Stories on 31st Jan '13

Captains cool on M&E revenue
CEOs of the media and entertainment sectors are bullish about the sector’s revenue growth, notes a PwC survey
 http://www.mxmindia.com/?p=40566


'Consumer confidence in mcommerce at all-time high'
BuzzCity research expects Indian mCommerce activity to grow, with 53% of consumers having already shopped via mobile
 http://www.mxmindia.com/?p=40472

Jaldi 5 with Ashish Mishra: 'Great deal of confusion in brand consultancy sector'
Interbrand's Ashish Mishra tells MxMIndia about the agency's strategy for the Indian market and what one can expect from it in the near future
 http://www.mxmindia.com/?p=40563

Shailesh Kapoor: There's a music programmer in all of us!
Shailesh Kapoor on the thankless job of a music programmer which appears so easy that anyone can try his or her hand at it, only because who's to tell whether it was done well or not
 http://www.mxmindia.com/?p=40565

India TV announces Yuva Awards
India TV has announced the first Yuva Awards, planned to honour India's future by instituting recognition for the most promising young faces of the nation. The awards will be given on Feb 18 in New Delhi
 http://www.mxmindia.com/?p=40602

Debrief: Headlines Today: Interactivity won't bring in freshness
Perhaps the viewers will enjoy one show a day based on this theme, but if Headlines Today wants to make this a core strategy, then they could be headed for trouble
 http://www.mxmindia.com/?p=40562


Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
 http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/


Ian and Goz to lead Digitas and Razorfish APAC as ECDs
Creative wiz team Ian Shepherd and Richard 'Goz' Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors, based in the Hong Kong office of Digitas and Razorfish
 http://www.mxmindia.com/?p=40567


Saugata Bagchi, Bijoe George get wider roles at Tribal DDB, Rapp India
Bijoe George, VP, Rapp, will now handle Rapp India's operations in the West and South. Saugata Bagchi, VP, Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore
 http://www.mxmindia.com/?p=40568

Reinterpret the Anthem, win a prize
Talenthouse India is bringing together India's youth to crowdsource the National Anthem, with the movement 'My Nation My Anthem'
 http://www.mxmindia.com/?p=40564
 

ANCHOR | One Big Idea by Sanjay Pareek
Outdoor requires systematic improvement to become a media of choice
http://www.mxmindia.com/?p=40561

ANCHOR | One Big Idea by Mitrajit Bhattacharya
How print can buck the trend and last forever
http://www.mxmindia.com/?p=40560

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 29th Jan '13

Gujarati writer-journalist Devendra Patel's journey to the Padma Shri
The celebrated Ahmedabad-based columnist speaks to MxMIndia on his life and times
http://www.mxmindia.com/?p=40365


With Mahindra in tow, Interbrand begins India ops on a high
The DDB Mudra Group firm sets up shop with a big client in the bag
http://www.mxmindia.com/?p=40396


Top marketing & media agency bosses in first nominee list of IAA awards
The IAA Leadership Awards will recognize outstanding professionals across Marketing, Advertising and Media
http://www.mxmindia.com/?p=40360


Longhand 2.0: Getting better, and longer
Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide aspires to bring long copy back in fashion. Of course, where required
http://www.mxmindia.com/?p=40361


Debrief: Bournvita Li'l Champs: Going after moms
This is an ad that will work, even if it isn't creatively brilliant. And that's because it's based on a good consumer insight: Today's moms find themselves under as much pressure as their kids
http://www.mxmindia.com/?p=40357


Ranjona Banerji: Party reps also to blame for News TV
Party spokespersons interrupt and shout all the time when someone else is talking, rues Ranjona Banerji
http://www.mxmindia.com/?p=40428


Bloomberg TV India gets 'Down to Earth'
Starting Feb 2, the special series will capture the passion of social entrepreneurs who are changing the face of India
http://www.mxmindia.com/?p=40358


Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign
'Manager Sahab' has been created to educate the customer on life insurance and help him take correct and informed financial decisions
http://www.mxmindia.com/?p=40359


