Tuesday 20 August 2013

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/