Stories on 23rd Oct '15

Zee Anmol is the new #3 Hindi GEC as BARC goes rural
Week 41 had data for rural television audiences included for the first time in Indian television history
http://www.mxmindia.com/2015/10/zee-anmol-ranks-higher-than-zee-tv-as-barc-releases-rural-ratings/

Tatas say Hello to wooing Consumers
In a big consumer push, the Tata group is shaking up its organisational culture to woo consumers
http://www.mxmindia.com/2015/10/tatas-say-hello-to-wooing-consumers/

Siddhartha Mukherjee: Humility & Quality wins over 'Dude' Culture
Why 2015 Dassera marks a new beginning for PR industry professionals
http://www.mxmindia.com/2015/10/siddhartha-mukherjee-humility-quality-wins-over-dude-culture/

Ranjona Banerji: Did the North Indian media underplay a Hindutva activist’s death in Karnataka? (+ Winds of change @ CNN-IBN)
If they felt so strongly about this murder, as they should have, what stopped them from carrying them in their own newspapers and journals, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-did-the-north-indian-media-underplay-a-hindutva-activist%e2%80%99s-death-in-karnataka-winds-of-change-cnn-ibn/

NMDC comes on board as Principal Partner for HHWL
This year the Indian men's team along with Argentina, Great Britain, Canada, Belgium, Australia, Germany and Netherlands will vie for top honours at this global event
http://www.mxmindia.com/2015/10/nmdc-comes-on-board-as-principal-partner-for-hhwl/

Leo Burnett wins HPCL business in a multi-agency pitch
Leo Burnett was empanelled by HPCL in 2008 and since then has been their creative partner
http://www.mxmindia.com/2015/10/leo-burnett-wins-hpcl-business-in-a-multi-agency-pitch/

Marico introduces new campaign for Parachute Advansed Body Lotion
Parachute Advansed Body Lotion through its new ad campaign intends to bring back the lost spark in relationships
http://www.mxmindia.com/2015/10/marico-introduces-new-campaign-for-parachute-advansed-body-lotion/

Active8Digital flags off new entity ABCDE
Using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event
http://www.mxmindia.com/2015/10/active8digital-flags-off-new-entity-abcde/

SCoRe to host Mark Schaefer in New Delhi
Mark Schaefer is a 'Top 50 Social Media Power Influencer of the World'
http://www.mxmindia.com/2015/10/score-to-host-mark-schaefer-in-new-delhi/

MTR Foods unveils new ad campaign
The campaign draws attention to the fact that great taste in everyday food made with MTR Masalas is a mood lifter at the dining table which in turn paves way for stronger family relationships
http://www.mxmindia.com/2015/10/mtr-foods-unveils-new-ad-campaign/

Fork Media acquires equity in wi-fi ad network Spid
Aims to leverage Spid’s existing technology to offer advertisers & publishers with one of the largest audience platforms
http://www.mxmindia.com/2015/10/fork-media-acquires-equity-in-wi-fi-ad-network-spid/

CMRSL receives GCPP accreditation
CyberMedia has handled more than 200 clients across various verticals, pushing traffic of more than 350 million page-views and over 1.2 billion ad impressions per month

http://www.mxmindia.com/2015/10/cmrsl-receives-gcpp-accreditation/

Stories on 21st Oct '15

Panel-based measurement is better: LV Krishnan
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/

Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/

Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/

Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/

Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/

Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/

Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/

Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow


MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/

Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/

Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/

FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/

Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/

Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites

http://www.mxmindia.com/2015/10/appie-to-empower-retailers-fight-e-commerce-festive-sale-war/

Stories on 20th Oct '15

Print still rules for advertisers (including internet start-ups)Last week, print majors made hay with ecomm sales. ZenithOptimedia group MD Hari Krishnan on why print (still) works
http://www.mxmindia.com/2015/10/print-still-rules-for-advertisers-including-internet-start-ups/

Thinking beyond 2020: Viacom18 Group CEO Sudhanshu Vats at CII's Big Picture Summit
Text of the welcome address by Sudhanshu Vats, Viacom18 Group CEO and Chairman, CII National Committee on Media & Entertainment
http://www.mxmindia.com/2015/10/thinking-beyond-2020-viacom18-group-ceo-sudhanshu-vats-at-ciis-big-picture-summit/

M&E can be $100 bn if ground rules are changed to unblock capital: Star India COO Sanjay Gupta
Outdated policies are blocking investments, said Star India COO Sanjay Gupta asserts at CII Big Picture Summit
http://www.mxmindia.com/2015/10/me-can-be-100-bn-if-ground-rules-are-changed-to-unblock-capital-star-india-coo-sanjay-gupta/

