Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 30th Jul 14

Flipkart: Billion-dollar Baby
A $100-billion entity, Flipkart raises $1 bn in funds. Co may be valued at $7 bn. What next for the Bansals?
http://www.mxmindia.com/2014/07/flipkart-billion-dollar-baby/

Quasar wins digital mandate for Philips TV
The account will be handled by the Quasar Mumbai office
http://www.mxmindia.com/2014/07/quasar-wins-digital-mandate-for-philips-tv/

FCB Ulka conceptualises new TVC for Hero Pleasure
Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar
http://www.mxmindia.com/2014/07/fcb-ulka-conceptualises-new-tvc-for-hero-pleasure/

Make everyday a day of love, urges Bluestone through new TVC
The TVC provides a fresh take on gifting and explores new jewellery buying trends
http://www.mxmindia.com/2014/07/make-everyday-a-day-of-love-urges-bluestone-through-new-tvc/

IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami
The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm
http://www.mxmindia.com/2014/07/iaa-conversations-to-feature-sir-martin-sorrell-and-arnab-goswami/

Ranjona Banerji: Neil Harman's tale of 'unattributed' content
The story of Neil Harman, much respected tennis writer for The London Times, is a cautionary tale for all journalists, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-neil-harmans-tale-of-unattributed-content/

BARC India spruces up logo, brand identity
The BARC India team has taken inspiration from a Rubik's Cube to solve the puzzle uniquely, vibrantly and transparently
http://www.mxmindia.com/2014/07/barc-india-spruces-up-logo-brand-identity/

Dainik Bhaskar hosts Unmetro event in Bengaluru
The conference was attended by over 170 delegates comprising leading noteworthy professionals from media, marketing and advertising

http://www.mxmindia.com/2014/07/dainik-bhaskar-hosts-unmetro-event-in-bengaluru/

Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 24th Jul 14

Need to focus on Consumers
Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies
http://www.mxmindia.com/2014/07/need-to-focus-on-consumers/

Axis Bank & Lowe Lintas unveil myideaofprogress.com
The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs
http://www.mxmindia.com/2014/07/axis-bank-lowe-lintas-unveil-myideaofprogress-com/

Havas wins Digital AOR of Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch
http://www.mxmindia.com/2014/07/havas-wins-digital-aor-of-businessworld/

Mediaware unveils TV Market Rates service
Mediaware has launched its service for 100+ TV channels as part of its Brandintell Services
http://www.mxmindia.com/2014/07/mediaware-unveils-tv-market-rates-service/

With Sabbas Joseph at the helm EEMA charts out growth agenda
Setting the agenda for EEMA's growth, the members set out an aggressive plan entailing 20 task forces
http://www.mxmindia.com/2014/07/with-sabbas-joseph-at-the-helm-eema-charts-out-growth-agenda/

Google Search Trends unveils popularity of young Bollywood stars
Bollywood fans across the country have been extending their support to the stars of tomorrow
http://www.mxmindia.com/2014/07/google-search-trends-unveils-popularity-of-young-bollywood-stars/

Croma Home Stories survey unveiled
Fridge door adornment serves a vital purpose within modern families
http://www.mxmindia.com/2014/07/croma-home-stories-survey-unveiled/

Sequel to the Beer Shampoo man takes off
The communication was developed as a tool to warm up the lady to the needs of her man

http://www.mxmindia.com/2014/07/sequel-to-the-beer-shampoo-man-takes-off/

Stories on 23rd Jul 14

Germany on the field, Twitter off it!
While many brands cashed in on the #WorldCup2014 wave, Twitter was the biggest gainer
http://www.mxmindia.com/2014/07/germany-on-the-field-twitter-off-it/

Now, more focus on Reader's in Digest
The Reader's Digest magazine has refreshed its masthead with greater emphasis on 'Reader's'
http://www.mxmindia.com/2014/07/now-more-focus-on-readers-in-digest/

TAM to provide measurement updates through new mobile app
The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers
http://www.mxmindia.com/2014/07/tam-to-provide-measurement-updates-through-new-mobile-app/

