Stories on 30th Sep '13

Social Media Week Mumbai: A Recap
Missed SMWM2013? Read our recap to know what happened and who spoke what
http://www.mxmindia.com/2013/09/social-media-week-mumbai-a-recap/

With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsements
The captain-in-waiting's annual endorsement fee has seen a meteoric rise over the past year, rivalling the likes of Bollywood heartthrob Ranbir Kapoor, the hottest brand ambassador in the film industry
http://www.mxmindia.com/2013/09/with-deals-worth-rs-17-cr-a-year-virat-kohli-beats-dhoni-and-sachin-in-endorsements/

Ad industry strongman Anil Kapoor felicitated with AAAI lifetime achievement
Draftfcb+Ulka group's Chairman Emeritus Anil Kapoor felicitated with the Advertising Agencies Association of India Lifetime Achievement award
http://www.mxmindia.com/2013/09/ad-industry-strongman-anil-kapoor-felicitated-with-aaai-lifetime-achievement/

BARC close to final decision on measurement vendor
It is learnt that BARC has asked three vendors to initiate tech feasibility pilots, and one among them will be finally awarded the contract
http://www.mxmindia.com/2013/09/barc-close-to-final-decision-on-measurement-vendor/

GolfingIndian.com's golf awards in Nov
The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5
http://www.mxmindia.com/2013/09/golfingindian-coms-golf-awards-in-nov/

Amith Prabhu: Musings from India's only weekend summit for Public Relations
There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu
http://www.mxmindia.com/2013/09/amith-prabhu-musings-from-indias-only-weekend-summit-for-public-relations/

Talent hunt launched for 'memsaabs' across HSM
RBNL vehicles 92.7 Big FM and Big Magic take talent-based reality show to Hindi-speaking markets
http://www.mxmindia.com/2013/09/talent-hunt-launched-for-memsaabs-across-hsm/

Stories on 27th Sep '13

Anil Kapoor: An 'Outsider' who was more than an 'Equal'
Shashi Sinha and M G 'Ambi' Parameswaran pay tribute to Anil Kapoor who will be presented the Life Achievement Award by the AAAI
http://www.mxmindia.com/2013/09/anil-kapoor-an-outsider-who-was-more-than-an-equal/

8 of 18 Warc Asian Strategy prizes from India
Two Indian entries amongst the $1,000 Special Awards winners
http://www.mxmindia.com/2013/09/8-of-18-warc-asian-strategy-prizes-from-india/

Crowd-funding, crowdsourcing and cinema in the age of the social media
Rohan Sippy, Guneet Monga and Pragya Tiwari discuss the areas of filmmaking in India that have been impacted by the social media
http://www.mxmindia.com/2013/09/crowd-funding-crowdsourcing-and-cinema-in-the-age-of-the-social-media/

Srinivasan Swamy re-elected President of IAA India Chapter
Neeraj Roy was elected Vice President. Jaideep Gandhi and Monica Tata were re-elected as Treasurer and Secretary respectively for the year 2013-14
http://www.mxmindia.com/2013/09/srinivasan-swamy-re-elected-president-of-iaa-india-chapter/

dna to evangelise governance with 500+ multi-lingual social platforms
Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance
http://www.mxmindia.com/2013/09/dna-to-evangelise-governance-with-500-multi-lingual-social-platforms/

Ranjona Banerji: Must-see interview and discussion
There were two very illuminating and fascinating discussions on BBC World Service and CNN this week, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-must-see-interview-and-discussion/

Shailesh Kapoor: Mahabharat at home, Grand Masti outside home!
Shailesh Kapoor is intrigued by the phenomenon of a young boy laughing his heart out at every joke of 'Grand Masti' with his friends and then watching Mahabharat with his parents at home
http://www.mxmindia.com/2013/09/shailesh-kapoor-mahabharat-at-home-grand-masti-outside-home/

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013
http://www.mxmindia.com/?p=54362

