We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/
Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/
Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/
Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/
Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/
SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/
AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/
92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/
Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/
Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/
Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/
Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/
SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/
AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/
92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week
