Friday 22 November 2013

Stories on 22nd Nov '13

The MxMIndia Annual #2: Hum 2, Humaare 2
Our Second Annual is all the Man, the Woman, the teenage child and a younger one. It is about how these consumers are changing, and how media and marketers should interact with them. And have been interacting with them.
http://www.mxmindia.com/2013/11/the-mxmindia-annual-2-hum-2-humaare-2/

Ranjona Banerji: Time for both Tejpal and Shoma to quit Tehelka
Neither Tarun Tejpal and Shoma Chaudhury can inspire confidence, either as leaders of an organisation or from an editorial perspective, writes Ranjona Banerji. If Tehelka is to maintain its motto of being fearless, frank and so on then it needs new management, she says
http://www.mxmindia.com/2013/11/ranjona-banerji-time-for-both-tejpal-and-shoma-to-quit-tehelka/

Sports management firms bat for young cricket talents like Prithvi Shaw
These firms are signing up a bunch of cricketers as young as 14 years of age to nurture them and up their game, with an eventual eye on an India cap and the commercials that usually follow
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Sachin's farewell Test is highest rated in 8 years
Star's Sports network of channels emerge as top destination across genres during the India-Windies Test series
http://www.mxmindia.com/2013/11/sports-management-firms-bat-for-young-cricket-talents-like-prithvi-shaw/

Shailesh Kapoor: Roll our the red carpet for Hindi cricket broadcast
Some unintentionally comic moments notwithstanding, Star Sports’ Hindi commentary this season has been well above the mark, both in terms of the choice of panel and the execution, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-roll-our-the-red-carpet-for-hindi-cricket-broadcast/

Star Plus stays #1, Colors and Zee at #2 and #3.
The GVTs of Week #46 show Star Plus leading in the Hindi General Entertainment category. Colors and Zee were placed second and third as per the GVTs
http://www.mxmindia.com/2013/11/star-plus-stays-1-colors-and-zee-at-2-and-3/

After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan
The Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan
http://www.mxmindia.com/2013/11/after-ad-asia-in-vietnam-afaa-gears-up-for-digiasia-adasia-2015-in-taiwan/

Eulogy! India wins PR mandate for Peroni
Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner
http://www.mxmindia.com/2013/11/eulogy-india-wins-pr-mandate-for-peroni/

CNN to profile Ted Turner on Sunday, Nov 24
CNN profiles its founder Ted Turner in a documentary to be aired on Sunday, November 24
http://www.mxmindia.com/2013/11/cnn-to-profile-ted-turner-on-sunday-nov-24/