Stories on 31st Dec '13

The Mediaah! Dubious Achievement Awards 2013

The MxMIndia yearend special 'awards' for work done in the year that few others could manage to do

 http://www.mxmindia.com/2013/12/the-mediaah-dubious-achievement-awards-2013/

 

The 13 Most Read Stories on MxMIndia  in 2013

Presenting the thirteen most accessed stories in the year 2013 on MxMIndia. There were some 2012 reports that also got accessed majorly through the year as well as some sections like

 http://www.mxmindia.com/2013/12/the-13-most-read-stories-on-mxmindia-in-2013/

 

Thirteen Reasons why 2013 was a #Fail for the Indian Media

Pradyuman Maheshwari lists 13 reasons why 2013 could best be hashtagged #Fail (and also a few reasons why there is hope in 2014)

 http://www.mxmindia.com/2013/12/thirteen-reasons-why-2013-was-a-fail-for-the-indian-media/

 

Letter from MxM: Goodbye, horrible year!

A free-and-frank letter from Editor-in-Chief and CEO on how the year has been for MxMIndia. Some self-praise, but a lot of straightspeak

http://www.mxmindia.com/2013/12/letter-from-mxm-goodbye-horrible-year/

 

And finally: 13Ways to Beat the New Year Eve's Hangover!

Thirteen ways you can beat the hangover after a busy, spirited new year's eve

 http://www.mxmindia.com/2013/12/and-finally-13-ways-to-beat-the-new-year-eves-hangover/

Stories on 30th Dec '13

The Year in News Media
The internet has busted everyone and there is no protection for journalists any more, as public pressure makes cover-ups difficult, writes Ranjona Banerji.
http://www.mxmindia.com/2013/12/the-year-in-news-media/


Maxus wins Kotak Mahindra business
The mandate came in to Maxus after a multi-agency pitch
http://www.mxmindia.com/2013/12/maxus-wins-kotak-mahindra-business/

Rishikar Krishna steps into Radio Mirchi as Marketing Head, Mirchi Properties
Mr Krishna will be responsible for conceptualizing, designing and marketing various intellectual properties of Radio Mirchi
http://www.mxmindia.com/2013/12/rishikar-krishna-steps-into-radio-mirchi-as-marketing-head-mirchi-properties/

What an Idea, Sirji! Cellco revives 2009 ad, after AAP 'referendum'
Lowe Lintas created a 25-second re-edited version of the original 45-second spot which was aired on news channels for five days
http://www.mxmindia.com/2013/12/what-an-idea-sirji-cellco-revives-2009-ad-after-aap-referendum/

Amith Prabhu: 13 PR savvy Indian events and people of 2013
Amith Prabhu lists 13 people and events (and hence public relations milestones) that shaped conversations in India in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-indian-events-and-people-of-2013/

Reliance Retail to turn hypermarkets into wholesale stores, to court kirana shops
The move is yet another sign of modern retail’s inability to effectively take on neighbourhood stores in India
http://www.mxmindia.com/2013/12/reliance-retail-to-turn-hypermarkets-into-wholesale-stores-to-court-kirana-shops/

As Sholay releases in 3D, Jai-Veeru come alive on games
Get set for action with Jai and Veeru in free-to-play 'Sholay: Bullets of Justice' game

http://www.mxmindia.com/2013/12/as-sholay-releases-in-3d-jai-veeru-come-alive-on-games/

Stories on 27th Dec '13

Top 5 Gamechangers on Hindi GECs in 2013
Shailesh Kapoor on the gamechangers that stood out on the content side in Hindi general entertainment channels this year
http://www.mxmindia.com/2013/12/top-5-gamechangers-on-hindi-gecs-in-2013/


Fewer scam ads this year: the Ford-Tata Chem effect or agencies moving away from Abby?
The JWT-Ford and Leo Burnett-Tata Chemicals episodes or the indecision on participating in the Creative Abby may have caused a reduction in release of 'scam ads' so far
http://www.mxmindia.com/2013/12/fewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abbyfewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abby/

Santa Shoppers: Some retailers post higher sales than Diwali!
After subdued sales over the last two months, buyers turn Santa for beleaguered retailers during Christmas 2013
http://www.mxmindia.com/2013/12/santa-shoppers-some-retailers-post-higher-sales-than-diwali/

