch. Primetime to include fresher content (&beyond Pak & Turkish fare) - Text + Video. Read more
Ranjona Banerji: Warmongering UnLtd
It seems that in this sort of a mindset, when war has to be decided on new channels, the question du jour is: how dare anyone conceive of peace, notes Ranjona Banerji. Read more
Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru
Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru. Read more
Famous Innovations wins D'Decor's creative mandate
The account was won after a multi-agency pitch recently.Read more
Colors Bangla announces launch of five new shows
The new non-fiction line up will include popular shows like Rojgere Ginni, Rannaghar e Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo. Read more
SABMiller traces the legacy of Haywards in five-part documentary series
Captures the journey of Haywards 5000 in India. Read more
Salman to endorse Yellow Diamond as Brand Ambassador
The megastar will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Read more
Akshay lends his charm in Streax's latest brand campaign
#AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive. Read more
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Monday 19 September 2016

Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards
The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more
Jaideep Shergill: Cold shoulder for Coldplay
Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more
Ad Club sets up new managing committee, Raj Nayak re-elected President
Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more
Micromax mandates Zenith & Isobar for media & digital
Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more
Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries
The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more
Sri Adhikari Brothers lists two more entities on stock exchange
The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more
BARC makes Media Workstation (BMW) online certification test free
BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more
SoCheers unveils TVC showcasing agency
The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more
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Friday 16 September 2016

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis
With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more
Shailesh Kapoor: Need focus on content development for stable growth
The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more
Sunil Kataria is new Indian Society of Advertisers chairman
Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more
Badminton Assoc awards PBL mandate to Sportzlive
Awards long-term rights for Premier Badminton League.Read more
Ranjona Banerji: A question of national interest on Kashmir
The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more
BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM
Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more
Chrome study on HD TV reveals interesting trends
Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more
Record-breaking entries received for Spikes Asia
No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more
Red FM hosts Malayalam Music Awards in Cochin
Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more
Sony Pictures draws attention to pothole menace with unique painting
Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more
Audi and Razorfish celebrate T-Rex's comeback
Highly automated driving puts the dinosaur back in life's fast line. Read more
Equitas Small Finance Bank TVC takes social media by surprise
The commercial by Equitas is a connotation for 'Change Your Approach'. Read more
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Thursday 15 September 2016

Stories on 15th Sep '16

No designations, only good work
You don't need a fancy title to grow in a creative agency, says Ted Harry Mellstrom, Creative Director at Forsman and Bodenfors (Text + Video). Read more
Jaisurya Das: I want to get into digital media... which course would you recommend I do?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Lowe Lintas appoints Joy Mohanty to head creative for North & East
for MxM: Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer. Read more
Network18 braces up revenue function with new appointments
Amit Tripathi will report to Joy Chakraborthy and Sandhya Dhar will report to the National Head - Focus Sales, who in turn reports to Chakraborthy. Read more
Britannia Good Day urges Indians to smile more
Kicks off the 'Smile More for a Good Day' journey with Deepika Padukone. Read more
Shashank Gawade appointed EVP, Percept Activ
Gawade's mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients. Read more
L'Oreal Paris takes the digital route to promote latest offering
In the latest campaign for Casting Crème Gloss, Sonam Kapoor encourages everyone to have fun with colour.Read more
IBD bags strategic and creative mandate for Tokri.com
Tokri.com is a Pune-based hyperlocal delivery startup.Read more
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Wednesday 14 September 2016

Stories on 14th Sep '16

Independent, and luvin' it
Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more
Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?
The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more
Cycle Rhythm introduces Sourav Ganguly as brand ambassador
Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more
DDB Mudra announces formation of Group Operating Board
The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more
Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others
The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more
Stage set for 8th edition of EEMAX Global Conclave & Awards
India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more
Zee Entertainment enters the US Hispanic market
Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more
32 new educational channels made available on Dish TV
Total 585+ channels and services; highest in the industry. Read more
BBH showcases how Channel V is shallowest place on TV
The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more
Bajaj Avenger celebrates 'Brotherhood Day'
Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more
IndusInd's "JeetkaHalla" looks to support para-athletes
Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more
Micromax partners One Digital Entertainment for its Canvas Fire range smartphones
Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more
Viviana Mall launches new brand campaign in collaboration with Thought Blurb
The campaign celebrates the individuality of Vivana's customers. Read more
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Tuesday 13 September 2016

Stories on 13th Sep '16

'ASCI decisions are not taken by the Board'
A quick chat with Advertising Standards Council of India chairman Srinivasan K Swamy, done minutes after he was unanimously elected (+Video). Read more
Indrani Sen: Geo-targeted TV Advertising
Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen. Read more
Mint moves from Berliner to broadsheet, launches new campaign
The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers. Read more
Kantar unveils new corporate identity & management structure
Millward Brown, IMRB, and TNS will now become Kantar Millward Brown, Kantar IMRB, and Kantar TNS respectively. Read more
Publicis Ambience unveils brand campaign for UrbanClap
Fortifies its image among consumers, highlights its highly credible customer service in the TVC. Read more
LinEngage & Birla White team up to pay respect to Lord Ganesha
Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. Read more
Concept PR bags multiple new biz wins
The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others. Read more
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Friday 9 September 2016

Stories on 9th Sep '16

We are five. Thank you for the faith!
It's been a good five years since September 9, 2011. We had resolved to be different from the rest. We were B2B, but we weren't going to be like many other B2B publications... No compromising on credibility. Read more
Shailesh Kapoor: Naamkaran: A campaign that bucks the trend
Whether the show goes on to be a success will only be known with time but at a campaign level, Naamkaran's launch has been one of the best fiction campaigns in a long time, writes Shailesh Kapoor. Read more
Nikhil Rangnekar joins Lodestar as Media Consultant
Rangnekar is based out of Lodestar UM Mumbai and reports into Nandini Dias, CEO, Lodestar UM. Read more
Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal
He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. Read more
Ranjona Banerji: Time for TV journos to 'reset' their idea of news
Is there nothing else in life except BJP versus Congress versus AAP, asks Ranjona Banerji. Read more
BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM
Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more
Havas Media unveils new office in Punjab
Announces the launch of its office in Ludhiana. Read more
Dell celebrates the versatility of young Indians in new festive TVC
Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. Read more
#ThankYouTohBol campaign creates high buzz on social
The #FarmDost community is perhaps the largest farmer-cause community in India. Read more
Vuclip appoints Nish Bhutani as Global Product Head
Brings diverse experience across internet and mobile commerce, film and TV digital distribution and consumer software to enhance product offerings. Read more
WorkApps releases product for the M&E frat
This innovation aims to fulfill each need of the creative and media teams. Read more
Adfactors PR appoints Roger Darashah as COO
Darashah brings over 23 years of international communications experience to Adfactors PR. Read more
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