Anthony BM conferred the Order of the British Empire (OBE) honour
Veteran PR legend received his honour from His Royal Highness Prince Charlesfor furthering business interest of UK to India
http://www.mxmindia.com/2014/07/anthony-bm-conferred-the-order-of-the-british-empire-obe-honour/

Veteran musicologist and critic Mohan Nadkarni passes away
Mr Nadkarni, one of India’s most well known Hindustani musicologists and perhaps the most published author on the subject, was the music critic of The Times of India for over 50 years, having reviewed thousands of concerts between 1948 and 2000
http://www.mxmindia.com/2014/07/veteran-musicologist-and-critic-mohan-nadkarni-passes-away/

Times Group extends support to youth for Spikes Asia
Times Group will sponsor the winning teams with an all expense paid trip to Singapore
http://www.mxmindia.com/2014/07/times-group-extends-support-to-youth-for-spikes-asia/

'Feels that good', asserts Polo in new TVC
The idea for the new TVC was born out of drawing parallels to the few moments in life that feel good. Thus was born the campaign thought of "Feels that good"

http://www.mxmindia.com/2014/07/feels-that-good-asserts-polo-in-new-tvc/

Stories on 22nd Jul 14

Key Trends in Mobile Advertising
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/

Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/

Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/

L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/

Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/

Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/

Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/

DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office

http://www.mxmindia.com/2014/07/ddb-mudra-group-launches-bernbach-fridays/

Stories on 21th Jul 14

Digital catches the Bollywood bug
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors
http://www.mxmindia.com/2014/07/digital-catches-the-bollywood-bug/

Viber unveils first ever ad campaign
Viber is being used heavily in both the metropolitans as well as the emerging cities
http://www.mxmindia.com/2014/07/viber-unveils-first-ever-ad-campaign/

ISL gets its title sponsor in Hero MotoCorp
With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'
http://www.mxmindia.com/2014/07/isl-gets-its-title-sponsor-in-hero-motocorp/

Phase 2 of 'Honda is Honda' takes flight
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema
http://www.mxmindia.com/2014/07/phase-2-of-honda-is-honda-takes-flight/

Amith Prabhu: The vicious PR cycle of education, jobs and cycles
There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

http://www.mxmindia.com/2014/07/amith-prabhu-the-vicious-pr-cycle-of-education-jobs-and-cycles/

Stories on 18th Jul 14

92.7 will be a 100-plus radio networks soon: Tarun Katial
Buoyed by the success of some key stations going retro, Reliance Broadcast has Big plans for 92.7 FM
http://www.mxmindia.com/2014/07/92-7-will-be-a-100-plus-radio-networks-soon-tarun-katial/

Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar
When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups
http://www.mxmindia.com/2014/07/shailesh-kapoor-yoyo-honey-singh-tvs-latest-superstar/

Ranjona Banerji: Foreign policy dictated by news anchors?
Bashing Ved Prakash Vaidik and then bashing anyone who has ever attended a seminar on India-Pakistan matters was taking a very serious matter into the realm of the ridiculous
http://www.mxmindia.com/2014/07/ranjona-banerji-foreign-policy-dictated-by-news-anchors/

PUMA announces partnership with Bengaluru FC in India
PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club's junior squads well
http://www.mxmindia.com/2014/07/puma-announces-partnership-with-bengaluru-fc-in-india/

Soho Square unveils new campaign for Himalaya
The new TVC captures a woman's multiple attempts at addressing hair fall
http://www.mxmindia.com/2014/07/soho-square-unveils-new-campaign-for-himalaya/

D&AD opens call for entries for Annual Professional Awards
D&AD introduces 16 new sub-categories for 2015 edition of world-famous Awards

http://www.mxmindia.com/2014/07/dad-opens-call-for-entries-for-annual-professional-awards/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 14th Jul 14

11 Learnings from the World Cup
Senior marketer and corporate analyst Sanjeev Kotnala lists the 11 takeaways from the FIFA extravaganza that ended this morning
http://www.mxmindia.com/2014/07/11-learnings-from-the-world-cup/