22feet in talks with Omnicom Group for an acquisition deal
With a roster that includes Fastrack, Axe and Red Bull, 22feet has been a target for acquisition for a while now
http://www.mxmindia.com/2013/12/22feet-in-talks-with-omnicom-group-for-an-acquisition-deal/

Stories on 26th Dec '13

2013: Year of Shame (Part 2)
Presenting the second of our two-part review of the year that's coming to an end in a few days
http://www.mxmindia.com/2013/12/2013-year-of-shame-part-2/

The Great CEO Churn: 16 CEOs from FMCG, auto & telcos switched jobs in 2013!
Volatile market conditions, demanding stakeholders and in some cases, poor performance, force CEO churn in consumer-facing companies
http://www.mxmindia.com/2013/12/the-great-ceo-churn-16-ceos-from-fmcg-auto-telcos-switched-jobs-in-2013/

Return of dotcom boom, small e-com cos spend big on TV advtg
It's not just big brands which have been spending money on television, small online retailers are spending humongous marketing dollars on extremely expensive TV advertising
http://www.mxmindia.com/2013/12/return-of-dotcom-boom-small-e-com-cos-spend-big-on-tv-advtg/

Life OK bags telecast and title rights for Screen awards
Star India's just-turned-two second GEC "takes a big leap" with the association with the 20th edition of the Screen Awards
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

Flipkart gets Elephant Design to create identity for 'flippd'
Flipkart India retained the Pune-based strategic design firm to design it's private label fashion brand 'flippd'
http://www.mxmindia.com/2013/12/life-ok-bags-telecast-and-title-rights-for-screen-awards/

MasterChef 2 winner is new FoodFood host
Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

http://www.mxmindia.com/2013/12/masterchef-2-winner-is-new-foodfood-host/

Stories on 24th Dec '13

Dear Santa. Please make these wishes for the Indian media come true...
This X'mas, we present 13 wishes which if granted could make our world of media a better place to be in
http://www.mxmindia.com/2013/12/dear-santa-please-make-these-wishes-for-the-indian-media-come-true/

IPG Mediabrands' Lodestar UM bags Samsung biz
Lodestar UM wins Samsung business from Starcom Mediavest
http://www.mxmindia.com/2013/12/ipg-mediabrands-lodestar-um-bags-samsung-biz/

Boxing champ Mary Kom is Vodafone's global brand ambassador
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone
http://www.mxmindia.com/2013/12/boxing-champ-mary-kom-is-vodafones-global-brand-ambassador/

Ranjona Banerji: Patriotism rules in US media in Khobragade case
One can't really expect cynicism against their own government from the American media which made "embedded journalism" into an accepted form of the profession, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-patriotism-rules-in-us-media-in-khobragade-case/

Merry X'mas. No edition days on Dec 25 and Jan 1
There will be no update tomorrow (December 25) on account of Christmas. See you Thursday

http://www.mxmindia.com/2013/12/merry-xmas-no-edition-days-on-dec-25-and-jan-1/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/

Stories on 19th Dec '13

Impact of tech & techcos on consumer & advertiser behaviour: GroupM report
Extracts from GroupM's observationson how technology and technology companies will impact our business
http://www.mxmindia.com/2013/12/impact-of-tech-techcos-on-consumer-advertiser-behaviour-groupm-report/

In Week 50, Colors is No 2 Hindi GEC
While Star Plus continues to be numero uno, Colors gets ahead of Zee for the #2 slot in Week 50 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-50-colors-is-no-2-hindi-gec/

LiveTweets of Maurice Levy presser from 3.50pm @mxmindia
MxMIndia will bring you livetweets of the all-important Maurice Levy press conference from 3.50pm (1550 HRS India)
http://www.mxmindia.com/2013/12/livetweets-of-maurice-levy-presser-from-3-50pm-mxmindia/

