Tuesday 20 October 2015

Stories on 20th Oct '15

Print still rules for advertisers (including internet start-ups)Last week, print majors made hay with ecomm sales. ZenithOptimedia group MD Hari Krishnan on why print (still) works
http://www.mxmindia.com/2015/10/print-still-rules-for-advertisers-including-internet-start-ups/

Thinking beyond 2020: Viacom18 Group CEO Sudhanshu Vats at CII's Big Picture Summit
Text of the welcome address by Sudhanshu Vats, Viacom18 Group CEO and Chairman, CII National Committee on Media & Entertainment
http://www.mxmindia.com/2015/10/thinking-beyond-2020-viacom18-group-ceo-sudhanshu-vats-at-ciis-big-picture-summit/

M&E can be $100 bn if ground rules are changed to unblock capital: Star India COO Sanjay Gupta
Outdated policies are blocking investments, said Star India COO Sanjay Gupta asserts at CII Big Picture Summit
http://www.mxmindia.com/2015/10/me-can-be-100-bn-if-ground-rules-are-changed-to-unblock-capital-star-india-coo-sanjay-gupta/

Resultrix wins digital mandate of Air Vistara
The mandate for Resultrix includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics
http://www.mxmindia.com/2015/10/resultrix-wins-digital-mandate-of-air-vistara/

BankBazaar.com entrusts Enormous with creative mandate
BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards
http://www.mxmindia.com/2015/10/bankbazaar-com-entrusts-enormous-with-creative-mandate/

Olay gets Genelia to share her story in new campaign
This campaign aims to educate young women about the early signs of ageing
http://www.mxmindia.com/2015/10/olay-gets-genelia-to-share-her-story-in-new-campaign/

Orchard appoints Sharmine Panthaky as VP and Branch Head, Mumbai
She joins from Interspace Solutions where she worked as National Head – Retail and Customer Engagement
http://www.mxmindia.com/2015/10/orchard-appoints-sharmine-panthaky-as-vp-and-branch-head-mumbai/

Grey India appoints Salil Inamdar as the National Head - Digital Content and Creative
Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative