Friday 13 April 2012

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/