92.7 Big FM's 'Big Disha' campaign wins 2 rural marketing awards
The youth-based education programme won 'Best On-Ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India
http://www.mxmindia.com/?p=40363


Nick India & Mahindra Retail partner for kids' adventure toys range
Nick India, Viacom18's kids brand, in association with one of India's leading retailers, Mahindra Retail, have introduced a new range of adventure toys
http://www.mxmindia.com/?p=40362


Experian Marketing Services bags Cafe Coffee Day, Apnapaisa and Yepme
Experian CheetahMail, the world's largest permission-based email marketing platform, has expanded its portfolio of clients by signing up with Cafe Coffee Day, Apnapaisa and Yepme.com
http://www.mxmindia.com/?p=40364

Jagran, Vanitha lead in Indian Readership Survey 2012 Q3. TOI & India Today are top Eng paper & mag
http://www.mxmindia.com/?p=40437



ANCHOR | ONE BIG IDEA: Madhukar Sabnavis
Digital will change the game, for advertisers and marketers
http://www.mxmindia.com/?p=40356


ANCHOR | ONE BIG IDEA: Dr. Subho Ray
Making the rural market a force to reckon with
http://www.mxmindia.com/?p=40355

Stories on 28th Jan '13

17 trends for newspaper journalism
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293


Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266

Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265

AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262

Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263

Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261

Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264

Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268

Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267

Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269

Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270

RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271


ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260

Stories on 25th Jan '13

Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series
MxMIndia will bring you the first and only Indian Media Power List & series on Emerging  Leaders
http://www.mxmindia.com/?p=40189

Ashok Amritraj makes TV show of docus on social issues
Hollywood producer Ashok Amritraj to produce television shows on social issues in India
http://www.mxmindia.com/?p=40180

Paritosh Joshi: Ratings need reinventing
Faceless, identity-less statistics - or the very centre of all analytical exercises? It's time to give viewers their due
http://www.mxmindia.com/?p=40169

Anil Thakraney: Movies & ads don't create rapists
I strongly believe movies and ads have a very limited role to play in influencing social behavior. Think about this: If movies could affect people, we would have been a nation of a billion noble citizens, as films almost always tell us that good wins over evil
http://www.mxmindia.com/?p=40168

Ranjona Banerji: Country can't be held ransom to career ambitions of anchors
Ranjona Banerji highlights former navy chief Arun Prakash's damning indictment of TV media's role over skirmishes on the LOC.
http://www.mxmindia.com/?p=40205

Speaking of Which | Begging the Question
Vidya Heble entreats readers not to beg. The question, that is
http://www.mxmindia.com/?p=40170

Anchor | One Big Idea by Srikant Sastri: Broadband reach, multilingual content
http://www.mxmindia.com/?p=40167

One Big Idea by Harrish M Bhatia: Mutual cooperation by radio brands to show true potential for advertisers
http://www.mxmindia.com/?p=40166

Draftfcb Ulka appoints Trishay Kotwal as CD
Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director
http://www.mxmindia.com/?p=40179

Headlines Today introduces 'Right to Be Heard'
A new initiative by the English news channel promises people the chance to be heard
http://www.mxmindia.com/?p=40178

Suppandi on your lunchbox soon?
Amar Chitra Katha has announced the Tinkle range of back-to-school and stationery products, and is in talks with business partners, distributors and manufacturers for the Tinkle franchise
http://www.mxmindia.com/?p=40182

Cogito team wins Young Managers competition
A team from Cogito Consulting has won the BMA competition for young managers 2013
http://www.mxmindia.com/?p=40181

Stories on 24th Jan '13

The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078

ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116

Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080

IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073

BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071

Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079

Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070

Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069

DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072

Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077

SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074

Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075

Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076

ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068

ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?

http://www.mxmindia.com/?p=40066

Stories on 23rd Jan '13

Your Mom is on FB... and other key Social Media trends for 2013
Smartphones, videos, analytics are identified as the way to go this year by online marketing firm ODigMa
http://www.mxmindia.com/2013/01/your-mom-is-on-fb-and-other-key-social-media-trends-for-2013/

What next, now that digitization has begun?
Two months into digitization, how are viewers, broadcasters and advertisers faring? Report from afaqs.com event
http://www.mxmindia.com/2013/01/what-next-now-that-that-digitization-has-begun/

