Friday 7 October 2016

Stories on 7th Oct '16

Time for telly to look at customisation to up revenues
Are our TV channels doing enough to monetise the huge opportunity around this festive season, asks Shailesh Kapoor. Read more
Ranjona Banerji: Will Times Now learn something from its owners?
"Vineet Jain's tweet is wise and wide-seeing. It looks at the importance of soft power and its undeniable influence on choices. It is a long-term view on how to "infiltrate" Pakistan with culture and thought. Forcing Pakistanis in Bollywood or random film people in India to denounce Pakistan is just smoke and mirrors. An attempt by Times Now to create drama and more noise than the next news channel one touch on the remote away," writes Ranjona Banerji. Read more
Dentsu Impact adds digital and CRM capability
Kartikeya Srivastava to lead new divisions. Read more
Deltin Group of Hotels associates itself with FC Goa for ISL
The team is owned by Goan Football Club Pvt. Ltd. which consists of Jaydev Mody, Venugopal Dhoot and Virat Kohli. Read more
Fiama celebrates positivity with its "Dil ko de Lift" campaign
Fiama brings to life the importance of looking at the bright side. Read more
Langoor expands leadership team
Saurabh Das, the new Senior Vice President comes with an experience of 18 years in the field of Marketing Communications. Read more
ICLP survey reveals main loyalty drivers in retail amongst affluent consumers
The study, commissioned by ICLP's parent company Collinson Group, examined affluent consumers' attitudes towards brand loyalty. Read more
Gionee paints Kolkata orange this Durga Puja
This brand campaign covers 40 Durga Puja pandals in North and South Kolkata. Read more
Jennifer Aniston makes a memorable return in latest ad for Emirates
She returns for another adventure in her latest Emirates product campaign. Read more
Ben10 back in a new avatar on Cartoon Network
With celebrations planned all month long, the 10-year-old hero is back on Cartoon Network in an all new avataar. Read more
Tanishq's latest film reignites the love for festive traditions
The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.Read more
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Thursday 6 October 2016

Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way
A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more
Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Apple, Google hold top spots in 'Best Global Brands Report'
Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more
Jivi Mobiles hands over creative mandate to IBD
Actor Irrfan Khan roped in as brand ambassador. Read more
Dhara celebrates India with latest campaign by DDB Mudra
India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more
NatureFresh Acti-Lite partners MSD for  new brand ethos
The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more
TVS Victor spreads smiles in McCann campaign
In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more
Sathiyam TV assigns adsales duties to Fourth Dimension
The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more
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Wednesday 5 October 2016

Stories on 5th Oct '16

Delighted to be stepping into large shoes...
... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more
Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?
Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more
L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division
Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more
DDB MudraMax bags media duties of Bausch and Lomb India
DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more
Shortlists announced for APAC edition of MMA Smarties Awards
Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more
Kantar Public announces leadership of its Development Practice
The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more
Holiday Inn Express reaches out to smart travellers in latest campaign
The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more
Rage Communications to handle digital mandate for Brand Vitbits
Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more
Liqvd Asia bags digital duties of Stylam Industries
This was won after a multi-agency pitch. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
Laqshya executes outdoor promotion for IT dept
The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more
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Tuesday 4 October 2016

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016
Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more
Ranjona Banerji: The Invented Absurd of News Television
It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more
Reuters and BTVi ink exclusive partnership for global financial & biz news in India
The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more
Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair
Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more
The Ad Club's Media Review back on Oct 13
Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more
Jaideep Shergill: Big Fish!
We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more
Vidyadhar Wabgaonkar appointed President of FCB Cogito
Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more
Mindshare adds three more titles in recent days
Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more
DYWorks opens first office in Shanghai
It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more
MSLGroup named APAC Consultancy of the Year by Holmes Report
Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more
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Monday 3 October 2016

Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016
Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more
Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards
Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more
JWT wins mandate for Gowardhan Ghee & Go Cheese
JWT won this account on the back of high quality strategic and creative presentation. Read more
Times Network awarded Porter Prize for outstanding contribution to business
The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more
It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO
Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more
Flipkart announces its biggest integrated brand communication campaign
As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more
IBD unveils brand campaign for Morisons Baby Dreams
Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more
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Friday 30 September 2016

Stories on 30th Sep '16

PR industry to double in 3 years: Full report
Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more
Ranjona Banerji: Is this journalism?
Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more
Shailesh Kapoor: Uri & After: Finally, we can see some news!
It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more
Voot draws up campaign for kids
Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more
BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM
Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more
Zee's foray into radio with UAE's Hum 106.2 FM
Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more
DentsuWebchutney's 360 digital campaign for Flipkart sale
The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more
'Rishtey Cineplex' to be launched in more international markets
The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more
Dadi endorses benefits of contraceptives in latest campaign by Grey India
The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more
DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain
In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
eBay India launches new campaign - #ThingsDon'tJudge
The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more
Mahindra Centuro Mirzya launched in India
The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more
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Thursday 29 September 2016

