Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 30th May '13

Video's the way to go: Ajit Balakrishan @ IAA Webinar
The second edition of the IAA Webinar held last Thursday had the Rediff.com founder and CEO addressing questions
http://www.mxmindia.com/2013/05/videos-the-way-to-go-ajit-balakrishan-iaa-webinar/

Piyush Pandey, others celebrate Cannes Lions' 60 yrs of game-changing ads
The Cannes Lions festival is celebrating its 60th anniversary with the launch of 'Game Changer', a commemorative book and exhibition
http://www.mxmindia.com/2013/05/piyush-pandey-others-celebrate-cannes-lions-60-yrs-of-game-changing-ads/

Mindshare facilitates Closeup's 'Yeh Jawaani...' packs
The lead pair of the movie also announced the launch of a unique 'closeup with stars' augmented reality application
http://www.mxmindia.com/2013/05/mindshare-facilitates-closeups-yeh-jawaani-packs/

RCB emerges as Twitter war winner: Asterii
A study by Asterii Analytics analyses over 3.5 million tweets on IPL hashtags
http://www.mxmindia.com/2013/05/rcb-emerges-as-twitter-war-winner-asterii/

Star Sports 2, Star Cricket gear up for ICC Champions Trophy 2013
The channels will broadcast the tournament in Hindi and English with cutting-edge production and programming initiatives
http://www.mxmindia.com/2013/05/star-sports-2-star-cricket-gear-up-for-icc-champions-trophy-2013/

Isobar India appoints Nilesh Pathak as CTO
The full-service digital agency under the Aegis Media umbrella hires a CTO to grow by offering tech solutions
http://www.mxmindia.com/2013/05/isobar-india-appoints-nilesh-pathak-as-cto/

Ritu Midha: Thriving on controversies
In Week 2 of her new column called Loud & Clear, Ritu Midha writes on three controversies that have been discussed much in the media over the last few weeks
http://www.mxmindia.com/2013/05/ritu-midha-thriving-on-controversies/

Debrief | Quikr.com: 'Spot' on!
It is a realistic situation (this is what Sreesanth must be going through right now), and the cop speaking in Haryanvi dialect is too funny

http://www.mxmindia.com/2013/05/debrief-quikr-com-spot-on/

Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/

Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 24th May '13

Yeh IPH hai boss!
As the sixth and most controversial edition of IPL draws to close, presenting our columnists Anil Thakraney and Shailesh Kapoor and their take on the cricketing, er, entertainment spectacle
http://www.mxmindia.com/?p=48351

Dentsu buys 80% of Webchutney
The Dentsu India Group has announced that it has acquired an 80 percent stake in digital agency Webchutney
http://www.mxmindia.com/?p=48332

KBC7: Hit or Miss?
The crorepati show is getting set to enter living rooms for a seventh season, and the consensus is that it is Amitabh's charisma which keeps viewers watching. Will it work for this season too?
http://www.mxmindia.com/?p=48334

Governor K Sankaranarayanan, Manish Tewari at Press Club Mumbai awards tomorrow
The Maharashtra governor and I&B Minister will present the Press Club Mumbai's RedInk awards. Bachi Karkaria to emcee event and Arnab Goswami likely to moderate a panel discussion
http://www.mxmindia.com/?p=48393

Minions music video Zumi Zumi to end Zoozoo campaign
Ogilvy and Mather dishes up something new for Vodafone every year, and this year the agency lived up to its reputation with the ultra-cute Minions
http://www.mxmindia.com/?p=48337

Mediaah! Now, BCCL's Times Publishing House takes on law student-blogger
Was it right for Times to send a lawyer's notice to student blogger Aparajita Lath? Pradyuman Maheshwari, who has been in a similar position in the past, examines the case in Mediaah!
http://www.mxmindia.com/?p=48359

Ranjona Banerji: Pointless debates on News TV
Perhaps our news channels should start discussion issues like whether the sun should start rising from the West, suggests Ranjona Banerji
http://www.mxmindia.com/?p=48365

Hindustan Times launches Gurgaon Special
The Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon
http://www.mxmindia.com/?p=48333

