Thursday 16 March 2017

Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763