Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/

Stories on 26th April

It's an appsolutely 'appy world!
The MxM Quarterly Review of Must-Have Apps for Media Professionals... our selection of apps that you can't not be armed with!
http://www.mxmindia.com/2012/04/its-an-appsolutely-appy-world/

Digital independents & traditional ad agencies need each other: Vikas Tandon
A day after Publicis announced the acquisition of leading digital agency, Indigo Solutions, MxMIndiaspoke to Indigo’s Managing Director, Vikas Tandon on the reasons for the sell out
http://www.mxmindia.com/2012/04/digital-independents-traditional-ad-agencies-need-each-other-vikas-tandon/

Universal concern that creativity is suffering at work & school: Adobe study
A striking minority - only 1 in 4 people - believe they are living up to their own creative potential
http://www.mxmindia.com/2012/04/universal-concern-that-creativity-is-suffering-at-work-school-adobe-study/

27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR
While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent
http://www.mxmindia.com/2012/04/27-matches-later-ipl-5-is-the-lowest-ever-with-3-53-per-cent-tvr/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudramax-bags-media-duties-for-nirmal-lifestyle/

Hungama's Cricket Stock Exchange in 2nd season
CSX is a virtual trading game where users can trade (buy and sell) shares of their favourite cricket players and teams
http://www.mxmindia.com/2012/04/cricket-stock-exchange-in-its-second-season/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudra-creates-a-new-gold-loan-campaign-for-federal-bank/

Cheil's new Samsung TVC gets youth high on WiFi
Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster
http://www.mxmindia.com/2012/04/cheils-new-samsung-tvc-gets-youth-high-on-wifi/

Adz Edge unveils outdoor campaigns for Titan
In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly
http://www.mxmindia.com/2012/04/adz-edge-unveils-outdoor-campaigns-for-titan/

BIG Magic launches '100% UPwale / 100 % MPwale' FOR UP & MP
Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity
http://www.mxmindia.com/2012/04/big-magic-launches-100-upwale-100-mpwale-for-up-mp/

Wizcraft begins ops in Singapore
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
http://www.mxmindia.com/2012/04/wizcraft-begins-ops-in-singapore/

92.7 BIG FM announces Big Chhutti this summer
A travelogue format introduced first time ever in the history of radio
http://www.mxmindia.com/2012/04/92-7-big-fm-announces-big-chhutti-this-summer/

A Comms' summer plans to catch young consumers
A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'
http://www.mxmindia.com/2012/04/a-comms-summer-plans-to-catch-young-consumers/

The Anchor: Rajan Narayan on 5 reasons why 'Digital' isn’t the only way forward
It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan
http://www.mxmindia.com/2012/04/the-anchor-rajan-narayan-on-5-reasons-why-digital-isnt-the-only-way-forward/

Debrief: Slice: Ras nahin, boredom barsa
It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen
http://www.mxmindia.com/2012/04/debrief-slice-ras-nahin-boredom-barsa/

Stories on 25th April

McDonald's innovates with menu to get numbers
Frequent changes in its menu and innovations are part of the fast food giant's gambit for growth
http://www.mxmindia.com/2012/04/mcdonalds-innovates-with-menu-to-get-numbers/

Infosys & WPP's Fabric unveil cloud-based platform for digital marketing
Infosys and WPP firm Fabric have unveiled a first-of-its-kind cloud-based platform for simplifying digital marketing
http://www.mxmindia.com/2012/04/infosys-wpps-fabric-unveil-cloud-based-platform-for-digital-marketing/

Amul to sponsor India at London Olympics
To leverage this association, GCMMF has created a TVC which shows a girl made of milk performing the sports which are part of Olympics
http://www.mxmindia.com/2012/04/amul-to-sponsor-indian-contingent-at-2012-olympics/

Paritosh Joshi turns entrepreneur, quits Star CJ
Veteran mediaperson and Star CJ CEO Paritosh Joshi has put in his papers. He proposes to turn entrepreneur, he told MxMIndia confirming the news
http://www.mxmindia.com/2012/04/paritosh-joshi-quits-star-cj-turns-entrepreneur/

