Thursday 27 February 2014

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/