Jaldi 5 with L V Krishnan: Core viewers of genres is up
LV Krishnan, CEO, TAM India, on digitization and its lessons for broadcasters and advertisers
http://www.mxmindia.com/2013/01/jaldi-5-with-l-v-krishnan-core-viewers-of-genres-has-gone-up/

Adland 'Inkaar' to film with NCD accusing agency CEO of sexual harassment
Sudhir Mishra's latest film has created a flutter in advertising world with charges of it stereotyping an ad agency to be "glamour-laden and loose life"
http://www.mxmindia.com/2013/01/adland-inkaar-to-film-with-ncd-accusing-agency-ceo-of-sexual-harassment/

IAA reveals 18 categories for leadership awards
The categories cover a wide spectrum of verticals from auto, banking, media & entertainment, Telecom and FMCG among others
http://www.mxmindia.com/2013/01/iaa-reveals-18-categories-for-leadership-awards/

Havas to handle media duties for Voltas
The multi-agency pitch included GroupM, Madison, Aegis and IPL
http://www.mxmindia.com/2013/01/havas-to-handle-media-duties-for-voltas/

Citizen Dentsu relaunched
Citizen Dentsu has been formed as a division of Dentsu Communications to address the unique requirements of the social and development sector, with the support and resource bank of Dentsu Global
http://www.mxmindia.com/2013/01/citizen-dentsu-relaunched/

Sony goes Liv with digital entertainment
MSM has announced the launch of Sony Liv, its first digital entertainment channel, providing entertainment on the go
http://www.mxmindia.com/2013/01/sony-goes-liv-with-digital-entertainment/

Anil Thakraney: Media needs access to rape trial
This case involves more than the tragedy of one individual. The incident deals with the systematic failure of the state, the police and the aam aadmi at large... all the more reason the media needs to have access to the daily proceedings
http://www.mxmindia.com/2013/01/anil-thakraney-media-needs-access-to-rape-trial/

Dish TV reports Rs 4,943 revenues in Q3
The DTH platform also added 829,000 new subscribers with ARPU of Rs 160
http://www.mxmindia.com/2013/01/dish-tv-reports-rs-4943-revenues-in-q3/

Advertisers serious about backing comedy
Advertisers at L’Oreal, Nokia, Samsung, M&M and Vodafone jostling for ad spots on popular comedy programmes
http://www.mxmindia.com/2013/01/advertisers-serious-about-backing-comedy/

Conf on managing media libraries & archives on Feb 4-5
The Association of Media Libraries & Archives has organised a National Conference on 'Managing Media Libraries & Archives' on February 4-5 in New Delhi
http://www.mxmindia.com/2013/01/conf-on-managing-media-libraries-archives-on-feb-4-5/

Haresh Nayak: We have to associate our medium with the future
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-haresh-nayak-we-have-to-associate-our-medium-with-the-future/

Manajit Ghoshal: Publishers must raise the price

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-manajit-ghoshal-publishers-must-raise-the-price/

Stories on 22nd Jan '13

Bindass way to go!
Talking Business with Nikhil Gandhi, Exec Director, Youth Channels at Disney UTV in a new fortnightly interview series with heads of media businesses
http://www.mxmindia.com/2013/01/bindass-way-to-go/

Running for a cause, for oneself at SCMM 2013
There were many mediapersons participating at the Standard Chartered Mumbai Marathon, many regulars and some first-timers. MxMIndia asked some regulars to recount their experience
http://www.mxmindia.com/2013/01/running-for-a-cause-for-oneself-at-scmm-2013/

Indigo Consulting retains Asian Paints' digital biz
Digital agency Indigo Consulting has retained the digital account of Asian Paints, India's largest and Asia's third largest paints company. The win comes after a multi-agency pitch
http://www.mxmindia.com/2013/01/indigo-consulting-retains-asian-paints-digital-biz/

Jaldi 5 with Arun Sharma: Friendship will never be boring
Has Airtel reached saturation with its 'Tera Mera' campaign? Bharti Airtel Limited's Arun Sharma tells MxMIndia all about it
http://www.mxmindia.com/2013/01/jaldi-5-with-arun-sharma-friendship-will-never-be-boring/

