Wednesday 2 July 2014

Stories on 2nd Jul 14

The new marketing hotspots
Metros, airports and entertainment centres fast becoming marketing hubs
http://www.mxmindia.com/2014/07/the-new-marketing-hotspots/

BudgetSpeak #8: Harish Shriyan: Exempt small- and medium-sized advertisers from service tax
The no service tax concession on advertising in the print media should be extended to other media as well, writes Harish Shriyan, COO, Omnicom Media Group.
http://www.mxmindia.com/2014/07/budgetspeak-8-harish-shriyan-exempt-small-and-medium-sized-advertisers-from-service-tax/

Dentsu Aegis Network Digital Council to raise digital communication standards
The Dentsu Aegis Network Digital Council believes that this is a game changing move for the digital agencies in India and will permanently change the digital landscape
http://www.mxmindia.com/2014/07/dentsu-aegis-network-digital-council-to-raise-the-digital-communication-standards/

Havas Media appoints Pranay Shah Singh to lead strategy
In his new role, Pranay will be responsible for strengthening the strategic output on key clients
http://www.mxmindia.com/2014/07/havas-media-appoints-pranay-shah-singh-to-lead-strategy/

Orion Media deploys 'DaVinci Social' platform across radio stations
Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners
http://www.mxmindia.com/2014/07/orion-media-deploys-davinci-social-platform-across-radio-stations/

British Airways appoints Carat as its media agency
BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job
http://www.mxmindia.com/2014/07/british-airways-appoints-carat-as-its-media-agency/

MSLGroup bags multiple client wins
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management
http://www.mxmindia.com/2014/07/mslgroup-bags-multiple-client-wins/

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