Stories on 4th Jun

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja
The GroupM boss unplugs to Anil Thakraney on the commission (v/s fees) system, corruption in media agencies, creatives and more
http://www.mxmindia.com/2012/06/creative-agencies-have-allowed-themselves-to-be-dumbed-down-vikram-sakhuja/


TAM to cross 10,000 Peoplemeter mark soon
While TAM has announced an increase of around 2000 Peoplemeter boxes, some broadcasters and media planners wonder whether just a 2000 increase will be enough to measure the viewing habits of a billion-plus Indians
http://www.mxmindia.com/2012/06/tam-to-cross-10000-peoplemeter-mark-soon/


The Rise and Rise of Deepak Lamba
Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals
http://www.mxmindia.com/2012/06/the-rise-and-rise-of-deepak-lamba/


AIM's Magazine Engagement Study wins big at FIPP Research Awards
The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards
http://www.mxmindia.com/2012/06/aims-magazine-engagement-study-wins-big-at-fipp-research-awards/


Maatra to be rebranded Gutenberg Networks India
According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group
http://www.mxmindia.com/2012/06/maatra-to-be-rebranded-gutenberg-networks-india/


From Cricket to Prime, Neo takes a spin
Neo Cricket was rechristened Neo Prime with live action of three major sporting events
http://www.mxmindia.com/2012/06/from-cricket-to-prime-neo-takes-a-spin/


Mouthshut.com to turn a buyer'sguide
Consumer review website MouthShut.com is set to shift from being a reviews-only to a buyer's guide website
http://www.mxmindia.com/2012/06/mouthshut-com-to-turn-a-buyersguide/


Paresh Chaudhry joins Madison PR as CEO, Veena Gidwani to retire
Ex-RIL and HUL corp communications head to take charge at Madison PR as Veena Gidwani retires on June 30
http://www.mxmindia.com/2012/06/paresh-chaudhry-joins-madison-pr-as-ceo-veena-gidwani-to-retire/


AdStrat - Nescafe Cold Coffee
In AdStrat, we bring you the strategy and execution of an ad given the creative brief given by clients
http://www.mxmindia.com/2012/06/adstrat-nescafe-cold-coffee/


Reviewing the Reviews: Rowdy Rathore
The success of such a bad and old-fashioned film is inevitable, notes Deepa Gahlot in a look at the various film reviews over the weekend
http://www.mxmindia.com/2012/06/reviewing-the-reviews-rowdy-rathore/


The Anchor: Rajan Mehta on 5 ways how Digital OOH is revolutionizing Out-of-Home
The writing is clearly on the wall that all OOH will one day become digital, writes Rajan Mehta, founder and CEO, LIveMedia
http://www.mxmindia.com/2012/06/the-anchor-rajan-mehta-on-5-ways-in-which-digital-ooh-is-revolutionizing-the-out-of-home-industry/


Anil Thakraney: Doc, Aamir ain't your PR agent!
It's appalling to see the Indian Medical Association and many doctors take offence to the Satyamev Jayate episode on medical negligence, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-doc-aamir-aint-your-pr-agent/


Poonam Pandey for Anna movement?
What the media giveth the media taketh away... Ranjona Banerji on how the movement against corruption is desperate to get back what it lost in Mumbai
http://www.mxmindia.com/2012/06/poonam-pandey-for-anna-movement/