IBS continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013
The Yahoo Big Idea Chair 2013 awards saw 137 brands represented through 426 entries from 61 agencies
http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Is it Goodbye Abby given internal & international awards?
With agencies going in for their internal awards, that's the question many seem to be asking in adland

http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Stories on 18th Dec '13

Life OK will be #1 Hindi GEC in 18 months: Ajit Thakur
Upclose with the General Manager and Business Head of Star India’s second Hindi GEC which celebrates two years today
http://www.mxmindia.com/2013/12/life-ok-will-be-1-hindi-gec-in-18-months-ajit-thakur/

IPG Mediabrands' Initiative bags Reckitt Benckiser mandate in India
Initiative takes over from ZenithOptimedia as Reckitt Benckiser's media planning and buying partner
http://www.mxmindia.com/2013/12/ipg-mediabrands-initiative-bags-reckitt-benckiser-mandate-in-india/

Fogg clouds Axe effect, is new numero uno deo
Vini Cosmetics' Fogg deodorant topples Hindustan Lever's Axe to assume No 1 spot
http://www.mxmindia.com/2013/12/fogg-clouds-axe-effect-is-new-numero-uno-deo/

Envies 2013 | Industry's Envy. Ogilvy's Pride
And how the industry got together to salute the best from the best
http://www.mxmindia.com/2013/12/envies-2013-industrys-envy-ogilvys-pride/

And the Envies winners were...
Take a look at the winning Envies 2013 ads
http://www.mxmindia.com/2013/12/and-the-envies-winners-were/

Doordarshan-UNICEF celebrate 10 years of Navjyoti Awards
A joint venture of UNICEF and Doordashan Mumbai Kendra, the Navjyoti Awards aims to recognize initiatives taken by girls despite adverse circumstances
http://www.mxmindia.com/2013/12/doordarshan-unicef-celebrate-10-years-of-navjyoti-awards/

Dainik Bhaskar returns with second edition of 'Brain Hunt'
The Dainik Bhaskar group has launched the nationwide Brain Hunt 2 challenge to stimulate and encourage the imagination of young minds
http://www.mxmindia.com/2013/12/dainik-bhaskar-returns-with-second-edition-of-brain-hunt/

My FM announces Season II of Jiyo Dil Se Awards
There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development

http://www.mxmindia.com/2013/12/my-fm-announces-season-ii-of-jiyo-dil-se-awards/

Stories on 17th Dec '13

Ogilvy's most envied: The Google Ad
Upclose with Sukesh Nayak, Group Creative Director and the writer of the Google ad that has been receiving rave reviews since it was released last month
http://www.mxmindia.com/2013/12/ogilvys-most-envied-the-google-ad/

Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB
Advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around INR 230 Crores
http://www.mxmindia.com/2013/12/mobile-adspends-grow-10-of-total-online-spends-in-2013-iamai-imrb/

Aegis Media launches rural marketing cell
Carat Fresh Rural, Aegis' rural marketing specialist for the Indian market has Bayer Crop Science, Godrej Consumer Products, Pidilite, Mahindra & Mahindra and Sony Max among its clients
http://www.mxmindia.com/2013/12/aegis-media-launches-rural-marketing-cell/

GroupM elevates Gaurav Hirey to Chief Talent Officer, South Asia
As Chief Talent Officer, Gaurav Hirey will be responsible for driving the agenda on people, culture and values at GroupM which will include employee acquisition, training, development, retention and growth for India, Pakistan, Bangladesh and Sri Lanka
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Femina forays into B2B segment with Femina Salon & Spa
The magazine will have 10 issues a year and target beauty professionals across the country
http://www.mxmindia.com/2013/12/groupm-elevates-gaurav-hirey-to-chief-talent-officer-south-asia/

Indonesian copywriter collapses at work, dies. Overwork alleged
A young copywriter dies after 30 hours of work and an overdose of an energy drink
http://www.mxmindia.com/2013/12/indonesian-copywriter-collapses-at-work-dies-overwork-alleged/

Ranjona Banerji: Cagey media and the curious case of the Aston Martin accident
Television, which makes epics out of gossip, just about blanked the story out. There are allegations that some newspapers have taken critical stories off their websites, notes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-cagey-media-and-the-curious-case-of-the-aston-martin-accident/

Stories on 16th Dec '13

A Moment of Silence
Spare a thought for all those who have suffered sexual assaults - in the last year and before. Let us resolve to fight the ills of society
http://www.mxmindia.com/2013/12/a-moment-of-silence/

