Tuesday 14 April 2015

Stories on 14th Apr '15

Lowe Lintas does it in 2015 too!
Global Effie Index 2015 - Agency ranks #1 in India | #1 in APAC | #3 in the world
http://www.mxmindia.com/2015/04/lowe-lintas-partners-india-does-it-in-2015-too/

IPG Mediabrands to launch online travel fest in India
The Great Indian Travel Festival will start on April 18 and end on April 26
http://www.mxmindia.com/2015/04/ipg-mediabrands-to-launch-online-travel-fest-in-india/

With Bengaluru as a hub, WPP to form global analytics firm 'Gain Theory'
The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving
http://www.mxmindia.com/2015/04/with-bengaluru-as-a-hub-wpp-to-form-global-analytics-firm-gain-theory/

Nominees announced for IAA Leadership Awards
Minister of State for Finance Jayant Sinha to present third edition of IAA awards
http://www.mxmindia.com/2015/04/nominees-announced-for-iaa-leadership-awards/

India TV Yuva Awards to happen on April 18
Top politicians, actors, sportspersons etc are in running for the annual awards instituted by news channel
http://www.mxmindia.com/2015/04/india-tv-yuva-awards-to-happen-on-april-18/

McDonald's urges audience to spend quality time, offline
Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time
http://www.mxmindia.com/2015/04/mcdonalds-urges-audience-to-spend-quality-time-offline/

Ranjona Banerji: Not enough on Sania!
Newspapers often waste space on some unknown person of Indian origin winning a municipal election in an obscure American town just because of the Indian connection so it was unfortunate to see Sania Mirza not making the cut, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-not-enough-on-sania/

Havas, O&M, Lowe Lintas win big at APAC Effies 2015
The winners emerged from 92 finalists across 36 categories
http://www.mxmindia.com/2015/04/havas-om-lowe-lintas-win-big-at-apac-effies-2015/

Kavita Sadana appointed Group Account Director at DDB MudraMax
Kavita will be spearheading DDB MudraMax's Ahmedabad operations
http://www.mxmindia.com/2015/04/kavita-sadana-appointed-group-account-director-at-ddb-mudramax/

AMES 2015 receives good response
Entries were received from 20 different countries across Asia Pacific and beyond