Stories on 26th Sep '13

Content & more on Day 3 of Social Media Week
With panels on crowdsourcing, women entrepreneurs and how entertainment and cricket dominate social media
http://www.mxmindia.com/2013/09/content-more-on-day-3-of-social-media-week/

Amazon needs to go local to crack an emerging market
Amazon is here, but it's content to dip its toes while it waits for regulations to change in its favour. If and when they do, it will still face the task of doing something it has never done so far: crack an emerging market
http://www.mxmindia.com/2013/09/amazon-needs-to-go-local-to-crack-an-emerging-market/

Worldwide ad growth buoyed by digital, mobile adoption
New Global Media Intelligence report highlights the state of media usage and ad spending for six major regions and 40 countries
http://www.mxmindia.com/2013/09/worldwide-ad-growth-buoyed-by-digital-mobile-adoption/

Grey promotes Vishnu Srivatsav & Goral Ajmera to Sr Exec CDs & Creative Heads, Mumbai
Grey announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. They will helm the creative team in Grey Mumbai
http://www.mxmindia.com/2013/09/grey-promotes-vishnu-srivatsav-goral-ajmera-to-sr-exec-cds-creative-heads-mumbai/

BBH converts radio spots to digital content for Skoda
India produces digital radio spots to promote The Skoda Rapid Leisure and then converts them to digital to reach a wider audience
http://www.mxmindia.com/2013/09/bbh-converts-radio-spots-to-digital-content-for-skoda/

Jaldi 5 with Liza Saha & Umesh Nair, co-chairs, Praxis2013: No old speakers... and the biggies aren't upset
While Promise Foundation's Amith Prabhu is still very actively involved with Praxis 2013, the nitty gritty of the organizing has been passed on to two young co-chairs - Liza Saha and Umesh Nair. A rapidfire Q&A with the duo

http://www.mxmindia.com/2013/09/jaldi-5-with-liza-saha-umesh-nair-co-chairs-praxis-2013-new-summit-no-old-speakers-and-the-biggies-arent-upset-about-it/

Winners of Social Media Week Entry Pass to Last Day Contest

Here are the 10 winners of the contest for entry passes to the last day of Social Media Week Mumbai being hosted by Group M

http://www.mxmindia.com/2013/09/winners-of-social-media-week-entry-pass-to-last-day-contest/

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013

http://www.mxmindia.com/?p=54362

Stories on 24th Sep '13

Mumbai goes Social - Day 1
The first day of the Social Media Week Mumbai saw an interesting set of sessions, speakers... and some music!
http://www.mxmindia.com/?p=54344

Why is it that 'phoren' creative whizkids don't last in adland
Expats find Indian ad scene difficult, says this report following the resignation of Rediffusion YR's Sam Ahmed
http://www.mxmindia.com/?p=54323

NDTV appoints Soli Sorabjee as ombudsman. Now will he clear air on Barkha Dutt episode?
Former Attorney General and legal eagle Soli Sorabjee will provide an independent perspective on NDTV's coverage as also investigate viewer complaints against NDTV media entities
http://www.mxmindia.com/?p=54313

TRAI notifies amendments to DAS interconnection regulations
TRAI notifies amendments to the interconnection regulations applicable for Digital Addressable Cable TV Systems (DAS) and tariff order applicable for addressable systems
http://www.mxmindia.com/?p=54309

IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26
Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm
http://www.mxmindia.com/?p=54312

Ranjona Banerji: There's more to journalism than social media
Important as social media is, it is not -- yet? -- a substitute for on-the-ground journalism
http://www.mxmindia.com/?p=54349

Big Magic Bihar & Jharkhand and 92.7 Big FM get together for 'Big Green Durga'
Month-long drive sees goddess idol created from newspapers
http://www.mxmindia.com/?p=54319

Zoom Review Show completes 200 episodes
Presented by editor-in-chief Omar Qureshi, the film reviews-based programme airs its 200th show today
http://www.mxmindia.com/?p=54310