India TV refreshes look. New studio, mike ids greet viewers
The US-based Renderon Broadcast Design has rendered the new look with a special twin-level set with special attention on lighting and an all-new mike ID too. The logo has been designed by DY Works
http://www.mxmindia.com/2013/12/india-tv-refreshes-look-new-studio-mike-ids-greet-viewers/

Nitin Kukreja: Role of broadcast in growing sports in India
Excerpts from the keynote address by Nitin Kukreja, President - Sports, STAR India at the India Pro Leagues Forum 2013
http://www.mxmindia.com/2013/12/nitin-kukreja-role-of-broadcast-in-growing-sports-in-india/

NDTV turns 25 at Rashtrapati Bhavan, recognises 25 legends
The news network acknowledges the contribution of 25 Indian legends at an event
http://www.mxmindia.com/2013/12/ndtv-turns-25-at-rashtrapati-bhavan-recognises-25-legends/

Amith Prabhu: Reminiscences of the Global PR summit
Key takeaways from Global PR Summit organized by the Holmes Report in Miami last month from Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-reminiscences-of-the-global-pr-summit/

RAPP India appoints Kapil Bhatia as AVP
RAPP India has roped in Kapil Bhatia as Associate Vice President for the agency’s growing clientele in Mumbai.

http://www.mxmindia.com/2013/12/rapp-india-appoints-kapil-bhatia-as-avp/

Stories on 13th Dec '13

Down with Meenakshi Lekhi!
The BJP rep's accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/down-with-meenakshi-lekhi/

Can Gopal Vittal be the CEO Bharti has been looking for?
Gopal Vittal 45, formerly of HUL, appointed by Sunil Mittal in March 2013, may be the CEO Bharti has been looking for - a leader who trims a bloated management structure but is also able to take big and successful bets on telecom's future
http://www.mxmindia.com/2013/12/can-gopal-vittal-be-the-ceo-bharti-has-been-looking-for/

India TV gets sent for polls, refreshes new top deck for newsroom
After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat - Rajat Sharma Ke Saath'
http://www.mxmindia.com/2013/12/india-tv-gets-sent-for-polls-refreshes-new-top-deck-for-newsroom/

Vital Stats: Status of Permitted Private Satellite TV Channels in India as on Dec 2
Status of Permitted Private Satellite TV Channels in India as on December 2, 2013 as per the Ministry of Information and Broadcasting, Government of India
http://www.mxmindia.com/2013/12/vital-stats-status-of-permitted-private-satellite-tv-channels-in-india-as-on-dec-2/

TRAI express concern over 'tardy' digitization in Chennai
The TRAI has asked broadcasters, MSOs and LCOs to to take immediate action or face consequences

http://www.mxmindia.com/2013/12/trai-express-concern-over-tardy-digitization-in-chennai/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/

Stories on 5th Dec '13

How India can see more gender sensitive ads
Recommendations from a UNFPA-Population report analyzing ASCI's decisions on indecent representationof women in advertising
http://www.mxmindia.com/2013/12/how-india-can-see-more-gender-sensitive-ads/

Re-run Hindi GEC genre could see some action as Colors tests signals for Rishtey & Pratik Seal moves to Star Utsav
The re-run Hindi GEC genre could come alive with Rishtey from Viacom 18's Colors bouquet being tested and Pratik Seal moving to Star Utsav as business head
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Bloomberg TV India asks viewers to upgrade in new brand campaign
A Triton-created brand campaign by Bloomberg TV India asks viewers to upgrade to the channel
http://www.mxmindia.com/2013/12/re-run-hindi-gec-genre-could-see-some-action-as-colors-tests-signals-for-rishtey-pratik-seal-moves-to-star-utsav/

Former Hindu CEO Arun Anant moves to Hindustan Times
In less than two months of the controversial coup that saw editor Siddharth Varadarajan and his exit, CEO Arun Anant’s next port of call has been announced
http://www.mxmindia.com/2013/12/former-hindu-ceo-arun-anant-moves-to-hindustan-times/

Mumbai to get new Urdu daily 'Avadhnama' from Jan 9
Senior media professional Yunus Siddiqui, formerly with the Mid-Day group which included the Urdu daily Inquilab, is Director (Editorial & Printer-Publisher) of the newspaper
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

