Stories on 29th Sep '17

25 and a huge force to reckon with!

Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?

For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter

Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

---

Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM

It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

---

DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection

The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

---

Hooq aims to 'reignite' VOD market in India

Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

---

WeWork assigns digital marketing mandate to iProspect India

The account will be serviced from Bangalore. Read more

---

Sony rolls out Bravia marketing campaign

360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

---

Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

---

Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Stories on 28th Sep '17

Get MxM updates on Whatsapp!

Starting Wed, Oct 4, 2017, get our news via Whatsapp. Simply add 90829 15802 to your phone contacts. And send us your number. Read more

McCann wins a Grand Clio for Afghan campaign

McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards. Read more

---

Indian TMT industry set for heightened growth by 2021, notes EY study

Digital transformation strategy will be based on three pillars - disruptive business models, improved customer experience and increased internal efficiencies. Read more

---

Mindshare Content+ and Pocket Aces partner Kurkure to create sitcom web series

Dice Media will also create an exclusive music video for the series, which will be distributed by industry giant, T-Series. The web series will start airing on September 27. Read more

---

Publicis India's film for Cremica Golden Bytes

The film questions the consumer's judgement abilities based on what they see. Read more

---

Winners of second D&AD Impact Awards announced

D&AD and Advertising Week collaboration spotlights 'creativity for good' from businesses from around the world. Read more

---

Pepperfry.com unveils its festive campaign

Mudaliar has extensive experience of over 16 years across media including digital, print and radio. Read more

---

DishTV partners ABP Ananda for Durga Puja

This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding. Read more

---

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale". Read more

Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!

The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz

Chakraborty joins Havas from Contract Advertising. Read more

---

Ipsos appoints Geeta Lobo as Head of Bengaluru Business

She will also be part of Ipsos India Leadership Team. Read more

---

Colors to start Season 11 of Bigg Boss on Oct 1 on

The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

---

Havells seeks to make a difference via latest ad campaign

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

---

Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

Mithali Raj is the highest run-scorer in women's international cricket. Read more

---

Britannia assures consumers where to find the real treat for its biscuit brand

Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Stories on 26th Sep '17

A Matter of Relevance (& Trust)

The Relevance Framework released by Golin global CEO Fred Cook throws up some interesting data. Read more

Ranjona Banerji: Free media anyone??

That NDTV needs a cash infusion is not new? b?ut editorial control to a known BJP supporter is the matter of concern?, writes ?Ranjona Banerji. Read more

MRUC appoints six new Board Members

These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy. Read more

---

KidZania Delhi partners Colors & Nickelodeon

Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Read more

---

Spatial Access appoints Vineet Sodhani as CEO

He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications. Read more

---

Kyoorius Designyatra is back in Goa

Kyoorius Designyatra is the biggest annual conference on design and innovation. Read more

---

Dentsu India wins Synthite Group's personal care venture

Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come. Read more

---

Boman Irani gets comically duped in Intex's latest TVC by Publicis India

The commercial will be playing on various sports, entertainment and news channels across India. Read more

---

Lowe Lintas bags mandate for two 3M brands

Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office. Read more

Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO

Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print

Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

---

Dentsu highlights promising features of TVS Jupiter Classic in new TVC

The film features brand evangelist Amitabh Bachchan. Read more

---

Swaraj appeals to the farmer community with latest film

The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

---

Kopiko rolls out exciting offer promoting the candy brand

Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more