AAAI to felicitate Ramesh Narayan with Lifetime Achievement Award
The Advertising Agencies Association of India will felicitate veteran adman Ramesh Narayan with the Lifetime Achievement Award on July 24 in Mumbai
http://www.mxmindia.com/2014/07/aaai-to-felicitate-ramesh-narayan-with-lifetime-achievement-award/

Digital the way forward for Realtors, urge experts
IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster
http://www.mxmindia.com/2014/07/digital-the-way-forward-for-realtors-urge-experts/

'Har Baar More' says Tata Docomo's new campaign
From extra validity to more data and talk time, the campaign offers something attractive for its customers
http://www.mxmindia.com/2014/07/har-baar-more-says-tata-docomos-new-campaign/

Thoughtshop unveils campaign for Quick Heal
With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free
http://www.mxmindia.com/2014/07/thoughtshop-unveils-campaign-for-quick-heal/

Yellow Retail unveils Digiflip Pro for Flipkart
Dutch agency's design on Flipkart’s Private Label wins rave reviews
http://www.mxmindia.com/2014/07/yellow-retail-unveils-digiflip-pro-for-flipkart/

Amith Prabhu: Praxis 2014 is slicker, smarter and super
This year's Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3
http://www.mxmindia.com/2014/07/amith-prabhu-praxis-2014-is-slicker-smarter-and-super/

Reviewing the Reviews: Humpty Sharma Ki Dulhania succeeds as teen date movie
Varun Dhawan and Alia Bhatt crisped up a rather soggy plot, notes Deepa Gahlot

http://www.mxmindia.com/2014/07/reviewing-the-reviews-humpty-sharma-ki-dulhania-succeeds-as-teen-date-movie/

Stories on 11th Jul 14

Understanding the Tax proposals in the Budget. Expert view by Ernst & Young
The devil, as they say, is in the details. We don't have the fine print yet but here's a Tax Alert for the M&E sector from leading consulting firm Ernst & Young (now referred to as EY)
http://www.mxmindia.com/2014/07/understanding-the-tax-proposals-in-the-budget-expert-view-by-ernst-young/

Industry captains on the Budget [updated, with more reax]
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Service tax on ads in digital media, print spared [updated]
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Ranjona Banerji: Boring & Silly Budget coverage
There is once again a need for the media to examine this manufactured hysteria about the annual budget of the Central government, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-boring-silly-budget-coverage/

Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye
Three years and more than 600 episodes later, Ekta Kapoor's Bade Achhe Lagte Hain bid goodbye to its audiences

http://www.mxmindia.com/2014/07/shailesh-kapoor-goodbye-bade-achhe-lagte-thhe/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%e2%80%a6-atul-phadnis%e2%80%99-what%e2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

Stories on 8th Jul 14

BudgetSpeak #12: Anirudh Dhoot: Need for incentives for set top boxes
The industry would need proper incentives to boost set top boxes manufacturing in the country, writes Anirudh Dhoot, Director, Videocon and President, Consumer Electronics and Appliances Manufacturers Association (CEAMA)
http://www.mxmindia.com/2014/07/budgetspeak-12-anirudh-dhoot-need-for-incentives-for-set-top-boxes/

Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?
Oh, yes, it will. Just as an NDTV will minus Dr Prannoy Roy and Barkha Dutt. Though not necessarily so for Times Now sans Arnab Goswami
http://www.mxmindia.com/2014/07/mediaah-will-cnn-ibn-survive-without-rajdeep-sardesai/

Ranjona Banerji: CNN-IBN is feeling the pinch post Rajdeep Sardesai
In his farewell letter, Rajdeep Sardesai hoped the new management would put journalism first. Those old enough may want to remember the Reliance experiment with the Observer. Those young enough can believe what they want, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-cnn-ibn-is-feeling-the-pinch-post-rajdeep-sardesai/

Reliance Industries completes acquisition of Network18
HDFC chairman Deepak S Parekh and McKinsey senior adviser Adil Zainulbhai inducted as Independent Directors while Raghav Bahl will be on the Board as a Non-executive Director
http://www.mxmindia.com/2014/07/reliance-industries-completes-acquisition-of-network18/