ASCI for faster, stronger action against ads violating code
As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings
http://www.mxmindia.com/?p=48330

Ketchum celebrates 90 years
Ketchum will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days
http://www.mxmindia.com/?p=48336

Reliance Games launches Dancing With the Stars mobile game
Reliance Games has launched the official mobile game of the popular US dance-based reality show Dancing With the Stars, available on the Apple app store
http://www.mxmindia.com/?p=48229

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226

Stories on 22nd May '13

IPL vs Drama: Who will win this match?
When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?
http://www.mxmindia.com/2013/05/ipl-vs-drama-who-will-win-this-match/

NDTV appeals against NY Supreme Court decision
Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed
http://www.mxmindia.com/2013/05/ndtv-appeals-against-ny-supreme-court-decision/

IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed
Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship
http://www.mxmindia.com/2013/05/ipl-goes-be-sahara-group-exits-league-india-team-sponsorship-not-to-be-renewed/

TAM updates Universe, adds 11 mn digital households
TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households
http://www.mxmindia.com/2013/05/tam-updates-universe-adds-11-mn-digital-households/

Happy union for Aidem Ventures with Shagun TV
Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics
Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown
http://www.mxmindia.com/2013/05/vuclip-provides-third-party-authentication-with-millward-brown-for-mobile-ad-effectiveness-metrics/

Neo launches dual feed plan for French Open
Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Anil Thakraney: Oops! Phaneesh did it again!
It all boils down to just one thing: 'Dimag jhakaas hai par sala character dhila hai'
http://www.mxmindia.com/2013/05/anil-thakraney-oops-phaneesh-did-it-again/

Preity Zinta to promote Summerland on Big CBS Love
Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'
http://www.mxmindia.com/2013/05/preity-zinta-to-promote-summerland-on-big-cbs-love/

Stories on 21st May '13

A long story short: The rise of the 100+ seconder
A few recent TVCs and digital campaigns seem to be embracing the luxury of time, giving audiences longer, well-made films that tell a compelling story. Is it a trend, and will it work?.
http://www.mxmindia.com/?p=47518

Havas bags media duties for Simmtronics
Ranked No. 3 tablet manufacturer company in the world, Simmtronics has awarded its media duties to Havas Media India.
http://www.mxmindia.com/?p=48090

Yahoo! to acquire Tumblr, promises "not to screw it up"
As per the agreement, Yahoo! has promised not to screw Tumblr up, which will operate independently as a separate business. Tumblr is home to, among several others, Amitabh Bachchan's blog.
http://www.mxmindia.com/?p=48087

Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space
Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment.
http://www.mxmindia.com/?p=48074

Ranjona Banerji: Time to be less gullible, dear sports journalist?
Sports journalists have maximum access and it is about time they dumped their rose-tinted spectacles for some eyewear that is a bit less gullible, writes Ranjona Banerji.
http://www.mxmindia.com/?p=48086

Debrief: McDonald's Masala Grill: Apun aisaich hai!
The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only.
http://www.mxmindia.com/?p=48075

Bengaluru's Big Junior RJ Hunt culminates tomorrow
The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22.
http://www.mxmindia.com/?p=48076

Cannes Lions names YouTube's Salar Kamangar as media person of the year 2013
Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday, June 19, in the Palais des Festivals, Cannes, France.
http://www.mxmindia.com/?p=48077

Pulsar Facebook fans cross 1 million
Sports motorcycle Bajaj Pulsar has recently crossed the one-million-fan mark on Facebook.
http://www.mxmindia.com/?p=48078

Stories on 20th May '13

Do election time feel-good ads work?
Successive governments have employed ad campaigns to drive home positive messages. But do these really influence the electorate?
http://www.mxmindia.com/2013/05/do-election-time-feel-good-ads-work/

Mindshare & OgilvyAction partner for rural marketing solutions
Under the partnership, Mindshare will be responsible for strategy and OgilvyAction will work on activation
http://www.mxmindia.com/2013/05/do-election-time-feel-good-ads-work/

'Kids want to be good-hearted superheroes'
While there is no recipe or element for success, the key is to provide the ultimate entertainment experience that meets the needs of kids, says Turner's Krishna Desai
http://www.mxmindia.com/2013/05/kids-want-to-be-good-hearted-superheroes/

