IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/
Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/
Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/
Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/
Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/
'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/
Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/
Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/
Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/
Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/
Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/
Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/
'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/
Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/
Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media