South African Tourism appoints MudraMax to get people flying
DDB MudraMax bags the next OOH Campaign from South African Tourism
http://www.mxmindia.com/2013/12/mumbai-to-get-new-urdu-daily-avadhnama-from-jan-9/

Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/

Stories on 3rd Dec '13

Kyoorius about Digital & D&AD
Upclose with Laura Jordan Bambach and Tim Lindsay who were in for Kyoorius FYIdays and to evangelise the D&AD awards
http://www.mxmindia.com/2013/12/kyoorius-about-digital-dad/

MK Anand quits Disney UTV, replacement to be announced soon
M K Anand, Managing Director, Media Networks at Disney UTV has resigned. His last day at work is December 31. A restructuring of the entertainment major’s broadcast business is on and a replacement will be announced in a couple of days
http://www.mxmindia.com/2013/12/mk-anand-quits-disney-utv-replacement-to-be-announced-soon/

MS Dhoni set to make Rs 25 crore from bat sponsorship deal
Indian cricket captain MS Dhoni is poised to run up a hefty score with his new bat sponsorship deals
http://www.mxmindia.com/2013/12/ms-dhoni-set-to-make-rs-25-crore-from-bat-sponsorship-deal/

Not a good idea. Yahoo's Nitin Mathur on Big Idea Chair Awards India 2013 jury
Yahoo's Big Idea Chair Awards India 2013 has marketing boss Nitin Mathur on the jury panel. We think it's a cause of concern given doubts being raised on a possible conflict for the coveted awards
http://www.mxmindia.com/2013/12/not-a-good-idea-yahoos-nitin-mathur-on-big-idea-chair-awards-india-2013-jury/

Ranjona Banerji: When journalists turn media barons
Caravan magazine's long and detailed story into the running of Network18 talks of how founder Raghav Bahl has tilted to the political right, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-when-journalists-turn-media-barons/

Blackberry's Fall/Winter collection goes aggressive on OOH
Blackberry's Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru
http://www.mxmindia.com/2013/12/blackberrys-fallwinter-collection-goes-aggressive-on-ooh/

Stories on 2nd Dec '13

Mediametrie... who, why, how?
Low-cost watermarking technology won BARC's TV audience measuring contract for Mediametrie, the joint industry body in France
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Only 50% of companies have a committee to address sexual harassment: Social Access study
The findings of the survey were revealed as part of the workshop 'Men are from Venus, Women are from Mars' hosted by Population First on Saturday, November 30
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Cheil appoints Atishi Pradhan as CSO
Cheil Worldwide has announced the appointment of Atishi Pradhan as Chief Strategy Officer
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Asha Gupta to head Tupperware APAC
One more Indian CEO makes it big in the international arena as Asha Gupta, presently MD, Tupperware India and Area VP, Tupperware Brands - APAC has been appointed as Group President, Asia Pacific with effect from Jan 1, 2014
http://www.mxmindia.com/2013/12/asha-gupta-to-head-tupperware-apac/

Facebook posts get Suhel Seth to give up Rai doctorate
After a  Facebook post by publisher and activist Maheshwer Peri and some outrage on the social network platform, man-of-many-parts Suhel Seth announces he will return the Rai University doctorate that he was awarded last week
http://www.mxmindia.com/2013/12/facebook-posts-get-suhel-seth-to-give-up-rai-doctorate/

Amith Prabhu: Did you do things differently to be a better PR professional this year?
It's time to take off to introspect on how we add value to the profession this past year and how we can make things better in the coming year, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-did-you-do-things-differently-to-be-a-better-pr-professional-this-year/

Reviewing the Reviews: Critics say Bullett Raja lacks the plot
Most critics derided the lack of a plot and proper characterization in Bullett Raja giving it a 2 or 2.5 stars and one with just half a star, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-critics-say-bullett-raja-lacks-the-plot/

MTV concludes multi-city music talent hunt
Five bands selected as the best in rock, sufi, folk and pop were selected at a gig in Mumbai
http://www.mxmindia.com/2013/12/mtv-concludes-multi-city-music-talent-hunt/