Friday 7 April 2017

Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Thursday 6 April 2017

Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Wednesday 5 April 2017

Stories on 5th Apr '17

The Sanjeev Kotnala Pre-Goafest Survey
Expect it to surpass expectations, but here is something to think about, writes Sanjeev Kotnala highlighting findings of his research
http://www.mxmindia.com/?p=101574

Tarun Katial to join Zee. To continue helming RBN
Katial, who completes over a decade with Reliance ADAG's FM radio and television ventures, will oversee Essel Vision's television and digital production activity
http://www.mxmindia.com/?p=101610

Yay! LeenaLele Dutta is Business Head for Sony's kiddie channel
Lele-Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel's reach
http://www.mxmindia.com/?p=101590

BBDO Mumbai's 'Share the Load' declared best campaign in the world
BBDO Worldwide, adam & eve DDB, Starcom New York lead network and agency rankings
http://www.mxmindia.com/?p=101600

iProspect India adds three new clients to its kitty
Digital news platform, BloombergQuint has assigned iProspect India for paid media services and will be serviced from Mumbai
http://www.mxmindia.com/?p=101527

SRH brings onboard multiple sponsors for IPL Season 10
Ultratech, Jio, Astral Bondtite, Canara Bank, Nerolac, Kurl On, Sun Direct and Red FM have all signed on as partners
http://www.mxmindia.com/?p=101526

DBS Bank extends partnership with Rising Pune Supergiant for IPL 2017
DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches
http://www.mxmindia.com/?p=101620

McLaren-Honda appoints Star Sports as Corporate Partner
The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content
http://www.mxmindia.com/?p=101530

Tuesday 4 April 2017

Stories on 4th Apr '17

6 SXSW trends & how they implicate brands
From the team at MullenLowe Group: a look at how these may change the way consumers engage with brands
http://www.mxmindia.com/?p=101521

Ranjona Banerji: Will media take views of women on prohibition and bans on alcohol? (+ Tennis blues continue)
The issues of road accidents caused by drinking and driving and the women who approve of bans like this and of prohibition, were evidently not seen as important, writes Ranjona Banerji
http://www.mxmindia.com/?p=101553

Havas team wins award for violence against women campaign
Minister for Women and Child Development Maneka Gandhi to launch campaign at Goafest 2017
http://www.mxmindia.com/?p=101519

Famous Innovations bags creative duties of Livpure
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101533

Happy Finish appoints Rajiv Krishnani as Business Head
Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market
http://www.mxmindia.com/?p=101532

Zee Entertainment salutes army with FCB
Launches this special initiative at the Zee Cine Awards created by FCB Ulka
http://www.mxmindia.com/?p=101528

Bina Berry is back at Integral, will be Director & Chairperson
Bina has extensive experience in the fields of corporate communications, marketing & advertising, crisis management and public relations
http://www.mxmindia.com/?p=101529

'Sarabhai vs Sarabhai' makes a comeback on Hotstar
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai
http://www.mxmindia.com/?p=101531

Sathiyam TV steps into 8th year
Leading Tamil news channel Sathiyam TV is celebrating its eighth anniversary today (April 4)
http://www.mxmindia.com/?p=101552

Monday 3 April 2017

Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467