Monday 25 August 2014

Stories on 25th Aug 14

Chennai@375: How the metrop can Rise and Shine in advertising
Srinivasan Swamy, RV Rajan and Sridharan Narayan on Chennai's highs and lows and how it can regain lost glory
http://www.mxmindia.com/2014/08/chennai375-how-the-metrop-can-rise-and-shine-in-advertising/

REALTY CHECK: Day 13 | Entire real estate ecosystem needs encouragement
What makes the health of the real estate sector very important is that it impacts several industries and hence facets of the economy, writes Saurabh Dant, CEO, Sakshi Developers
http://www.mxmindia.com/2014/08/realty-check-day-13-entire-real-estate-ecosystem-needs-encouragement/


Chennai@175: Madras to Chennai - Evolution of media in the last 150 years
Once considered an overgrown village that went to sleep by 9 pm, Madras during the past decade has acquired a 24 x 7 reputation, writes RV Rajan
http://www.mxmindia.com/2014/08/chennai175-madras-to-chennai-evolution-of-media-in-the-last-150-years/

Chennai@375: The East and West Shall Meet in the South
Having worked in Mumbai, Bengaluru and Chennai, Sridharan Narayan looks forward to the day when the Tamil Nadu capital will become the next migratory halt for advertising professionals
http://www.mxmindia.com/2014/08/chennai375-sridharan-narayan-the-east-and-west-shall-meet-in-the-south/

JWT likely to win global ad contract from Tatas
J Walter Thompson likely to win global advertising contract from Tatas for image makeover
http://www.mxmindia.com/2014/08/jwt-likely-to-win-global-ad-contract-from-tatas/

Business Standard celebrates 40 years
Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large
http://www.mxmindia.com/2014/08/business-standard-unveils-series-of-initiatives-on-completion-of-40-years/

Savvy Dilip joins ITV Network as Group CMO
Savvy will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network
http://www.mxmindia.com/2014/08/savvy-dilip-joins-itv-network-as-group-cmo/

Amith Prabhu: Public Reputation cannot be built in a day
Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-public-reputation-cannot-be-built-in-a-day/

What Ticks for Indian Consumers/ Children - Raghu Bhatt and Krishna Desai
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Raghu Bhatt and Krishna Desai
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-raghu-bhatt-and-krishna-desai/

Creativeland Asia unveils campaign for Cinthol Confidence+
The latest campaign, created by Creativeland Asia, is released digitally and on television to spread the spirit of conquering fear and germs
http://www.mxmindia.com/2014/08/creativeland-asia-unveils-campaign-for-cinthol-confidence/

I&B intervention gives ASCI more teeth to curb ads that violate guidelines
Ministry of I&B issues an Advisory to TV channels to stop broadcast of teleshopping advertisements which ASCI have ruled to be in violation of its Code of Conduct