Aim High bags 20 awards at Big Bang Awards
Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards
http://www.mxmindia.com/?p=54311

Stories on 23rd Sep '13

Nothing more rewarding than happy clients: Ajit Varghese
The CEO-designate of  Maxus APAC in an exclusive interview on his appointment,  his most satisfying moments at Maxus India and the road ahead....
http://www.mxmindia.com/?p=54278

Havas lights up with Halonix win
Havas Media India wins the media mandate of leading lighting solutions provider Halonix.
http://www.mxmindia.com/?p=54289

MxM @ Social Media Week, discussions on how social media dictates journalism and how entertainment, television and cricket dominate social media
The two sessions will be held on September 24 and 25 at the Barking Deer, Lower Parel, Mumbai from 12noon to 1pm.
http://www.mxmindia.com/?p=54298

Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13
A Q&A with Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric on the eve of the Social Media Week Mumbai (September 23-27).
http://www.mxmindia.com/?p=54273

Guest Column: Manish Agarwal on Basic Principles of Gamification
Gamification is the use of game mechanics and game design techniques in non-game contexts and is a powerful tool being used by brands globally to engage with their stakeholders.
http://www.mxmindia.com/?p=54271

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream
Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu.
http://www.mxmindia.com/?p=54276

Stories on 20th Sep '13

Mumbai to go Social next Week
Starting Monday, 23 September, over a hundred events to be held in six venues including Mantralaya and Group M will celebrate and discuss social media
http://www.mxmindia.com/2013/09/mumbai-to-go-social-next-week/

Influencing the way to success
An influencer can change people's behaviour in the pursuit of high performance, says Al Switzler, co-author, Influencer: The New Science of Leading Change
http://www.mxmindia.com/2013/09/influencing-the-way-to-success/

Mediaah! by Pradyuman Maheshwari: The Rise and Rise of Anurag Batra
The Businessworld acquisition clearly propels Anurag to a different league of media-owners. From being a Chairman and Editor-in-Chief of a B2B media group he is now the man spearheading one of India’s best known and respected media brands
http://www.mxmindia.com/2013/09/mediaah-by-pradyuman-maheshwari-the-rise-and-rise-of-anurag-batra/

ABP sells Businessworld to undisclosed investors
Anurag Batra and Vikram Jhunjhunwala have bought the Businessworld business from ABP on behalf of some undisclosed investors, according to a communique issued
http://www.mxmindia.com/2013/09/abp-sells-businessworld-to-undisclosed-investors/

Anil Kapoor's '24' to launch on Colors on Oct 4
Race for weekend eyeballs gets keener as Colors to launch drama series '24'
http://www.mxmindia.com/2013/09/anil-kapoors-24-to-launch-on-colors-on-oct-4/

Cheil adds digital muscle with top creative talent
The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director
http://www.mxmindia.com/2013/09/cheil-adds-digital-muscle-with-top-creative-talent/

Hindustan goes 'live' in Ranchi
Leading Hindi daily Hindustan launches 'Ranchi Live' in the Jharkhand capital
http://www.mxmindia.com/2013/09/hindustan-goes-live-in-ranchi/

Ranjona Banerji: Incomprehensible guests on news channels
These elections surveys have been dismally and dramatically wrong all too often in India but we still love them, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-incomprehensible-guests-on-news-channels/

Stories on 19th Sep '13

Tweet, tweet hota hai!
Twitter is hogging mentions in timelines with its new-found aggression. A view from Mindshare's Original Thinker series by Ollie Killick, Elizabeth Barry and Jed Hallam
http://www.mxmindia.com/?p=54194

AAAI lifetime achievement award for Anil Kapoor, Emeritus Chairman, Draftfcb+ Ulka Group
The Advertising Agencies Association of India will present Mr Kapoor the AAAI Lifetime Achievement Award on Friday, September 27
http://www.mxmindia.com/?p=54174

