Friday 1 June 2012

Stories on 1st Jun


Will marketers now woo KKR?
Is it a win more for KKR or SRK? Will the IPL5 victory see endorsement deals coming in for the Kolkata Knight Riders stars?
http://www.mxmindia.com/2012/06/will-marketers-now-woo-kkr/

First on MxM! Deepak Lamba joins BCCL as President
Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President
http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/

The 6.5% GDP growth and the economic mess: What does this mean for the media?
Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report
http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/

By Invitation| Jehangir Pocha on Media's new Moguls
It is highly unlikely that any media conglomerate would allow such practices precisely because of the fear of public scrutiny that publicly-listed and/or publicly known corporations naturally have
http://www.mxmindia.com/2012/06/by-invitation-jehangir-pocha-on-medias-new-moguls/

Govt announces New Telecom Policy: 2mbps broadband and 100% teledensity by 2020
The Government of India’s New Telecom Policy 2012 says the the mobile phone will be repositioned as an instrument of empowerment
http://www.mxmindia.com/2012/06/govt-announces-new-telecom-policy-2mbps-broadband-and-100-teledensity-by-2020/

IPL 5 online traffic rises by 55%
In comparison with 72 million page views in 2011, 113 million page views were generated during this year
http://www.mxmindia.com/2012/06/ipl-5-online-traffic-rises-by-55/

Paritosh Joshi: Cable on steroids
This week, in Media Matrix, Paritosh Joshi discovers in Singapore what a great cable system like StarHub can bring to the party!
http://www.mxmindia.com/2012/06/paritosh-joshi-cable-on-steroids/

Taproot's 'sexy' humour for Fox Movies
Taproot yet again proves how creativity can yank something regular and create a non-clichéd campaign
http://www.mxmindia.com/2012/06/taproots-sexy-humour-for-fox-movies/

Vehrnon Ibrahim moves on from Oye!
Virag Mishra, the National Content Head at Oye! FM has taken over the mantle for now
http://www.mxmindia.com/2012/06/vehrnon-ibrahim-moves-on-from-oye/

Rajmohan Nair joins IndiaTV as Prez-Network Devpt
He will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets
http://www.mxmindia.com/2012/06/rajmohan-nair-joins-indiatv-as-prez-network-devpt/

Pepsi and IndiGo's unique football surprise for air travellers
Over 1,500 passengers who travelled by IndiGo during a certain time on a day received an extra football bag along with their checked-in baggage
http://www.mxmindia.com/2012/06/pepsi-and-indigos-unique-football-surprise-for-air-travellers/

9X Music Network now on iPad
The9 X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move
http://www.mxmindia.com/2012/06/9x-music-network-now-on-ipad/

The Anchor: Dinyar Contractor on 10 reasons why the digitization deadline is a mighty challenge
June 30 is the sunset date for digitization in the four metros and there are question marks on the readiness. Dinyar Contractor lists the reasons why he thinks delivering before the deadline for the four metros is such a challenge
http://www.mxmindia.com/2012/06/the-anchor-dinyar-contractor-on-10-reasons-why-the-digitization-deadline-is-a-mighty-challenge/

Anil Thakraney: Er, any chance of endorsement deals for Anand?
Anand would make for an ideal brand ambassador for certain types of products... brands that promise mental strength and stamina, and brands that target sophisticated audiences
http://www.mxmindia.com/2012/06/anil-thakraney-er-any-chance-of-endorsement-deals-for-anand/

Bandh a 'partial success', no effect on petrol prices
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/bandh-a-partial-success-no-effect-on-petrol-prices/