Roche Diagnostics hands over media mandate to MediaCom
MediaCom will handle all traditional and digital media for the company and their flagship brand Accu-Chek
http://www.mxmindia.com/2014/07/roche-diagnostics-hands-over-media-mandate-to-mediacom/

Arjun Kapoor to endorse Male Grooming range for Philips
Arjun will play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/07/arjun-kapoor-to-endorse-male-grooming-range-for-philips/

Aidem bags ad sales mandate of AM Television
Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million
http://www.mxmindia.com/2014/07/aidem-bags-ad-sales-mandate-of-am-television/

Air Wick unveils TVC to announce new product launch
The new TVC presents a perfect blend of romance and freshness
http://www.mxmindia.com/2014/07/air-wick-unveils-tvc-to-announce-new-product-launch/

Asian Granito makes India debut with nationwide ad campaign
New TVC campaign to be launched in FM Channels and 606 movie halls across India in 5 languages

http://www.mxmindia.com/2014/07/asian-granito-makes-india-debut-with-nationwide-ad-campaign/

Stories on 7th Jul 14

BudgetSpeak #11: Anita Nayyar: Budget 2014-15: A Roadmap to the Future
India has a great future and this Budget should attempt to clear bottlenecks and layout the roadmap to unlock potential, writes Anita Nayyar, CEO, Havas Media Group, India & South Asia
http://www.mxmindia.com/2014/07/budgetspeak-11-anita-nayyar-budget-2014-15-a-roadmap-to-the-future/

Ashish Bhasin is best Media CEO - India at 2014 Business Excellence Awards
The awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry
http://www.mxmindia.com/2014/07/ashish-bhasin-is-best-media-ceo-india-at-2014-business-excellence-awards/

Rebranded Eikona to offer solutions for Earned Media management
Holistic science of Earned Media Planning, Audit, Advisory & Brand Reputation Management to be the focus areas
http://www.mxmindia.com/2014/07/rebranded-eikona-to-offer-solutions-for-earned-media-management/

Amith Prabhu: The great PR place to work
Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-the-great-pr-place-to-work/

Tata Sky unveils plans for 4K STB
4K at 8.3 Megapixels has approximately four times the pixilation as 2K - the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers
http://www.mxmindia.com/2014/07/tata-sky-unveils-plans-for-4k-stb/

Reviewing the Reviews: Mostly 2.5 to three stars for Bobby Jasoos
Every critic gushed over Vidya Balan, not so much over 'Bobby Jasoos', notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-mostly-2-5-to-three-stars-for-bobby-jasoos/

Stories on 4th Jul 14

Just a week for Budget Day
Replaying the MxMIndia series powered by Bloomberg TV India where industry captains highlight their Budget Expectations
http://www.mxmindia.com/2014/07/just-a-week-for-budget-day/

BudgetSpeak #10: Suresh Balakrishna: Govt will have to take tough measures
There will be some steps taken in the next two Budgets to bring the economic growth on track, writes Suresh Balakrishna, CEO, BPN India
http://www.mxmindia.com/2014/07/budgetspeak-10-suresh-balakrishna-govt-will-have-to-take-tough-measures/

Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence
Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/07/shailesh-kapoor-ooh-media-television-marketings-favourite-indulgence/

Ranjona Banerji: No commentators beyond cricket in our country
Getting commentators becomes extremely difficult when our expertise at the international level is so limited in possibly everything, writes Ranjona Banerji. Read more
http://www.mxmindia.com/2014/07/ranjona-banerji-no-commentators-beyond-cricket-in-our-country/

Godrej rolls out innovation-led contest with Talenthouse
Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation. Read more
http://www.mxmindia.com/2014/07/godrej-rolls-out-innovation-led-contest-with-talenthouse/

It's official. Sunil Lulla to join Grey as CMD
Senior mediaperson Sunil Lulla will join leading advertising agency network Grey Group India as Chairman & Managing Director for Grey Group India. Read more
http://www.mxmindia.com/2014/07/its-official-sunil-lulla-to-join-grey-as-cmd/

