Old tunes, new TVCs: Good, bad, or...?
If the song fits, commercialize it. That seems to be the trend among agencies who are rejigging classic Hindi film numbers for modern ads. MxMIndia asks the industry whether this is a good trend
http://www.mxmindia.com/2013/05/old-tunes-new-tvcs-good-bad-or/
Recommendations/observations of Parliamentary Committee report on Paid News
Recommendations and/or observations for the Parliamentary standing committee on information technology on the issue of Paid News
http://www.mxmindia.com/2013/05/recommendationsobservations-of-parliamentary-committee-report-on-paid-news/
We want to bring stories alive: Adlabs Imagica's Pooja Shetty Deora
Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember
http://www.mxmindia.com/2013/05/we-want-to-bring-stories-alive-adlabs-imagicas-pooja-shetty-deora/
Sunil Mutreja bids adieu to Amar Ujala
His next destination is unknown, though it is rumoured he’s mulling entrepreneurial and job options
http://www.mxmindia.com/2013/05/sunil-mutreja-bids-adieu-to-amar-ujala/
Sudheer KG promoted to VP & Head Programming @ History TV18
A+E Networks|TV18 has elevated Sudheer KG as VP and Head Programming of its factual entertainment channel, History TV18, with immediate effect
http://www.mxmindia.com/2013/05/sudheer-kg-promoted-to-vp-head-programming-history-tv18/
ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss
The Disco Dancer will get contestants to groove to Bigg Boss' tunes from June
http://www.mxmindia.com/2013/05/etv-bangla-ropes-in-mithun-chakraborty-as-host-for-bigg-boss/
Anil Thakraney: Introducing! Ghotala TV!
If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture
http://www.mxmindia.com/2013/05/anil-thakraney-introducing-ghotala-tv/
Next IAA Debate in Delhi: 'Creative awards can also be given for differentiated one-off expressions'
Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident
http://www.mxmindia.com/2013/05/next-in-iaa-debate-in-delhi-creative-awards-can-also-be-given-for-differentiated-one-off-expressions/
Links of the Day
Links to news and features from across business and trade publications
http://www.mxmindia.com/2013/05/links-of-the-day/
Esha Media Research's web solution for media monitoring cuts operational costs
TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user
http://www.mxmindia.com/2013/05/esha-media-researchs-web-solution-for-media-monitoring-cuts-operational-costs/
Publicitas establishes presence in Japan
Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan
http://www.mxmindia.com/2013/05/publicitas-establishes-presence-in-japan/
Bigflix records 1 million registered users
To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations
http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/