Last date for Designomics Awards 2013 is Sept 30
The Designomics Awards will be presented on October 23, 2013 in Mumbai
http://www.mxmindia.com/?p=54170

VivaConnect takes Narendra Modi live on phones
'LiveTalk' platform allows live access of events over a call made from a mobile or landline phone
http://www.mxmindia.com/?p=54168

Tata Sky gets Mohanlal for Onam
Posters of the superstar dotted Kerala to promote the DTH service offering 19 Malayalam channels along with a special offer for the festive season

http://www.mxmindia.com/?p=54169

Stories on 18th Sep '13

Big Boss marketers go Saath Saat to beat Slowdown
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54132

Group M immerses H2 projections, revises forecasts
The normally buoyant media agency conglomerate Group M has revised its projections for the second half of 2013
http://www.mxmindia.com/?p=54154

Rich haul for McCann at Spikes, gets a Grand Prix
McCann Worldgroup won 18 metals while the tally for Ogilvy and Taproot were 16 and 10 respectively
http://www.mxmindia.com/?p=54139

Vijay Mukhi: There are no fake accounts on Twitter and Facebook
Because it is so cheap to do it and there are no safeguards built into the social web, reputations could be damaged with seconds, rues Vijay Mukhi
http://www.mxmindia.com/?p=54136

Govt undertakes HTML 5 yatra
An 'HTML 5 Tour in India' begins under the aegis of the Department of Electronics & Information Technology
http://www.mxmindia.com/?p=54133

Stories on 17th Sep '13

Real India, Real Music
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54095

ASCI asks Bharti Softbank to axe Taproot's digital ads for Hike Messenger
The Advertising Standards Council of India asks for withdrawl of Hike Messenger's online commercials
http://www.mxmindia.com/?p=54100

Jaldi 5 with Rajesh iyer, Marketing Head, Colors: Bigg Boss has become a cult show on Indian television.
Rajesh Iyer, Head of Marketing, Colors on the format of this year's Bigg Boss and the reality show's role as a buzz creator for his channel
http://www.mxmindia.com/?p=54092

Ranjona Banerji: Time for the media to jump left, right or centre
The media, it seems, needs a few lessons in school civics, writes Ranjona Banerji
http://www.mxmindia.com/?p=54118

FoxyMoron bags digital marketing duties of Celkon Mobiles
Mobile phone player Celkon has assigned its digital marketing duties to digital marketing firm FoxyMoron’s Delhi NCR branch
http://www.mxmindia.com/?p=54094

HUL's Hemant Bakshi elected ISA Chairman
Hemant Bakshi, Executive Director, Home and Personal Care, Hindustan Unilever Limited, was elected Chairman of the Indian Society of Advertisers (ISA). He takes over from Kurush N Grant
http://www.mxmindia.com/?p=54103

MEC appoints Tanushree Radhakrishnan as Digital Head - North
MEC India has appointed Tanushree Radhakrishnan as Digital Head - North
http://www.mxmindia.com/?p=54107

Stories on 16th Sep '13

Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061

John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055

Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041

Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com

Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044

Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052

Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040

Stories on 13th Sep '13

The TOI Story & inside the mind of Samir Jain
Exclusive extract from the first ever book on the 175-year-old Times of India by author Sangita P Menon Malhan
http://www.mxmindia.com/?p=53974

Tracking the rise & rise of the Times: Q&A with author
Sangita P Menon Malhan on 'The TOI Story' and how it couldn't have happened without an 'all-clear' from 'above'
http://www.mxmindia.com/?p=53979

Partha Rakshit is new Chairman of ASCI
Narendra Ambwani, Director, Agro Tech Foods, was elected Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India and Lodestar UM was appointed  Honorary Treasurer
http://www.mxmindia.com/?p=54007

Starbucks goes plush for India, gives stores a local flavour
The world's largest coffee chain is positioning itself as an aspirational brand in this tea-drinking nation, and is going over the top with its stores, some of the plushest it's opened anywhere in the world
http://www.mxmindia.com/?p=54012

