Thursday 14 June 2012

Stories on 14th Jun


Can JWT create digital Hungama with stake buy?
What peers and commentators think about JWT's 51% stake in Hungama Digital Services + a report
http://www.mxmindia.com/2012/06/can-jwt-create-digital-hungama-with-stake-buy/

Nanhi Kali: Story of the triumph of communication
The collaboration between Project Nanhi Kali & StrawberryFrog has witnessed the design and launch of some unique and successful digital campaigns like the ‘A Girl Story', 'Girl Store' and the more recent 'Girl Epidemic'
http://www.mxmindia.com/2012/06/nanhi-kali-the-story-of-the-triumph-of-communication/

Paritosh Joshi: Ratings & readerships must come with a Statutory Warning
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/06/paritosh-joshi-ratings-readerships-must-come-with-a-statutory-warning/

Samir Mehta and Pradeep Ramakrishnan to head TracyLocke India
With their appointments, TracyLocke India now has the momentum to aggressively push their agenda, and build a great shopper marketing and retail capability for their clients
http://www.mxmindia.com/2012/06/samir-mehta-and-pradeep-ramakrishnan-to-head-tracylocke-india/

Vizeum bags media duties of Veev
The company has plans to ramp up its retail presence in the country substantially and the appointment of Vizeum is in line with this strategy
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-veev/

Debrief: Airtel Digital TV: Big promise, poor delivery
Another maha boring before/after ad. The creative lacks spark, the script is contrived and the youngsters featured in the ad are very irritating
http://www.mxmindia.com/2012/06/debrief-airtel-digital-tv-big-promise-poor-delivery/

The Anchor: Mahrukh Inayet on 5 reasons why anchoring is more about substance than style
News anchoring is all about credibility. The more you establish your substance, the more the viewer will notice your style, says Mahrukh Inayet
http://www.mxmindia.com/2012/06/the-anchor-mahrukh-inayet-on-5-reasons-why-anchoring-is-more-about-substance-than-style/