TV Today's Gulab Makhija joins India TV as CFO
As part of its aggressive growth strategy, India TV also announced several key appointments, many of them coming from TV Today
http://www.mxmindia.com/2012/04/tv-todays-gulab-makhija-joins-india-tv-as-cfo/

Publicis acquires Indigo, to run as Leo Burnett unit
The Publicis group has announced the acquisition of leading digital agency Indigo Consulting which will now run as a unit within Leo Burnett in India
http://www.mxmindia.com/2012/04/publicis-acquires-indigo-to-run-as-a-leo-burnett-unit/

Draftfcb Ulka lights up with Neon Brand PR
The addition of Neon Brand PR will further strengthen Draftfcb Ulka's portfolio of services and provide seamless inputs for their branding assignments
http://www.mxmindia.com/2012/04/draftfcb-ulka-lights-up-with-neon-brand-pr/

Amith Prabhu: PR frat needs a Goafest-like event
There should be a PR award that enables entries to compete in the global arena. There is a major vacuum that needs to be filled and no one can help us on this but ourselves
http://www.mxmindia.com/2012/04/amith-prabhu-pr-frat-needs-a-goafest-like-event/

Vibgyor Brand Services gets future-ready
Vibgyor started out as a generic event management services company and has transformed into one of the top activation agencies in the country with a pan-India presence
http://www.mxmindia.com/2012/04/vibgyor-brand-services-gets-future-ready/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

Hyundai signs multi-level global sponsorship deal with CNN
Significant deal includes CNN flagship shows 'Amanpour' and 'Piers Morgan Tonight'
http://www.mxmindia.com/2012/04/hyundai-signs-multi-level-global-sponsorship-deal-with-cnn/

TBWA\India wins creative mandate for Peninsula Land
For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai
http://www.mxmindia.com/2012/04/tbwaindia-wins-creative-mandate-for-peninsula-land/

MSL Asia ranks 3rd in M&A leage
MSLGROUP is Publicis Groupe's flagship strategic communications and engagement company and the largest public relations and social media network in Greater China and India
http://www.mxmindia.com/2012/04/msl-asia-ranks-3rd-in-ma-leage/

Vserv.mobi Strengthens South East Asia Focus
Appoints Vikas Gulati as Vice President - Business Development for the region
http://www.mxmindia.com/2012/04/vserv-mobi-strengthenssouth-east-asiafocus/

Dipankar Chakraborty is COO at Kettle Communications
In his new role, he will be responsible for aligning and strengthening the firm’s operations
http://www.mxmindia.com/2012/04/dipankar-chakraborty-is-coo-at-kettle-communications/

Brands like Mountain Dew, Airtel, ITC and others bypass celebrities for their campaigns
Many now prefer young, unknown faces in their campaigns
http://www.mxmindia.com/2012/04/brands-like-mountain-dew-airtel-itc-and-others-bypass-celebrities-for-their-campaigns/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

The Anchor: Madhu Trehan on 5 things on TV that must be washed out quick
No more political propaganda, saas-bahu rona dhona, and flash warnings which vanish in a flash says Madhu Trehan
http://www.mxmindia.com/2012/04/the-anchor-5-things-on-television-that-need-to-be-washed-out-immediately/

Anil Thakraney: Dirty Picture, Dirty Mess
But the point I am making is that while I have no love lost for the politicians, the enraged filmi types must also examine the channel’s role in this mess
http://www.mxmindia.com/2012/04/anil-thakraney-dirty-picture-dirty-mess/

[MJR] 40 is new 60 in media
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-its-all-about-how-the-media-operates/

Stories on 24th Apr '12

All that glitters on Akhsaya Tritiya is gold!
For, after Dhanteras, Akshaya Tritiya has emerged as the next big day for sale of jewellery
http://www.mxmindia.com/?p=18478

Peter Mukerjea: A Real Live Whodunnit?
The biggest global media business event, so far in 2012 and by all probability, in all of 2012, is about to begin this week in a court room in London, writes Peter Mukerjea in 'Media Mullings'
http://www.mxmindia.com/?p=18475

Digitization to up Pay TV penetration by 150% in 5 years, says MPA report
Digital Pay TV penetration of TV homes in India will grow from less than 20% in 2011 to 50% by 2016, and 61% by 2020, a new report by Media Partners Asia (MPA) indicates
http://www.mxmindia.com/?p=18449