From Friday: Nic Dawes to join HT as chief content and editorial officer
South African newsweekly Mail & Guardian’s editor-in-chief Nic Dawes is set to join Hindustan Times as chief content and editorial officer
http://www.mxmindia.com/2013/05/reviewing-the-reviews-aurangzeb/

Anil Thakraney: Dutt teri ki!
Just when you thought the Sanjay Dutt media circus is done and dusted, that he will now be left alone to atone for his sins, the madness rages on
http://www.mxmindia.com/2013/05/anil-thakraney-dutt-teri-ki/

AdStrat: Danone: Getting the good in
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-danone-getting-the-good-in/

Reviewing the Reviews: Aurangzeb
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-aurangzeb/

Stories on 17th May '13

Time for sponsors to pull out of IPL?
Oh Yes Abhi, writes Pradyuman Maheshwari in MxMIndia Comment. Hurting them where it hurts most... turn the tap off the monies.
 http://www.mxmindia.com/?p=47937

Ranjona Banerji: All eyes on cricket's royal mess
The Indian Premier League has always carried controversy around like a proud badge but cheating perhaps crosses a limit that it will have to work hard to recover from, writes Ranjona Banerji
 http://www.mxmindia.com/?p=47922

Anil Thakraney: IPL: Show will go on
I don't think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals
 http://www.mxmindia.com/?p=47919

Rediff's Ajit Balakrishnan on IAA webinar on May 23
Ajit Balakrishnan, Founder and CEO, Rediff.com, will speak at the IAA Webinar on 'World Goes Digital', on May 23 at 3 pm, using Google Hangout
 http://www.mxmindia.com/?p=47921

Shailesh Kapoor: Is the ad cap a blessing in disguise?
If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor
 http://www.mxmindia.com/?p=47934

MSLGroup India launches Social Hive
MSLGroup India, Publicis Groupe's strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive
 http://www.mxmindia.com/?p=47923

Leadership tables rank business leaders at the top in the year 2013
Ketchum's 2013 Leadership Communication Monitor reveals interesting findings
 http://www.mxmindia.com/?p=47918

IPL 6 records 52% growth in online viewership
The IPL is being streamed live by Times Internet Ltd, the official digital partner of IPL, in partnership with YouTube
http://www.mxmindia.com/?p=47920

Stories on 16th May '13

Will Mythology 24x7 work for Epic?
Seeing how viewers lap up myths and legends on TV, it's not surprising an entire channel dedicated to folklore etc is coming up. Will it be a tale with a happy ending?
http://www.mxmindia.com/2013/05/will-mythology-24x7-work-for-epic/

Maxus wins Redbus media business
Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process
http://www.mxmindia.com/2013/05/maxus-wins-redbus-media-business/

4 from India in Warc jury for Asian strategy prize
The 18-member jury comprises four judges from India: Ajay Kakar, Siddhartha Loiwal, BV Pradeep and Partha Sinha
http://www.mxmindia.com/2013/05/4-from-india-in-warc-jury-for-asian-strategy-prize/

WeChat aims to reinvent social communication on mobile
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors
http://www.mxmindia.com/2013/05/wechat-aims-to-reinvent-social-communication-on-mobile/

Longhand 2.0 winners announced
Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday
http://www.mxmindia.com/2013/05/longhand-2-0-winners-announced/

Burson-Marsteller announces new leadership team in APAC
Patrick Ford named Regional Chairman, Matt Stafford to lead firm's Greater China operations
http://www.mxmindia.com/2013/05/burson-marsteller-announces-new-leadership-team-in-apac/

Focus assigned creative mandate for ICA
The mandate includes integrated marketing approach for internal and external communication
http://www.mxmindia.com/2013/05/focus-assigned-creative-mandate-for-ica/

Debrief: Tanishq: Director's film
It doesn't feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial's power
http://www.mxmindia.com/2013/05/debrief-tanishq-directors-film/