Resultrix wins digital mandate of Air Vistara
The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics
http://www.mxmindia.com/2015/10/resultrix-wins-digital-mandate-of-air-vistara/

BankBazaar.com entrusts Enormous with creative mandate
BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards
http://www.mxmindia.com/2015/10/bankbazaar-com-entrusts-enormous-with-creative-mandate/

Olay gets Genelia to share her story in new campaign
This campaign aims to educate young women about the early signs of ageing
http://www.mxmindia.com/2015/10/olay-gets-genelia-to-share-her-story-in-new-campaign/

Orchard appoints Sharmine Panthaky as VP and Branch Head, Mumbai
She joins from Interspace Solutions where she worked as National Head – Retail and Customer Engagement
http://www.mxmindia.com/2015/10/orchard-appoints-sharmine-panthaky-as-vp-and-branch-head-mumbai/

Grey India appoints Salil Inamdar as the National Head - Digital Content and Creative
Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative

http://www.mxmindia.com/2015/10/grey-india-appoints-salil-inamdar-as-the-national-head-digital-content-and-creative/

Stories on 19th Oct '15

Biggest ever Experiential Media buy as Dentsu Aegis acquires Fountainhead
DAN acquires Fountainhead Entertainment to further bossman Ashish Bhasin's quest to be #2 agency network
http://www.mxmindia.com/2015/10/biggest-ever-experiential-media-buy-as-dentsu-aegis-acquires-fountainhead/

TranServ appoints Happy Creative its creative agency
Move aimed towards revitalizing the brand ahead of the launch of its social multipurpose wallet
http://www.mxmindia.com/2015/10/transerv-appoints-happy-creative-its-creative-agency/

Little brings Bang in the Middle on board
Bang in the Middle has been brought on board to create the entire communication campaign for the brand
http://www.mxmindia.com/2015/10/little-brings-bang-in-the-middle-on-board/

Concept PR wins multiple new biz mandates
Clients encompass genomics, sports, realty and BFSI
http://www.mxmindia.com/2015/10/concept-pr-wins-multiple-new-biz-mandates/

RAM Ratings for Week 40 Sept 27-October 3, 2015
Presenting RAM Ratings for Week 40 of 2015... that's September 27 to October 3, 2015
http://www.mxmindia.com/2015/10/ram-ratings-for-week-40-sept-27-october-3-2015/

Amith Prabhu: Public Relations learnings from the week that was
The Sudheendra Kulkarni episode and the launch of Piyush Pandey’s memoirs are events from last week that that Public Relations is about common sense, clear purpose and creating stories, comments Amith Prabhu
http://www.mxmindia.com/2015/10/amith-prabhu-public-relations-learnings-from-the-week-that-was/

Virtual Reality company "Digital Art VRe" unveiled
The new company will focus on creating immersive VR content and communication

http://www.mxmindia.com/2015/10/virtual-reality-company-digital-art-vre-unveiled/

Stories on 16th Oct '15

Can these three save the MRUC (and print)?
Key officebearers I Venkat, N P Sathyamurthy & Radhesh Uchil have a task cut out for them: Save print measurement, the sector and MRUC itself
http://www.mxmindia.com/2015/10/can-these-three-save-the-mruc-and-print/

BTL Baatein: Revant Bhate, Faaso's... Powered by VISCOMM
BTL provides us with 'touch points' to engage with consumer and create an impact which will help us influence their attitude towards the brand, says Revant Bhate, CMO, Faaso's
http://www.mxmindia.com/2015/10/btl-baatein-revant-bhate-cmo-faasos-powered-by-viscomm/

Sagnik Ghosh likely to head marketing at Star Plus
Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK
http://www.mxmindia.com/2015/10/sagnik-ghosh-likely-to-head-marketing-at-star-plus/

Ranjona Banerji: The reaction from the BJP to writers returning their awards has been weak and petulant
Maya Krishna Rao has returned her Sahitya Natak Award and made some powerful arguments on Karan Thapar’s show on India Today TV, debunking the accusation that she was politically motivated by pointing out that all art makes political statements, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-the-reaction-from-the-bjp-to-writers-returning-their-awards-has-been-weak-and-petulant/

Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis
We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor
http://www.mxmindia.com/2015/10/shailesh-kapoor-prime-time-news-is-facing-spokesperson-crisis/