Ogilvy gets PennyWise. Acquires majority in digital co
Ogilvy & Mather acquire a majority stake in Hyderabad-based PennyWise Solutions
http://www.mxmindia.com/?p=53982

India Football Forum to discuss growth in sport
One-day conference on September 17 to discuss opportunities in football in India
http://www.mxmindia.com/?p=53983

Ranjona Banerji: The Economy turns around, and so do the Experts
Ranjona Banerji is confused how the experts on economy turned their view on the India story after Raghuram Rajan became RBI governor
http://www.mxmindia.com/?p=53993

Dial Havas for music for your brands
Havas Sports & Entertainment and music licensing agency Music Dealers join forces to help brands better leverage music
http://www.mxmindia.com/?p=53986

Weekend Exxxtra: One in 3 parents in India don't understand what their child does for a living: LinkedIn study
Radio producer and Sub-editor amongst 10 most misunderstood jobs as LinkedIn introduces 'Bring in your Parents Day' on Nov 7

http://www.mxmindia.com/?p=53995

Stories on 12th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of the Ad Club as term of Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM ends
+ If processes are clear, there will be no problems with Creative Abby: Pratap Bose
+ Abby should continue in Goa: Shashi Sinha
http://www.mxmindia.com/?p=53944

TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934

Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921

509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920

Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923

Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937

One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery

http://www.mxmindia.com/?p=53922

Stories on 11th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of Ad Club as term of Shashi Sinha, CEO IPG Mediabrands & Lodestar UM ends
http://www.mxmindia.com/?p=53944


TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934


Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921


509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920


Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923


Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937


One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery
http://www.mxmindia.com/?p=53922

Stories on 10th Sep '13

Mindshare emerges victorious in a closely-fought Emvies 2013
... as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo
http://www.mxmindia.com/?p=53823

MxMIndia: Too good to be Two!
We completed two years of our existence yesterday. For us, it's time to look beyond, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=53839

MoCoupons will be boon for FMCG companies: Sandeep Goyal
Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers
http://www.mxmindia.com/?p=53809

HT goes for new-look, introduces tearaway add-on as ‘Page One Plus’
Hindustan Times refreshes Delhi and Mumbai editions with the launch of tearaway info-sheet and a new brand campaign
http://www.mxmindia.com/?p=53807

Vijay Karnataka's Sanjeev Kulkarni joins VRL Media
Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President - Sales and Marketing
http://www.mxmindia.com/?p=53812

Ranjona Banerji: Of corporate and their Twitter handles
Ranjona Banerji has had some fun with the Twitter handle of Vodafone only to be disturbed in her Sunday afternoon snooze
http://www.mxmindia.com/?p=53815

Amith Prabhu: Why our politicians must undertake media training
Public Relations should be built on the bedrock of media training, writes Amith Prabhu
http://www.mxmindia.com/?p=53814

Reviewing the Reviews: Critics give Apoorva Lakhia's Zanjeer a mauling
Actor Ram Charan was thrashed too for even trying to do a role immortalised by Amitabh Bachchan.vThis film got 0 stars and some 2 or 2.5s, notes Deepa Gahlot
http://www.mxmindia.com/?p=53817

Stories on 6th Sep '13

It's Emvies 2013 tonight!
It's the big night for media agencies as Advertising Club's Emvies 2013 will be held in Mumbai
http://www.mxmindia.com/?p=53767

When dhanda is manda, bring in the entrepreneurs!
How entrepreneurs are donning the mantle of CEOs to challenge slowdowns
http://www.mxmindia.com/?p=53781

India rules Warc marketing strategy awards shortlist
17 Indian entries were shortlisted for Warc's 2013 Asian Strategy Prize
http://www.mxmindia.com/?p=53776

ASCI launches new website and online complaints & monitoring system
New services will enable Advertising Standards Council of India facilitate speedy complaint lodging and tracking of complaint status
http://www.mxmindia.com/?p=53763

YouTube launches Comedy Week in India
400 hours of comedy content and 35 new exclusive shows featuring leading stars Cyrus Broacha, Vir Das, Kapil Sharma, Bharti, Krushna, VIP, Saurabh Pant and Sugandha
http://www.mxmindia.com/?p=53761

Genesis BM elevates Deepshika Dharmaraj, hires Kavita Rao
Ms Dharmaraj will take charge as Chief Marketing and Growth Initiatives Officer and Ms Rao will be Chief Talent Engagement Officer
http://www.mxmindia.com/?p=53754

Shailesh Kapoor: The Big GEC Quarter: What's In Store?
Going by the first eight months, 2013 has not been the most exciting year for Hindi GEC content. But the festive season could change that as Shailesh Kapoor highlights what each Hindi GEC is set for
http://www.mxmindia.com/?p=53765

Ranjona Banerji: Spotlight on staff welfare in media
It's heartening to hear that the organization where the intern photojournalist and her colleague worked has been with them throughout and has offered help of various sorts that is required, writes Ranjona Banerji
http://www.mxmindia.com/?p=53774

Stories on 5th Sep '13

Sach an opportunity!
Aviva, Coca-Cola, Adidas and Toshiba plan strategic campaigns on Sachin Tendulkar's 200th Test
http://www.mxmindia.com/?p=53717


Flipkart spoofs Arnab Goswami's 'India wants to know' in new TVCs
The e-commerce major's new four-ad campaign is titled 'India Wants to Know' and the anchor is an Arnab Goswami lookalike
 http://www.mxmindia.com/?p=53728

Thomas Cook gets Communicate2 for digital mktng
iProspect Communicate2 is assigned the 360-degree digital marketing mandate for Thomas Cook India
 http://www.mxmindia.com/?p=53729

Ritu Midha: Could we see more innovations, please?
Ritu Midha wonders why we see no innovations on television - where the opportunities are far larger than print
 http://www.mxmindia.com/?p=53716

Chandramohan Mehra to head emerging eusiness at SBI Life Insurance
Chandramohan Mehra of SBI life has been elevated as Country Head - Emerging Business
 http://www.mxmindia.com/?p=53722

Jaldi 5 with Rahul Kishore: The world lacks humour & people with arrogance, attitude & sarcasm
Rahul Kishore on why he thinks people will read his book on Facebook statuses - 'Tere Social Status Ki Aisi Ki Taisi'
 http://www.mxmindia.com/?p=53718

Evo mag to enter to rev up auto mag scene
Leading automotive enthusiast magazine to hit newsstands in September
 http://www.mxmindia.com/?p=53732

Mahanagar Gas unveils new eco-friendly logo
With an emphasis on quality, value and services penetration, MGL has unveiled a new eco-friendly green brand identity
 http://www.mxmindia.com/?p=53723

Bloomberg TV's Pitch Season 3 moves to second phase
The jury comprises entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy

http://www.mxmindia.com/2013/09/bloomberg-tvs-pitch-season-3-moves-to-second-phase/

Stories on 4th Sep '13

More than just communications
PR agency LinOpinion plans an all-new offering to clients post its jv with IPG network's GolinHarris
http://www.mxmindia.com/?p=53656

Indian marketing industry prepares to fight its way out of an ever deepening crisis
While traditional wisdom demands that brands spend their way through a recession in order to gain disproportionately once it's over, does that apply to a slowdown that has dug its heels in?
http://www.mxmindia.com/?p=53692

Vijay Mukhi: An Open Letter to the Chief Election Commissioner
In an Open Letter to the Chief Election Commissioner V S Sampath, Vijay Mukhi underscores the need for the EC to understand how technology changes the world we live in and therefore the entire election process starting from voter enrolment to voter lists to campaigning to casting one's vote
http://www.mxmindia.com/?p=53678