Front Page 2012: Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fictions
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fiction shows for the year 2012
http://www.mxmindia.com/2013/01/front-page-2012-pudhcha-paul-devyani-maa-ranked-most-popular-marathi-bangla-fictions/

Debrief: Coke: Crazy nahin kiya re!
Coke should go all-out on the crazy quotient; they need to think of wild and charming incidents. No need for multiple situations, they should tell us one cool story/incident at a time. This will make the communication stronger
http://www.mxmindia.com/2013/01/debrief-coke-crazy-nahin-kiya-re/

What to watch out for in PR in 2013: MSLGroup report
Extracts from Public Relations in India: Inside the Industry's Mind and the 2013 Outlook, published by MSLGroup India
http://www.mxmindia.com/2013/01/what-to-watch-out-for-in-pr-in-2013-mslgroup-report/

Ranjona Banerji: The Nation wants to know: should we have TV anchors, why should we have TV anchors?
Read the analyses in the papers if you want to make some sense of news, suggest Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-the-nation-wants-to-know-should-we-have-tv-anchors-why-should-we-have-tv-anchors/

DB Corp posts robust revenue in Q3
DBCL's Consolidated Total Revenues have increased by 8.6% to Rs. 1,2064 million from Rs. 11,113 million in last fiscal
http://www.mxmindia.com/2013/01/db-corp-posts-robust-revenue-in-q3/

Showtime Events bags Gold at The Gala Awards
Showtime's nine-day 'BMX Xperience' involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site
http://www.mxmindia.com/2013/01/showtime-events-bags-gold-at-the-gala-awards/

ANCHOR | ONE BIG IDEA by Devendra Chawla: QR Code - the next big thing
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-devendra-chawla-qr-code-the-next-big-thing/

ANCHOR | ONE BIG IDEA by Sundeep Nagpal: Keep It Simple, Stupid!

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sundeep-nagpal-keep-it-simple-stupid/

Stories on 21st Jan '13

Can Hockey India League match IPL?
Will the hockey extravaganza be a worthy alternative to the cricket carnival? MxM Mondays finds out
http://www.mxmindia.com/2013/01/can-hockey-india-league-match-ipl/

Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era
The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'
http://www.mxmindia.com/2013/01/publish-or-perish-indian-magazine-congress-2013-to-discuss-future-of-mags-in-digital-era/

MIB seeks TRAI recommendations on local channels
The I&B Ministry has sought the recommendations of the TRAI regarding transmission of local channels or ground based channels operated by LCOs and MSOs
http://www.mxmindia.com/2013/01/mib-seeks-trai-recommendations-on-local-channels/

Guest Comment by Joydip Kapadia: BARC takes its first step
The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps
http://www.mxmindia.com/2013/01/guest-comment-by-joydip-kapadia-barc-takes-its-first-step/

Ranjona Banerji: An Open Letter to ESPN-Star Sports
Ranjona Banerji urges ESPN Star to stop buying rights to tennis tournaments if it isn't interested in showing them properly
http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/

Anil Thakraney: We need an Oprah in India
Oprah brings in a healthy combination of curiosity and compassion to the interview. The last thing a troubled soul wants is to be judged by the interviewer. And there's a lesson in this for our aggressive, judgmental, in-your-face TV anchors and interviewers. Sadly, we don't have a single TV person out here in Oprah's league
http://www.mxmindia.com/2013/01/anil-thakraney-we-need-an-oprah-in-india/

AdStrat: Rupa Frontline - Sabse Aage
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-rupa-frontline-sabse-aage/

Reviewing the Reviews: Inkaar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/01/reviewing-the-reviews-inkaar/

Havas pushes integration, digital strategy into media
The newly created 'Havas Media Group' will include all of Havas's media agencies. This move brings the media side of the business in line with the structure of Havas' creative division, Havas Creative Group
http://www.mxmindia.com/2013/01/havas-pushes-integration-digital-strategy-into-media/