McDonald's wins FAB Brand of the Year 2013
The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands
http://www.mxmindia.com/2013/05/mcdonalds-wins-fab-brand-of-the-year-2013/

Stories on 15th May '13

Channels step up the battle on the dance floor
From stars to ordinary folks, the small screen is the battleground for the wars of the dance shows. And channels are putting their best foot forward
http://www.mxmindia.com/2013/05/channels-step-up-the-battle-on-the-dance-floor/

TAM appoints top cop to guard its homes
TAM has fortified its TV Panel Home Security Process by setting up a dedicated vigilance desk, and has appointed a President's Medal awardee and veteran in vigilance, investigation and crime detection to head it
http://www.mxmindia.com/2013/05/tam-appoints-top-cop-to-guard-its-homes/

Madison Media wins Maxx Mobiles AOR
Madison Media has just acquired the Maxx Mobiles account, which will be handled by Madison Media Sigma in Mumbai
http://www.mxmindia.com/2013/05/madison-media-wins-maxx-mobiles-aor/

Indians love their mobile phones more than TV: InMobi report
Indian mobile web users spend an average 2.25 hours a day using their mobile device, shows the survey by InMobi
http://www.mxmindia.com/2013/05/indians-love-their-mobile-phones-more-than-tv-inmobi-report/

Ogilvy Mumbai wins creative duties for Home Centre, Middle East & Africa
The win was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE
http://www.mxmindia.com/2013/05/ogilvy-mumbai-wins-creative-duties-for-home-centre-middle-east-africa/

Havas Media Group acquires data analytics consultancy ElisaDBI
ElisaDBI specializes in converting data into client focused intelligence through the application of analytics and as well as offering conversion optimization, web analytics and training
http://www.mxmindia.com/2013/05/havas-media-group-acquires-data-analytics-consultancy-elisadbi/

Ajay Chacko is now COO @ Network18
This appointment is aligned with the group’s plan to strengthen its central management structure aimed at accelerating growth and furthering synergies between businesses
http://www.mxmindia.com/2013/05/ajay-chacko-is-now-coo-network18/

Razorfish gets Taproot's Manan Mehta to launch India biz
Mr Mehta joins as Head of Business - India and Senior Vice President at technology-led digital company Razorfish
http://www.mxmindia.com/2013/05/razorfish-reels-in-taproots-manan-mehta-to-launch-india-biz/

Anil Thakraney: Media should highlight Kashmiri achievers
The Gujarati tourists are back, and so are the Bollywood filmmakers. However, we are very aware that all it shall take is another massive terror strike to move things back to square one, Kashmir is such a fragile state

http://www.mxmindia.com/2013/05/anil-thakraney-media-should-highlight-kashmiri-achievers/

Stories on 14th May '13

These 6 folks will help TV ratings get transparent
TAM appoints a 6-member elite panel of ombudsmen to tackle complaints and build confidence amongst stakeholders
http://www.mxmindia.com/?p=47728

When Deepika Warrier and Lloyd Mathias took on Josy Paul and Pratap Bose
At the third series of the IAA debate, the fraternity debated whether 'Creative awards can also be given for differentiated one-off expressions'
http://www.mxmindia.com/?p=47679

Sangeetha Aiyer is now VP & Head Marketing, A+E Networks I TV18
A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer, as Vice President and Head Marketing, A+E Networks|TV18. She will oversee and supervise all the marketing verticals of the joint venture
http://www.mxmindia.com/?p=47681

Zapak appoints Shard Sharma as Nat Sales Head
Zapak Digital Entertainment, the India gaming business by Anil Dhirubhai Ambani Group, has announced the appointment of Shard Sharma as the National Sales Head of all businesses under Zapak
http://www.mxmindia.com/?p=47682

JWT releases its second 'Eye-Opener' video for PN 11
JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen
http://www.mxmindia.com/?p=47680

MTV India banks on digital wave
The second season of 'Drive with MTV', which will begin soon, is a social streaming show, which will showcase the journey of four teams travelling in different regions of the country and sharing their experiences
http://www.mxmindia.com/?p=47678

Ranjona Banerji: Pakistan anchors - easy and more professional!
Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in, writes Ranjona Banerji of Pakistani news TV anchors
http://www.mxmindia.com/?p=47683

Debrief: Airtel: Wonderful casting
The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee
http://www.mxmindia.com/?p=47677

Links of the Day (May 14)
Our editors pick the top links of the day, published today in no specific order
http://www.mxmindia.com/?p=47731

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/

Stories on 10th May '13

Facebook is India's most liked for engaging customers: E&Y
Excerpts from Ernst & Young’s ‘Social Media Marketing - India Trends Study 2013’ report
http://www.mxmindia.com/?p=47553

Hindu's 'Undumb India' campaign awarded at INMA World Congress
The television commercial took a humorous route to show young Indians the importance of being informed about current events
http://www.mxmindia.com/?p=47587

Austere and reporting profits, NDTV to relaunch biz channel in new avatar
As NDTV reports a PAT of Rs 2 crore for FY 2012-13 as compared to a loss of Rs 87 crore for FY 2011-12, there are few aces up its sleeve
http://www.mxmindia.com/?p=47517

V D Wadhwa appointed CEO of Siti Cable
Mr Wadhwa will be responsible for taking forward the organizational aspirations of growing the business of Siti Cable multifold through digitization. He will be based out of Noida
http://www.mxmindia.com/?p=47516

UTV's Samir Bangara joins Qyuki as MD & CEO
The board of Qyuki Digital Media Pvt Ltd has announced the appointment of Samir Bangara as its Managing Director and CEO, succeeding Poonacha Machaiah. Mr Bangara will assume his new role from June 3, 2013
http://www.mxmindia.com/?p=47519

Shailesh Kapoor: Five Tips For Young TV Executives
Shailesh Kapoor offers five tips that he believes are still relevant for young television executives, in their first 3-4 years of working
http://www.mxmindia.com/?p=47570

Intex ropes in Farhan Akhtar as brand ambassador for its smartphones
The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal
http://www.mxmindia.com/?p=47515

Anil Thakraney: The Kar Natak elections
Prannoy Roy is unarguably India's best news channel personality, and one would like to see more of him
http://www.mxmindia.com/?p=47514

Speaking of Which | The Suspicious Object
It's probably impossible to change this now, but it's useful to know in any case - the difference between the adjectives 'suspect' and 'suspicious'
http://www.mxmindia.com/?p=47550

Links of the Day
MxMIndia's list of recommended stories from across the media (including those that consider us competition)
http://www.mxmindia.com/?p=47520

Stories on 9th May '13

S is for social, the Vijay Mukhi way
In the confusing world of social media, IT pioneer Vijay Mukhi has set out to analyze social networking data and put it to good use
http://www.mxmindia.com/?p=47434

Carat bags AOR of News Nation TV channel
Carat Media Services bags media mandate of recently launched News Nation
http://www.mxmindia.com/?p=47474

BARC appoints Partho Dasgupta as CEO
Dasgupta has had a strong background in media startups like Times Now and Future Media, and has worked in leadership position with The Economic Times
http://www.mxmindia.com/?p=47471

TRAI extends deadline for inputs on TRP mechanism
The last date of receipt of written comments has been extended up to May 23, 2013
http://www.mxmindia.com/?p=47470

Indiatimes shuts down Hutk; TimesCity app launched
Indiatimes Shopping says that through the main ecommerce portal, shopping.indiatimes.com, they are running a hybrid model with a mix of managed marketplace and just-in-time buying
http://www.mxmindia.com/?p=47426

Ranjona Banerji: Same guests, diff'rent channels
As the Karnataka election results were announced, News TV were full of election experts - many of who were common to all channels, writes Ranjona Banerji
http://www.mxmindia.com/?p=47435

Debrief: Voltas A/C: Sack this Mr Murthy!
I have two reflex reactions each time Murthy comes on air (which is way too often): One, to smash the TV set. Two, to grab the remote control. Thankfully, the Sindhi in me makes me opt for the latter
http://www.mxmindia.com/?p=47424

Links of the Day
MxMIndia's list of recommended stories from across the media (including those that consider us competition)
http://www.mxmindia.com/?p=47479

Simplify360 offers support for Google+ pages
Simplify360 Inc, a social business intelligence firm started in Bangalore in 2009, has added another feather to its cap with the support of Google+ pages
http://www.mxmindia.com/?p=47423

Big CBS Love announces 'Friday evenings with Oprah'
The best episodes from The Oprah Winfrey Show will be shown on Big CBS Love every Friday starting May 10
http://www.mxmindia.com/?p=47425

Chhota Bheem comes to Worldoo
Worldoo and Chhota Bheem's web partnership comes at a time when the latter has launched its second film
http://www.mxmindia.com/?p=47427

Stories on 8th May '13

Old tunes, new TVCs: Good, bad, or...?
If the song fits, commercialize it. That seems to be the trend among agencies who are rejigging classic Hindi film numbers for modern ads. MxMIndia asks the industry whether this is a good trend
http://www.mxmindia.com/2013/05/old-tunes-new-tvcs-good-bad-or/

Recommendations/observations of Parliamentary Committee report on Paid News
Recommendations and/or observations for the Parliamentary standing committee on information technology on the issue of Paid News
http://www.mxmindia.com/2013/05/recommendationsobservations-of-parliamentary-committee-report-on-paid-news/

We want to bring stories alive: Adlabs Imagica's Pooja Shetty Deora
Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember
http://www.mxmindia.com/2013/05/we-want-to-bring-stories-alive-adlabs-imagicas-pooja-shetty-deora/

Sunil Mutreja bids adieu to Amar Ujala
His next destination is unknown, though it is rumoured he’s mulling entrepreneurial and job options
http://www.mxmindia.com/2013/05/sunil-mutreja-bids-adieu-to-amar-ujala/

Sudheer KG promoted to VP & Head Programming @ History TV18
A+E Networks|TV18 has elevated Sudheer KG as VP and Head Programming of its factual entertainment channel, History TV18, with immediate effect
http://www.mxmindia.com/2013/05/sudheer-kg-promoted-to-vp-head-programming-history-tv18/

ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss
The Disco Dancer will get contestants to groove to Bigg Boss' tunes from June
http://www.mxmindia.com/2013/05/etv-bangla-ropes-in-mithun-chakraborty-as-host-for-bigg-boss/

Anil Thakraney: Introducing! Ghotala TV!
If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture
http://www.mxmindia.com/2013/05/anil-thakraney-introducing-ghotala-tv/

Next IAA Debate in Delhi: 'Creative awards can also be given for differentiated one-off expressions'
Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident
http://www.mxmindia.com/2013/05/next-in-iaa-debate-in-delhi-creative-awards-can-also-be-given-for-differentiated-one-off-expressions/

Links of the Day
Links to news and features from across business and trade publications
http://www.mxmindia.com/2013/05/links-of-the-day/

Esha Media Research's web solution for media monitoring cuts operational costs
TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user
http://www.mxmindia.com/2013/05/esha-media-researchs-web-solution-for-media-monitoring-cuts-operational-costs/

Publicitas establishes presence in Japan
Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan
http://www.mxmindia.com/2013/05/publicitas-establishes-presence-in-japan/

Bigflix records 1 million registered users
To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations
http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/

Stories on 7th May '13

Growing to No1, ethically: Maheshwar Peri
Pathfinder founder Maheshwar Peri on his 18 years as Outlook publisher, the launch and success of Pathfinder, and the urgent need for mainstream publications to understand that health, religion, education and jobs are the biggest things for people in India
http://www.mxmindia.com/2013/05/growing-to-no1-ethically-maheshwar-peri/

JWT's Portfolio Night 11 to be 'An Eye-Opener'
JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held here at the JWT India office on May 22
http://www.mxmindia.com/2013/05/jwts-portfolio-night-11-to-be-an-eye-opener/

Digital commerce market to grow by 33%
The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report
http://www.mxmindia.com/2013/05/digital-commerce-market-to-grow-by-33/

We've already chalked out 2015 vision & roadmap: Ashwani Singla, PSB
Penn Schoen Berland's Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year
http://www.mxmindia.com/2013/05/weve-already-chalked-out-2015-vision-roadmap-ashwani-singla-psb/