Emvies on Friday, Sept 6
The Advertising Club Emvies awards ceremony will be held on Friday, September 6 in Mumbai
http://www.mxmindia.com/?p=53659

Mobile device usage rises 173%: IAMAI
Online user visits sees mobile devices rise 173% y-o-y, as per IAMAI-IMRB's Internet Economy Watch for July 2013
http://www.mxmindia.com/?p=53612

TV volumes grow 16%, print up 13%
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

moneycontrol.com re-launches property section
The business and financial portal is relaunching its property section with an online property expo
http://www.mxmindia.com/?p=53666

Stories on 3rd Sep '13

Future-ready Alliance
Armed with an ISO certification, Rajesh Kaul celebrates The One Alliance’s 11th anniv and is bullish about the future
http://www.mxmindia.com/?p=53624

Publicis launches 360-deg campaign for Park Avenue beer shampoo
J K Helene Curtis Ltd's TVC and 360-degree marketing campaign will focus on the core proposition of a male-specific shampoo through a beer ingredient that men identify with
http://www.mxmindia.com/?p=53620

Neo's Prasana Krishnan joins Sony Six as Business Head
The former COO of Neo Sports joins Sony Six as Business Head
http://www.mxmindia.com/?p=53632

'Find what you seek' with Ogilvy's Incredible India campaign
The Ministry of Tourism, Government of India, asked its agency Ogilvy & Mather to take the 'Incredible India' brand forward leading to 17 executions of the creative idea - Find what you seek
http://www.mxmindia.com/?p=53596

Devraj Basu to head Law & Kenneth's Kolkata ops
Mr Basu joins L&K as Senior VP & GM- Kolkata Operations
http://www.mxmindia.com/?p=53597

Sonali Dhawan to take over as marketing director at P&G India
The former marketing director for P&G's pet care biz for Asia and ANZ takes over from Kainaz Gazder who is relocating to P&G China to head the baby-care business in Taiwan and Hong Kong
http://www.mxmindia.com/?p=53603

Ranjona Banerji: Juvenile hysteria on News TV
Ranjona Banerji recalls the 1976 film Network and wants to shout out: "I’m as mad as hell and I can’t take this any more"

http://www.mxmindia.com/?p=53629

Stories on 2nd Sep '13

What Goafest must learn from Kyoorius Designyatra
There was hardly anyone in the corridors or at the bar when the Designyatra sessions were on. Comments on what the Goafest organisers must do to improve
 http://www.mxmindia.com/?p=53556

TDSAT stays ad cap on broadcasters till November 11
The TDSAT has stayed the implementation of the ad cap regulation, which will make it compulsory for broadcasters to limit total advertising in a clock hour to 12 minutes, till the next date of hearing on November 11, 2013
http://www.mxmindia.com/?p=53540

India TV announces Salaam India awards
India TV has announced Officer's Choice Salaam India Awards to recognize exemplary acts of bravery and valour
 http://www.mxmindia.com/?p=53552

Radio One takes Delhi & Mumbai international music stations online
Radio One begins 'webcast' of its existing international radio stations on the internet
http://www.mxmindia.com/?p=53532

Time Out turns 9 with national edition
For its 9th anniversary, the fortnightly, three-city publication Time Out turned into a features-led national monthly’s format
http://www.mxmindia.com/?p=53533

Amith Prabhu: Bring back the Credible into Incredible India!
India needs to run a campaign that can bring back people's belief in governance, writes Amith Prabhu
http://www.mxmindia.com/?p=53544

Reviewing the Reviews: Serious critics give 'Satyagraha' 1-2.5 stars, rah-rahs upto 4.5
Audiences confused again by the mixed ratings of the Prakash Jha film will either check out the film themselves on opening weekend or wait till it's shown on TV
http://www.mxmindia.com/?p=53539

Nominations open for Yahoo! award for use of internet for charity and community engagement
In its second year, the award is conducted in partnership between Yahoo! and Public Affairs Asia
 http://www.mxmindia.com/?p=53534