We need an Indian voice in our ads: Ram Madhvani
Anil Thakraney gets upclose with the ace adfilmmaker on his work and Indian advertising
http://www.mxmindia.com/2012/09/we-need-an-indian-voice-in-our-ads-ram-madhvani/
Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie
Mindshare grabbed the 'Media Agency of the Year' title for the fifth consecutive time as Cadbury was 'Media Client of the Year'
http://www.mxmindia.com/2012/09/mindshare-cadbury-bag-top-honours-at-emvies-2012/
Centuryply looks at growth from unorganized sector
Centuryply has gone aggressive to get a larger share in the branded plywood and related business, getting into readymade lifestyle products too
http://www.mxmindia.com/2012/09/centuryply-looks-at-growth-from-unorganized-sector/
How Krishnan Chatterjee is shaping a unique identity for brand HCL
Mr Chatterjee has transformed marketing from a 3-4 man team, providing support services to teams pitching for new business, to a 300-person team at the forefront of HCL Technologies' brand transformation
http://www.mxmindia.com/2012/09/how-krishnan-chatterjee-is-shaping-a-unique-identity-for-brand-hcl/
Divya Marathi now a case study at IIM Bangalore
The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years
http://www.mxmindia.com/2012/09/divya-marathi-now-a-case-study-at-iim-bangalore/
i next launches Indore edition
The Jagran group spreads its wings across another state, Madhya Pradesh, with the launch of compact daily i next's 14th edition in Indore
http://www.mxmindia.com/2012/09/i-next-launches-indore-edition/
Landmark launches e-books section on website
Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com
http://www.mxmindia.com/2012/09/landmark-launches-e-books-section-on-website/
The Anchor: Six Smart Screen marketing challenges in India
It's small, pocket-sized, enticing, and very very immediate. But the smart screen comes with its own set of challenges for marketers, writes Anuj Kumar
http://www.mxmindia.com/2012/09/the-anchor-six-smart-screen-marketing-challenges-in-india/
Debrief: Rajasthan Tourism: Bahut ghuma diya!
Rajasthan Tourism has come up with a cool idea for its new ad. And it's the traditional 'Ghoomo' dance. This is a good thought. But...
http://www.mxmindia.com/2012/09/debrief-rajasthan-tourism-bahut-ghuma-diya/
Slanging matches over coal continue
The decibel levels were so high on Times Now that you could not distinguish between the sense and the screams, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/slanging-matches-over-coal-continue/
Anil Thakraney gets upclose with the ace adfilmmaker on his work and Indian advertising
http://www.mxmindia.com/2012/09/we-need-an-indian-voice-in-our-ads-ram-madhvani/
Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie
Mindshare grabbed the 'Media Agency of the Year' title for the fifth consecutive time as Cadbury was 'Media Client of the Year'
http://www.mxmindia.com/2012/09/mindshare-cadbury-bag-top-honours-at-emvies-2012/
Centuryply looks at growth from unorganized sector
Centuryply has gone aggressive to get a larger share in the branded plywood and related business, getting into readymade lifestyle products too
http://www.mxmindia.com/2012/09/centuryply-looks-at-growth-from-unorganized-sector/
How Krishnan Chatterjee is shaping a unique identity for brand HCL
Mr Chatterjee has transformed marketing from a 3-4 man team, providing support services to teams pitching for new business, to a 300-person team at the forefront of HCL Technologies' brand transformation
http://www.mxmindia.com/2012/09/how-krishnan-chatterjee-is-shaping-a-unique-identity-for-brand-hcl/
Divya Marathi now a case study at IIM Bangalore
The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years
http://www.mxmindia.com/2012/09/divya-marathi-now-a-case-study-at-iim-bangalore/
i next launches Indore edition
The Jagran group spreads its wings across another state, Madhya Pradesh, with the launch of compact daily i next's 14th edition in Indore
http://www.mxmindia.com/2012/09/i-next-launches-indore-edition/
Landmark launches e-books section on website
Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com
http://www.mxmindia.com/2012/09/landmark-launches-e-books-section-on-website/
The Anchor: Six Smart Screen marketing challenges in India
It's small, pocket-sized, enticing, and very very immediate. But the smart screen comes with its own set of challenges for marketers, writes Anuj Kumar
http://www.mxmindia.com/2012/09/the-anchor-six-smart-screen-marketing-challenges-in-india/
Debrief: Rajasthan Tourism: Bahut ghuma diya!
Rajasthan Tourism has come up with a cool idea for its new ad. And it's the traditional 'Ghoomo' dance. This is a good thought. But...
http://www.mxmindia.com/2012/09/debrief-rajasthan-tourism-bahut-ghuma-diya/
Slanging matches over coal continue
The decibel levels were so high on Times Now that you could not distinguish between the sense and the screams, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/slanging-matches-over-coal-continue/