SVG Media launches Velocity
SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity
http://www.mxmindia.com/2013/01/svg-media-launches-velocity/

TV18 Broadcast announces Q3 results
Showing a strong growth trajectory this quarter, the company turned in a profit of Rs. 21.3 crore after tax
http://www.mxmindia.com/2013/01/tv18-broadcast-announces-q3-results/

NDTV Good Times tackles life changes
'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs
http://www.mxmindia.com/2013/01/ndtv-good-times-tackles-life-changes/

ANCHOR | ONE BIG IDEA: Ambi MG Parameswaran: Build a broad-based talent cadre, build the country's GDP
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-ambi-mg-parameswaran-build-a-broad-based-talent-cadre-build-the-countrys-gdp/

ANCHOR | ONE BIG IDEA: Rahul Johri: Digitization to re-ignite Indian television industry
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-rahul-johri-digitization-to-re-ignite-indian-television-industry/

Stories on 18th Jan '13

Indian creatives are global influencers:Tim Love
As Omnicom's Tim Love hangs up his hat, he talks about his retirement, his close association with India, challenges he faced... and conquered
http://www.mxmindia.com/2013/01/indian-creatives-are-a-global-influencer-tim-love/

e-Commerce set for steady growth in 2013: IAMAI
The current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth
http://www.mxmindia.com/2013/01/e-commerce-set-for-steady-growth-in-2013-iamai/

Chernin Group's CA Media invests in Graphic India
Liquid Comics co-founder Sharad Devarajan has been appointed CEO of the new company
http://www.mxmindia.com/2013/01/chernin-groups-ca-media-invests-in-graphic-india/

Ola Cabs wins Start-Up of the Year at India Digital Awards
The IAMAI has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry
http://www.mxmindia.com/2013/01/ola-cabs-wins-start-up-of-the-year-at-india-digital-awards/

Free Press inks editorial tie-up with Outlook group
Free Press Journal has tied up editorially with Outlook group and will carry select stories from the Outlook Business and Outlook Money magazines on the business pages of the daily
http://www.mxmindia.com/2013/01/free-press-inks-editorial-tie-up-with-outlook-group/

Mudit Trivedi joins TBWA\India as Client Services Director in Delhi
TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director
http://www.mxmindia.com/2013/01/mudit-trivedi-joins-tbwaindia-as-client-services-director-in-delhi/

Sunny Side Up bags creative mandate for Qyuki.com
Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties
http://www.mxmindia.com/2013/01/sunny-side-up-bags-creative-mandate-for-qyuki-com/

Anil Thakraney: Boring Golden Globes
The time has come for Hollywood award show organisers to clamp down hard on family homilies, writes Anil Thakraney
http://www.mxmindia.com/2013/01/anil-thakraney-boring-golden-globes/

Ranjona Banerji: After playing "war war", now "economy economy"?
Television gets back to doing what it does best - confusing everyone, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-after-playing-war-war-now-economy-economy/

American Idol 12 to launch on BIG CBS Love today
BIG CBS Love will air the latest season of American Idol concurrently with the US telecast
http://www.mxmindia.com/2013/01/american-idol-12-to-launch-on-big-cbs-love-today/

Step 1 towards new TV measurement as BARC issues global RFI
The Broadcast Audience Research Council (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in particular and Audience Measurement Research in more general terms
http://www.mxmindia.com/2013/01/step-1-towards-new-tv-measurement-as-barc-issues-global-rfi/


MediaAsides: In which BARC is caught copying and pasting + LV ke endurance ka raaz!
Starting a new group blog with, as the title suggests, asides, random notings and assorted two-bits. And may we add: all to be consumed in good spirit (and along with good spirits may be)
http://www.mxmindia.com/2013/01/mediaasides-in-which-barc-is-caught-copying-and-pasting/


ANCHOR | ONE BIG IDEA: Apurva Purohit: Rationalization of OTEF a must
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-apurva-purohit-rationalization-of-otef-a-must/

ANCHOR | ONE BIG IDEA: Dhiman Mukherji: Creating contextually relevant ecosystem essential for brands
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-dhiman-mukherji-creating-contextually-relevant-ecosystem-essential-for-brands/