CNN celebrates 15 years as top news channel in Asia Pacific
CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX)
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Perfetti Van Melle India launches solar electrification project with TERI
This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Ranjona Banerji: Why I have stopped watching primetime News TV
The first thing TV news needs to do is get rid of those now pointless debates as they serve no purpose and have stopped being amusing any more, writes Ranjona Banerji
http://www.mxmindia.com/2013/05/ranjona-banerji-why-i-have-stopped-watching-primetime-news-tv/

Debrief: Idea: Sob, sob!
Brilliant! I love it! It's nearly impossible for a thirty-second TV commercial to leave tears in your eyes, and Idea has managed to do exactly that
http://www.mxmindia.com/2013/05/debrief-idea-sob-sob/

New Viewsletter Feature: Links of the Day
Day 2 of our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors

http://www.mxmindia.com/2013/05/new-viewsletter-feature-links-of-the-day/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Stories on 3rd May '13

Intel, doing something wonderful
In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia
http://www.mxmindia.com/?p=47022

Ads back on telly as IBF, AAAI resolve difference on Net billing
Advertisements are back on Indian television as IBF and AAAI resolved their differences on Net billing
http://www.mxmindia.com/?p=47139

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard
Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop's rebranding, and how it is part of the firm's game-changing plans
http://www.mxmindia.com/?p=47090

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV!
He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor
http://www.mxmindia.com/?p=47093

Anil Thakraney: Kohli's abuse = Good news for IPL
I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning
http://www.mxmindia.com/?p=47088

Ranjona Banerji: What News TV producers want India to think
It is the media's first responsibility to be responsible and objective in the way it presents its stories. By all means use Sarabjit as an example but to make him a martyr and to push governments into giving him state honours is stretching too many limits, writes Ranjona Banerji
http://www.mxmindia.com/?p=47095

Go Air awards creative duties to Lowe
After Britannia, Lowe Lintas also bags the creative mandate of Go Air
http://www.mxmindia.com/?p=47094

Directors discuss Bombay Talkies and 100 years of cinema
Three of the directors who collaborated on Bombay Talkies discuss the movie and shared their experiences with Komal Nahta, on Etc channel today at 8.30pm
http://www.mxmindia.com/?p=47091

RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East
Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East
http://www.mxmindia.com/?p=47089

ANCHOR | ONE BIG IDEA
One Big Idea: Final word by Pradyuman Maheshwari

http://www.mxmindia.com/?p=47092

Stories on 2nd May '13

Inside the Times 175 years' celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India's 175 years' celebrations
http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/

Rishi Khiani's Ant Farm launches Fork Media
Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board
http://www.mxmindia.com/2013/05/ex-times-employees-launch-fork-media/

Debrief: Mirinda:  Needs more madness!
A suggestion for the creative team: Guys, raise the pagalpanti level, make it crazier. Madder the treatment, better would be the brand recall. Now that you've chosen the wacko route, go all out, don't stop at silly, childish pranks
http://www.mxmindia.com/2013/05/debrief-mirinda-needs-more-madness/

McDonald's becomes 'Pakka Indian'
Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers
http://www.mxmindia.com/2013/05/mcdonalds-becomes-pakka-indian/

Times Internet partners AIR for live IPL commentary
Live commentary and match updates will be broadcast on All India Radio (AIR) in English and Hindi
http://www.mxmindia.com/2013/05/times-internet-partners-air-for-live-ipl-commentary-2/

Zee Cinema plans to add a punch at primetime with South Indian films
Zee Cinema has launched a two-week-long festival of popular southern blockbusters dubbed in Hindi - 'South Ka Super Punch'
http://www.mxmindia.com/2013/05/zee-cinema-plans-to-add-a-punch-at-primetime-with-south-indian-films/

Chat live while watching TV
iCouch, the Android mobile app, has been developed by iDubba
http://www.mxmindia.com/2013/05/chat-live-while-watching-tv/

ANCHOR | One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order

http://www.mxmindia.com/2013/05/one-big-idea-by-kv-pops-sridhar-smartphones-herald-the-new-technological-world-order/