Madison Media wins Crompton Greaves AOR
The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances
http://www.mxmindia.com/?p=18458

9XM launches international music channel 9XO
9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music
http://www.mxmindia.com/?p=18448

Pakistani fashion retailers eye Indian markets
With huge demand for Pakistani muslin and lawn dresses, Pakistani retailers believe India could figure as their largest market after the US and UK if trading were to be opened up.
http://www.mxmindia.com/?p=18464

92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham
The show to air across 29 HSMs and reach out to over 5mn audiences
http://www.mxmindia.com/?p=18447

Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs
This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor's first brand endorsement in the confectionary category
http://www.mxmindia.com/?p=18504

We hope digital could translate into more benefits to clients: Ajay Chandwani
Digital is the flavour of the year, it is because digital is a new medium, it is an evolving medium and it is very fashionable these days to talk about digital, says Ajay Chandwani, Director, Percept
http://www.mxmindia.com/?p=18465

We're here 2 get inspired & celebrate: Ajay Kakar
Awards are just another recognition for marketers and agencies to do more better says Ajay Kakar, CMO-Financial Services, Aditya Birla Group
http://www.mxmindia.com/?p=18466

ASCI, Goafest announce winners of 'ASCI Mobile Movie Challenge'
Competition organized to encourage self regulation in advertising huge success
http://www.mxmindia.com/?p=18459

Rahul Jauhari's 5 must-do's on the Web
Rahul Jauhari on five things you can't afford to forget on the Net
http://www.mxmindia.com/?p=18456

Debrief: IDEA 3G: Sirji, it's not working!
In short, IDEA fails this time on all counts. What a mess! They may as well have chosen hell as the setting. That may have been apt
http://www.mxmindia.com/?p=18457

[MJR] It's all about how the media operates
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18472

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 20th Apr '12

Ad Conclave Takeout #1: Technology is the new tool for creativity!
The Conclave kicked off proceedings at Goafest 2012 with a clarion call to embrace the digital world
http://www.mxmindia.com/?p=18056


Special to MxM: Daily Commentary by Shashi Sinha
Commenting on the Advertising Conclave that happened yesterday, Shashi Sinha, CEO, Lodestar UM, President Ad Club Bombay and Chairperson of the Goafest Awards Governing Council find the theme around the power of ideas has been simplified and presented in an enlightening way
http://www.mxmindia.com/?p=18058


Idea is to make Goafest evolutionary than revolutionary: Arvind Sharma
Goafest needs to remain the same 90 per cent and 10 per cent, you say, how can I make it more attractive and relevant to the delegates, says festival Chairman, Arvind Sharma
http://www.mxmindia.com/?p=18057


We need to stop ranking ideas: Jayant Murty
Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest
http://www.mxmindia.com/?p=18060


Goafest has grown in stature: Rahul Johri
Rahul Johri, Senior Vice-president & GM, Discovery Networks on the Discovery network's association with Goafest, the soon-to-be-launched Discovery Kids and how he is looking forward to digitization
http://www.mxmindia.com/?p=18059


Anil Thakraney's 7 Do's and Don'ts for Goafest
Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!
http://www.mxmindia.com/?p=18055


Improved enforcement & surveillance musts to check misleading ads: Consumer affairs minister
Prof K V Thomas, Minister of consumer affairs, food & public distribution, underscored the need for improved enforcement and a regular surveillance to check misleading ads
http://www.mxmindia.com/?p=18093


Rude people spur innovation, says Red Hat CEO
Rude people spur innovation, they must be tolerated and celebrated, says Jim Whitehurst, CEO, Red Hat
http://www.mxmindia.com/?p=18113


Department of IT (DIT) renamed Department of Electronics & IT (DeitY)
200 elctronic manufacturing clusters by 2020, to employ around 28 million people, says Sibal
http://www.mxmindia.com/?p=18070


RBNL announces alliance with Speed Records
92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music
http://www.mxmindia.com/?p=18071


[MJR] Crime & transport are issues of national importance
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18092

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 18th April

ASCI is not a toothless tiger: Bharat Patel
The former chairman of Procter & Gamble and self-regulator ASCI on the decision to set up the National Advertising Monitoring Service with TAM
http://www.mxmindia.com/2012/04/asci-is-not-a-toothless-tiger-bharat-patel/

