Saturday 1 November 2014

Stories on 1st Nov 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/2014/10/this-dassera-burn-the-ravana-within/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/2014/10/industry-experts-vow-trade-at-e4m-conclave/

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/2014/10/komli-unveils-crm-remarketing-platform-revx/

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/2014/10/nickelodeon-takes-the-licensing-route-for-motu-patlu/

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah