Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/
Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/
Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/
OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/
Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/
Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/
Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/
Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/
OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/
Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/
Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/