Group M shines as MEC, Maxus, Gemini TV win laurels @ Festival of Media
MEC India, Maxus Bangalore and Gemini TV win top honours at the prestigious Festival of Media 2012 awards held in Montreux, Switzerland on Tuesday
http://www.mxmindia.com/2012/04/group-m-shines-as-mec-maxus-gemini-tv-win-laurels-festival-of-media/

For LinkedIn, it's abt being relevant & contextual
B2B Connect 2012 was the first such attempt by the network as they bought together marketing enthusiasts
http://www.mxmindia.com/2012/04/for-linkedin-it-is-about-being-relevant-and-contextual/

Starcom bags Linc Pens media mandate
Starcom would be accountable for handling its entire media portfolio, to be managed out of the Mumbai office
http://www.mxmindia.com/2012/04/starcom-worldwide-bags-linc-pens-media-mandate/

Sheran Mehra quits Dhanlaxmi, joins Mahindra Hol
Sheran Mehra has called it a day at Dhanlaxmi Bank. Will now be taking charge as Head-Marketing, Mahindra Holidays
http://www.mxmindia.com/2012/04/sheran-mehra-quits-dhanlaxmi-moves-to-mahindra-holidays/

Sriram Kilambi joins BloombergUTV as President
Mr. Kilambi has over 13 years of Marketing and Operations experience in Media and FMCGs.
http://www.mxmindia.com/2012/04/bloombergutv-appoints-sriram-kilambi-as-president/

Hansa, Ipsos to jointly bid for IRS in '13, sign MoU
This joint bid will combine Hansa's extensive experience of readership measurement in the Indian context with Ipsos' global expertise of conducting readership surveys in 60 countries
http://www.mxmindia.com/2012/04/hansa-research-and-ipsos-to-jointly-bid-for-irs-in-2013-signs-mou/

Aidem Ventures to handle sales for Lakshyya Entertainment's Odia GEC
Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit
http://www.mxmindia.com/2012/04/aidem-ventures-to-handle-sales-for-lakshyya-entertainments-odia-gec/

Free Press releases annual B-school rankings
The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant
http://www.mxmindia.com/2012/04/free-press-releases-annual-b-school-rankings/

Cinepolis in talks to pick stake in Big Cinemas
Recent media reports had suggested an equity infusion by Cinepolis, the world's fifth largest multiplex operator with more than 2,500 screens, into Big Cinemas
http://www.mxmindia.com/2012/04/cinepolis-in-talks-to-pick-stake-in-big-cinemas/

ESPN STAR Sports launches 'Event Management Group'
The on-ground division will also manage Pepsi T20 Football's on-ground events in India
http://www.mxmindia.com/2012/04/espn-star-sports-launches-%e2%80%98event-management-group%e2%80%99/

Dainik Bhaskar Group launches Bhaskar School of Media Education
The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas
http://www.mxmindia.com/2012/04/dainik-bhaskar-group-launches-bhaskar-school-of-media-education/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-reasons-why-a-life-of-creative-is-different-from-others/

Anil Thakraney: Will ABP News eschew sensationalism?
With the baggage of 'STAR News' off their back, they can re-engineer the channel, and ABP News can become that one Hindi channel that takes news very seriously
http://www.mxmindia.com/2012/04/anil-thakraney-will-abp-news-eschew-sensationalism/

MJR] Making sense of RBI cuts
Every Wednesday or Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-business-news-channels-no-connection-with-biz-news/

Stories on 17th April

Will the name change work for MCCS?
Media analysts and experts don't think there's reason for worry as Star News, Ananda and Majha will replace 'Star' with 'ABP'
http://www.mxmindia.com/2012/04/will-the-name-change-work-for-mccs-channels/

Harish Bijoor: What's in a Name?
What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor
http://www.mxmindia.com/2012/04/harish-bijoor-whats-in-a-name/

Now fans can own Deccan Chargers Team
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers
http://www.mxmindia.com/2012/04/now-fans-can-own-deccan-chargers-team/

Comment: Mediaah!: So what let to the Star-ABP split?
Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding
http://www.mxmindia.com/2012/04/comment-mediaah-so-what-let-to-the-star-abp-split/

Burson-Marsteller releases list of the most influential political voices
Study finds leading voices are politicians, journalists and bloggers
http://www.mxmindia.com/2012/04/burson-marsteller-releases-list-of-the-most-influential-political-voices/

Viadeo closes $32mn fundraising round
It is one of the largest European Internet investments in the last 12 months
http://www.mxmindia.com/2012/04/viadeo-closes-32mn-fundraising-round/

92.7 BIG FM returns with the second edition of BIG Marathi music awards
ETV Marathi and Star Majha come on board as telecast and news partners respectively
http://www.mxmindia.com/2012/04/92-7-big-fm-returns-with-the-second-edition-of-big-marathi-music-awards/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-things-to-keep-in-mind-while-looking-for-discounts-online/

Debrief: Flipkart: Clever and entertaining
Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart
http://www.mxmindia.com/2012/04/debrief-flipkart-clever-and-entertaining/

[MJR] Mamata's antics dominate the news
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-mamatas-antics-dominate-the-news/

Stories on 16th April

Digital is the way to go, but...
As youngsters go digital, there is need for marketers to not only engage but also offer a unique experience
http://www.mxmindia.com/2012/04/digital-is-the-way-to-go-but/


FMCG players upbeat after Q4 sales boom
Analysts expect all leading FMCG companies to post strong results in the fourth quarter ended March and maintain their margins in the current fiscal
http://www.mxmindia.com/2012/04/fmcg-players-upbeat-about-new-fiscal-after-sales-boom-in-q4/


Young changemakers talk about Change
The theme of YCC 2012 was 'Role of Youth: Transforming Dialogue to Action (+video interview of UTV Bindass business head Keith Alphonso)
http://www.mxmindia.com/2012/04/young-changemakers-talk-about-change/


[PR] We challenge to innovate & thereby set trends: Khalid Jamal
Public Relations in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, says the Orion PR boss
http://www.mxmindia.com/2012/04/we-challenge-to-innovate-and-thereby-set-trends-khalid-jamal/


Television Street Maps (TSM) expands coverage
TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)
http://www.mxmindia.com/2012/04/television-street-maps-tsm-expands-coverage/


AdStrat: Volkswagen Polo & Vento - IPL Edition II
Behind every great commercial is super strategy. Every week, AdStrat brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-volkswagen-polo-vento-ipl-edition-ii/


HDFC Life's new campaign propagates 'Never Give Up' attitude
Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country
http://www.mxmindia.com/2012/04/hdfc-lifes-new-campaign-propagates-never-give-up-attitude/


Now upgrade your skills with Gyaan Niketan
The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning
http://www.mxmindia.com/2012/04/now-upgrade-your-skills-with-gyaan-niketan/

Star India ends alliance with ABP on news channels
Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha
http://www.mxmindia.com/2012/04/star-india-ends-alliance-with-abp-on-news-channels/


Will Cricket Attax be a hit once again?
Riding on the last year's success, ToppsIndiahas once again come out with Cricket Attax 2 to coincide with the IPL 5
http://www.mxmindia.com/2012/04/will-cricket-attax-be-a-hit-once-again/


The Anchor: Rahul Kishore on 5 reasons why Facebook is such a stressbuster at work
Women in catfights, people having babies just to get Facebook likes, reporting gynae visits, discussing exes... such fun! The things people do for Facebook, says Rahul Kishore
http://www.mxmindia.com/2012/04/the-anchor-rahul-kishore-on-5-reasons-why-facebook-is-such-a-stressbuster-at-work/


Anil Thakraney: Lack of imagination
Imagine's fictional shows were completely me-too, and most of their reality stuff was a huge disaster. In such a scenario, Imagine's closure does not surprise me at all...
http://www.mxmindia.com/2012/04/anil-thakraney-lack-of-imagination/

[MJR] Women on top: A caricature and a cartoon
We still don't know how the President acquired this army land for herself. Did she use her position as commander and chief of the armed forces, revenge for those hours of standing in the Republic Day parade with her hand to her forehead? Or did someone do all this for her?
http://www.mxmindia.com/2012/04/mjr-women-on-top-a-caricature-and-a-cartoon/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/

Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/

Stories on 9th April

10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/