Monday 24 September 2012

Stories on 24th Sep '12


MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/