Getit opts for Maxus
The account will be managed by the Maxus New Delhi team. Read more
http://www.mxmindia.com/2014/07/getit-opts-for-maxus/

Himalaya unveils first TVC for men's facewash
The TVC tells the story of the importance of grooming in making a good impression

http://www.mxmindia.com/2014/07/himalaya-unveils-first-tvc-for-mens-facewash/

Stories on 3rd Jul 14

M&E firms more confident in economy than ever before: EY report
... and India has emerged in Top 5 destinations for M&E cos to diversify
http://www.mxmindia.com/2014/07/reliance-group-prime-focus-announce-formation-of-new-entity/

BudgetSpeak #9: Amar Babu: Need to rectify inverted tax structure
The Budget should address the issues curtailing investment sentiment and bring renewed optimism for sustained economic growth, writesAmar Babu, MD, Lenovo India and President of MAIT
http://www.mxmindia.com/2014/07/budgetspeak-9-amar-babu-need-to-rectify-inverted-tax-structure/

Reliance Group, Prime Focus announce formation of new entity
The combination of RMW - PFL and Academy Award winning Double Negative, led by Matt Holben and Alex Hope, creates the world's largest and the most integrated media services group.
http://www.mxmindia.com/2014/07/reliance-group-prime-focus-announce-formation-of-new-entity/

Thoughtshop bags creative mandate of Quick Heal
The agency will manage the campaigns across TV, Print, Radio and Digital. Read more
http://www.mxmindia.com/2014/07/thoughtshop-bags-creative-mandate-of-quick-heal/

Linen recreates classic lost & found love story as Oppo enters India
Linen creates the three minute Bollywood short film starring Hrithik Roshan and Sonam Kapoor.
http://www.mxmindia.com/2014/07/linen-recreates-classic-lost-found-love-story-as-oppo-enters-india/

Radio City Freedom celebrates year 2 of existence
The 'Indie Concert' will witness more than 10 indie artists & bands coming together for unplugged performances of their original compositions.
http://www.mxmindia.com/2014/07/radio-city-freedom-celebrates-year-2-of-existence/

MICA to host seminar on 'Building High-Performing Service Businesses' seminar
The programme will be conducted by Dr. Kallol Das, Associate Professor in the Marketing Department and Chairperson of the Research Committee at MICA
http://www.mxmindia.com/2014/07/mica-to-host-seminar-on-building-high-performing-service-businesses-seminar/

Stories on 2nd Jul 14

The new marketing hotspots
Metros, airports and entertainment centres fast becoming marketing hubs
http://www.mxmindia.com/2014/07/the-new-marketing-hotspots/

BudgetSpeak #8: Harish Shriyan: Exempt small- and medium-sized advertisers from service tax
The no service tax concession on advertising in the print media should be extended to other media as well, writes Harish Shriyan, COO, Omnicom Media Group.
http://www.mxmindia.com/2014/07/budgetspeak-8-harish-shriyan-exempt-small-and-medium-sized-advertisers-from-service-tax/

Dentsu Aegis Network Digital Council to raise digital communication standards
The Dentsu Aegis Network Digital Council believes that this is a game changing move for the digital agencies in India and will permanently change the digital landscape
http://www.mxmindia.com/2014/07/dentsu-aegis-network-digital-council-to-raise-the-digital-communication-standards/

Havas Media appoints Pranay Shah Singh to lead strategy
In his new role, Pranay will be responsible for strengthening the strategic output on key clients
http://www.mxmindia.com/2014/07/havas-media-appoints-pranay-shah-singh-to-lead-strategy/

Orion Media deploys 'DaVinci Social' platform across radio stations
Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners
http://www.mxmindia.com/2014/07/orion-media-deploys-davinci-social-platform-across-radio-stations/

British Airways appoints Carat as its media agency
BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job
http://www.mxmindia.com/2014/07/british-airways-appoints-carat-as-its-media-agency/

MSLGroup bags multiple client wins
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management
http://www.mxmindia.com/2014/07/mslgroup-bags-multiple-client-wins/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/