TVS Jupiter ropes in Amitabh Bachchan
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space
http://www.mxmindia.com/2015/10/amitabh-bachchan-to-endorse-brand-philosophy-for-tvs-jupiter/

Lowe Lintas Blr wins mandate of TVS Sport
The agency was appointed after a multi-agency pitch that was held in Bangalore recently
http://www.mxmindia.com/2015/10/lowe-lintas-bangalore-wins-creative-mandate-of-tvs-sport/

Hakuhodo Percept bags Sleepwell mandate
The incumbent agency was Equus Redcell
http://www.mxmindia.com/2015/10/hakuhodo-percept-bags-sleepwell-mandate/

BARC Data for Week 40 (Oct 3-9, 2015)
Here's BARC data for Week 40 (Oct 3-9, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-40-oct-3-9-2015/

Eros partners Bagpiper Soda for Marathi movie 'Guru'
The film along with its entertainment quotient aims to project a message of inspiring positive change in the society
http://www.mxmindia.com/2015/10/eros-partners-bagpiper-soda-for-marathi-movie-guru/

PubMatic appoints Sudipto Das as Country Manager for India
He will be based in New Delhi and report in to Jason Barnes, vice president of Asia Pacific at PubMatic
http://www.mxmindia.com/2015/10/pubmatic-appoints-sudipto-das-as-country-manager-for-india/

Talentedge and MICA to offer Course in Marketing & Brand Management
The unique PG Certificate Programme will entail exposure to eminent faculty in India

http://www.mxmindia.com/2015/10/talentedge-and-mica-to-offer-course-in-marketing-brand-management/

Stories on 13th Oct '15

Time for the media to wake up!
Most media has realised that its primary role is adversarial when it comes to the government, writes
Ranjona Banerji
http://www.mxmindia.com/2015/10/time-for-the-media-to-wake-up/

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the  rural and urban markets
http://www.mxmindia.com/2015/10/milestone-brandcom-appoints-ujjwal-anand-to-head-its-rural-experiential-division/

Leo Burnett appoints Sachin Das Burma as Group ECD
Sachin joins from Draft FCB Ulka where he was Group Creative Director
http://www.mxmindia.com/2015/10/leo-burnett-appoints-sachin-das-burma-as-group-ecd/

Head & Shoulders unveils new cricket-inspired campaign
The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication
http://www.mxmindia.com/2015/10/head-shoulders-unveils-new-cricket-inspired-campaign/

FCB Ulka celebrates women power in new TVC
The film captures a few dimensions where women are excelling like entertainment, sports & engineering
http://www.mxmindia.com/2015/10/fcb-ulka-celebrates-women-power-in-new-tvc/

DishTV adds Gemporia TV to its portfolio
Takes the total shopping channel count to 9 channels
http://www.mxmindia.com/2015/10/dishtv-adds-gemporia-tv-to-its-portfolio/

Fever FM hikes ad rates
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

http://www.mxmindia.com/2015/10/fever-fm-hikes-ad-rates/

Stories on 12th Oct '15

Gearing up for the Big Sales
Etailers like Flipkart, Amazon, Snapdeal, Pepperfry and others have geared up ahead of festive season and the big sales this week
http://www.mxmindia.com/2015/10/gearing-up-for-the-big-sales/

Kuch Meetha Ho Jai for Carat India as Mondelez comes calling
The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India
http://www.mxmindia.com/2015/10/kuch-meetha-ho-jai-for-carat-india-as-mondelez-comes-calling/

IAA gets set for maiden IndIAA Awards and 'Conversations' with Subhash Chandra
The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'
http://www.mxmindia.com/2015/10/iaa-gets-set-for-maiden-indiaa-awards-and-conversations-with-subhash-chandra/

Pepsi has no plans to change IPL sponsorship contract
PepsiCo has asserted that it's not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League
http://www.mxmindia.com/2015/10/pepsi-has-no-plans-to-change-ipl-sponsorship-contract-2/

MediaSENse by Indrani Sen: To cap it all
The  I&B Ministry and TRAI should consider the scope of adopting the Australian model with variable options across different time bands including additional allowance during Central and State elections, writes Indrani Sen
http://www.mxmindia.com/2015/10/mediasense-by-indrani-sen-to-cap-it-all/

BARC Data for Week 39 (Sept 26-Oct 2, 2015)
Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-39-sept-26-oct-2-2015%e2%80%8b/

Amith Prabhu: The Pirate's Manifesto
I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

http://www.mxmindia.com/2015/10/amith-prabhu-the-pirates-manifesto/