Do pre-release star appearances work?
While viewers don't seem to mind popular actors appearing on primetime shows, does it help TV with ratings and filmwallahs with ticket sales?
http://www.mxmindia.com/2012/09/do-pre-release-star-appearances-work/
Jaldi 5 with Ashok Mansukhani: To achieve 100% digitization, govt must be a facilitator, not a schoolmaster
In the run-up to the Sunset Date of October 31, we spoke to Ashok Mansukhani, President of the MSO Alliance, on the preparedness for 100 percent digitization in the four metros
http://www.mxmindia.com/2012/09/jaldi-5-with-ashok-mansukhani-govt-must-be-a-facilitator-not-a-schoolmaster/
Anshuman Misra quits Turner
Turner International has announced that Anshuman Misra, Senior Vice President and Managing Director of Networks and Content Distribution is moving on
http://www.mxmindia.com/2012/09/anshuman-misra-quits-turner/
Vikatan group to launch weekly mag Timepass
Vikatan Group which publishes nine titles in Tamil is gearing up to launch its tenth title - Timepass. As the name suggests, the magazine will focus on entertainment and will cater to those young at hear
http://www.mxmindia.com/2012/09/vikatan-group-to-launch-weekly-mag-timepass/
India TV signs up Paritosh Joshi as strategist
In his role as a strategist for India TV, Mr Joshi primarily will be responsible for optimizing and leading the revenue function of the existing businesses, and business development for the forthcoming ventures for the company
http://www.mxmindia.com/2012/09/india-tv-signs-up-paritosh-joshi-as-strategist/
AdStrat: Visa: Turning your dream into a reality
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/09/adstrat-visa-turning-your-dream-into-a-reality/
iProspectCommunicate2 appoints Sayan Banerjee as VP - Biz Devpt
iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP - Business Development, key client relationships, digital consulting for BFSI and other core verticals
http://www.mxmindia.com/2012/09/iprospectcommunicate2-appoints-sayan-banerjee-as-vp-biz-devpt/
The Anchor: 8 reasons why the licensing & merchandising market holds promise in India
In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market
http://www.mxmindia.com/2012/09/the-anchor-8-reasons-why-the-licensing-merchandising-market-holds-promise-in-india/
Debrief: Fevicol Marine: The magic is back!
This is the Fevicol we know and love. The TVC packs in all the ingredients of a good ad
http://www.mxmindia.com/2012/09/debrief-fevicol-marine-the-magic-is-back/
Ranjona Banerji: Economy on the front seat
Ranjona Banerji scans nightly news and the morning papers plus assorted spots on cyberspace to bring us this review
http://www.mxmindia.com/2012/09/ranjona-banerji-economy-on-the-front-seat/
Signposts… September 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-25