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...
The three-day design fest took off in Jaipur. Read more
Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Maxus retains Pernod Ricard AOR in India
The account will continue to be handled out of Delhi office led by Navin Khemka. Read more
Nitin Karkara appointed Head of Digital at Havas Media
His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more
John Thankamony to head programmatic at Mindshare
In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more
Sachin Batra takes on CMO mantle at ZTE India
Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more
Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!
Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more
Winners of the inaugural D&AD Impact Awards announced
D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more
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Wednesday 28 September 2016

Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India
An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more
Sanjeev Kotnala: Model Village approach; the need of Rural CSR
The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more
Neeraj Roy elected President of IAA India
Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more
BARC hires digital biz head from Nielsen USA
The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more
Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart
This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more
Deepika plays to the festive tune for Coca Cola's latest campaign
Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more
Himalaya unveils digital campaign targeting mothers
Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more
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Tuesday 27 September 2016

Stories on 27th Sep '16

Brand-building via Content Marketing
It's the new buzzword in marketing, but is it for real? We spoke to some speakers at last week's Content Marketing Summit. Read more
Ranjona Banerji: Hail the Patriotic News Anchor!
Selective amnesia is useful and short-term memory loss is essential for TV news anchors, especially when you want to make some point, any point to stir the pot night after night on television, notes Ranjona Banerji. Read more
Creativity and design vital for doing businesses in India, notes Adobe study
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India. Read more
Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali
The initiative was conceptualised and facilitated by Famous Innovations. Read more
PRCAI releases study on state of Indian PR industry
The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore. Read more
Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners
Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past. Read more
Asian Paints launches 'Colour Academy 360 degree video' of its academy
Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy. Read more
RR Kabel does the #AkalmandThing
#AkalmandThing campaign by Liqvd Asia creates huge impact online. Read more
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Monday 26 September 2016

Stories on 26th Sep '16

Mindshare, Maxus win big at Ad Club Bangalore's Big Bang Awards
The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Read more
Bruce Duckworth announced as D&AD President
New appointments to the Board of Trustees. Read more
Anushka to promote latest range of Acer products
The actress will be the new face of Acer's various marketing campaigns and will endorse Acer's range of products. Read more
Big B dons seven new avatars in latest campaign for Tata Sky
'Family Jingalala', the campaign tells the story of a regular family where each member has vastly different entertainment and content needs. Read more
Karbonn Mobiles launches new ad campaign for K9 Viraat
In line with Karbonn's strong affinity for sports, the TVC went on air on Sep 22 during the India-New Zealand Test series. Read more
Suresh Raina appointed brand ambassador for Intex Speakers
Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business. Read more
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Friday 23 September 2016

Stories on 23rd Sep '16

More efficiency & productivity with Kantar First
Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more
Ranjona Banerji: Why is war like a children’s game for our news channels?
"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more
Kelly Clark is new Global CEO at GroupM
He has been working with the WPP group since 1988. Read more
Lodestar UM bags Tourism Australia account
This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more
Ashok Ventatramani is NBA president
Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more
iProspect bags multiple new biz wins
Elevates MuddassarMemon to AVP - Creative & Social.Read more
PNB Housing Finance unveils new multimedia campaign
The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more
Interem appoints Flags Communications as its communications partner
Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more
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Thursday 22 September 2016

Stories on 22nd Sep '16

Financial brands score in BrandZ's Most Valuable list
HDFC Bank stands firmly at number one for a third consecutive year with a brand value of $14.4 billion following a 15% growth over the past year. Read more
Jaisurya Das: What are the skills needed to get into a GEC’s programming team?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Benchmark to reach a consumer's mind is getting tougher: Dinesh Kapoor, MD, Kantar Millward Brown (Text+Video)
A quick chat with Dinesh Kapoor, Managing Director, Kantar Millward Brown after the unveiling of the BrandZ report to the media on Wednesday. Read more
Rediff bags mandate for Presidency University makeover
The account win was a result of a multi-agency pitch in Kolkata. Read more
Vijeeth Shetty joins Liqvd Asia as President - Business & Services
In his new role, Shetty will oversee expansion of agency's growth plans with respect to the Indian market. Read more
Asian Paints unveils new ad campaign 'Kam Kharcha, Saalo Saal Charcha'
It is thus an upgrade for a distemper user who wishes to use an emulsion. Read more
Kansai Nerolac unveils Excel Mica Marble
Its unique combination of Mica particles and Marble boosters consistently help deliver superior performance keeping one’s home strong and vibrant all year round.Read more
Gutenberg Communications names Radha Radhakrishnan as Country Head for India
Globally, Gutenberg services industries such as technology, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes. Read more
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Wednesday 21 September 2016

Stories on 21st Sep '16

Tom Goodwin on digital media & the future
One of the foremost futurists in the media, the Havas Media Senior VP was in India recently to speak at Melt. A quick text and video chat with him. Read more
Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22... take the 100-day challenge
September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala. Read more
The Social Street beefs up leadership team
Shonali Sharmaa and Shilov Mani will report to Mandeep Malhotra and will be based in Mumbai. Read more
Siemens turns focus on 'Ingenuity for life'
New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility. Read more
Nawazuddin and Bobby Simha to endorse Vodafone's latest offering - Flex
Vodafone's latest campaign  Vodafone FLEX - 'Prepaid bana very very aasan' brings back common man approach. Read more
Akshay steps up proposition for Honda's latest technology offering
Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology. Read more
Farhan Akhtar highlisghts advantages of latest Dulux offering
The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology. Read more
Sun Estates entrusts entire digital mandate to Rage Communications
Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience. Read more
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Tuesday 20 September 2016

Stories on 20th Sep '16

Zindagi takes on a new life
Zee Entertainment takes on a new credo under Zee CBO Sunil Buch. Primetime to include fresher content (&beyond Pak & Turkish fare) - Text + Video. Read more
Ranjona Banerji: Warmongering UnLtd
It seems that in this sort of a mindset, when war has to be decided on new channels, the question du jour is: how dare anyone conceive of peace, notes Ranjona Banerji. Read more
Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru
Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru. Read more
Famous Innovations wins D'Decor's creative mandate
The account was won after a multi-agency pitch recently.Read more
Colors Bangla announces launch of five new shows
The new non-fiction line up will include popular shows like Rojgere Ginni, Rannaghar e Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo. Read more
SABMiller traces the legacy of Haywards in five-part documentary series
Captures the journey of Haywards 5000 in India. Read more
Salman to endorse Yellow Diamond as Brand Ambassador
The megastar will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Read more
Akshay lends his charm in Streax's latest brand campaign
#AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive. Read more
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Monday 19 September 2016

Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards
The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more
Jaideep Shergill: Cold shoulder for Coldplay
Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more
Ad Club sets up new managing committee, Raj Nayak re-elected President
Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more
Micromax mandates Zenith & Isobar for media & digital
Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more
Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries
The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more
Sri Adhikari Brothers lists two more entities on stock exchange
The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more
BARC makes Media Workstation (BMW) online certification test free
BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more
SoCheers unveils TVC showcasing agency
The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more
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Friday 16 September 2016

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis
With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more
Shailesh Kapoor: Need focus on content development for stable growth
The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more
Sunil Kataria is new Indian Society of Advertisers chairman
Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more
Badminton Assoc awards PBL mandate to Sportzlive
Awards long-term rights for Premier Badminton League.Read more
Ranjona Banerji: A question of national interest on Kashmir
The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more
BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM
Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more
Chrome study on HD TV reveals interesting trends
Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more
Record-breaking entries received for Spikes Asia
No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more
Red FM hosts Malayalam Music Awards in Cochin
Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more
Sony Pictures draws attention to pothole menace with unique painting
Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more
Audi and Razorfish celebrate T-Rex's comeback
Highly automated driving puts the dinosaur back in life's fast line. Read more
Equitas Small Finance Bank TVC takes social media by surprise
The commercial by Equitas is a connotation for 'Change Your Approach'. Read more
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Thursday 15 September 2016

Stories on 15th Sep '16

No designations, only good work
You don't need a fancy title to grow in a creative agency, says Ted Harry Mellstrom, Creative Director at Forsman and Bodenfors (Text + Video). Read more
Jaisurya Das: I want to get into digital media... which course would you recommend I do?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Lowe Lintas appoints Joy Mohanty to head creative for North & East
for MxM: Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer. Read more
Network18 braces up revenue function with new appointments
Amit Tripathi will report to Joy Chakraborthy and Sandhya Dhar will report to the National Head - Focus Sales, who in turn reports to Chakraborthy. Read more
Britannia Good Day urges Indians to smile more
Kicks off the 'Smile More for a Good Day' journey with Deepika Padukone. Read more
Shashank Gawade appointed EVP, Percept Activ
Gawade's mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients. Read more
L'Oreal Paris takes the digital route to promote latest offering
In the latest campaign for Casting Crème Gloss, Sonam Kapoor encourages everyone to have fun with colour.Read more
IBD bags strategic and creative mandate for Tokri.com
Tokri.com is a Pune-based hyperlocal delivery startup.Read more
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