Stories on 17th Jan '13

PR industry needs honest answers: Olivier Fleurot
Intent on forging a growth path for the industry, MSLGroup aims to be a thought leader for the PR sphere in India and China, says its Global CEO.
http://www.mxmindia.com/2013/01/pr-industry-needs-honest-answers-olivier-fleurot/

SAB takes 'Dhamaal' to Gujarat
Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21
http://www.mxmindia.com/2013/01/sab-takes-dhamaal-to-gujarat/

Shailesh Kapoor: Why Imam Siddiqui Had To 'Lose' In Bigg Boss
Love him or hate him, you can't ignore the fact that Imam Siddiqui was the big idea for the show this time. Shailesh Kapoor reasons why he didn't win
http://www.mxmindia.com/2013/01/shailesh-kapoor-why-imam-siddiqui-had-to-lose-in-bigg-boss/

Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction Shows of 2012 respectively
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) emerge as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012.
http://www.mxmindia.com/2013/01/front-page-2012-saravanan-meenakshi-mogali-rekulu-most-popular-tamil-telugu-fiction-shows-of-2012-respectively/

Debrief: Volkswagen Polo: Humanising tech
I like this one. Mainly because they have done something which none of the other car ads have done so far. Which is to humanise a technical feature
http://www.mxmindia.com/2013/01/debrief-volkswagen-polo-humanising-tech/

WATConsult uses Twitter to make home decor trendy
To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter
http://www.mxmindia.com/2013/01/watconsult-uses-twitter-to-make-home-decor-trendy/

Raising the underarm deodorant issue
A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion
http://www.mxmindia.com/2013/01/raising-the-underarm-deodorant-issue/

Alfresco appoints Doug Dennerline as new CEO
Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO
http://www.mxmindia.com/2013/01/alfresco-appoints-doug-dennerline-as-new-ceo/

e-India: Seething with creativity, but full potential untapped
Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy
http://www.mxmindia.com/2013/01/e-india-seething-with-creativity-but-full-potential-untapped/

Prema Sagar: Raise the bar on industry standards
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Nabendu Bhattacharyya: 'Innovation' is the key to growth and differentiation in OOH

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Stories on 16th Jan '13

For Adults Only... now in India!
Former Microsoft exec Samir Saraiya launches an e-store selling adult products. While there exists a gap, is the time right for the sexy stuff?
http://www.mxmindia.com/?p=39466

India TV and MxMIndia announce self-defence workshops in media agencies
India TV and MxMIndia announce self-defence workshops in media agencies so that women employees can be better equipped in case of an eventuality
 http://www.mxmindia.com/?p=39495

Pradeep Dwivedi leaves Tata Group for Dainik Bhaskar
Pradeep Dwivedi has moved from Tata Teleservices to join Dainik Bhaskar Group as chief corporate sales and marketing officer, and will be based in Mumbai
http://www.mxmindia.com/?p=39449

India Today Group partners with Affle
The smart media company will use its newly launched network, Ripple, to power the publishing group's rich media and video advertising
http://www.mxmindia.com/?p=39447

Jaldi 5 with Alok Sanwal: There's much acceptance of i-next now
Alok Sanwal, the CEO and Editor at Jagran Prakashan Ltd, discusses the i-next journey and the way ahead
http://www.mxmindia.com/?p=39307

Front Page 2012: Salman Khan & Katrina Kaif Sexiest Celebrities of the Year
Salman Khan and Katrina Kaif emerge Sexiest Celebrities of 2012 as per results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender
http://www.mxmindia.com/?p=39524

Bhaskar announces second edition of Mosaic
The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India
http://www.mxmindia.com/?p=39445

Integrated media approach to launch Bhartiya City
In a cluttered real estate market, Bengaluru's Bhartiya City had to be positioned to attract without overwhelming the customer
http://www.mxmindia.com/?p=39450

CNBC-TV18 launches series on VCs, angel investors
'India's Angels' starts on Jan 19 and will focus on the investor community which drives entrepreneurship in India
http://www.mxmindia.com/?p=39448

Gaana.com launches mobile apps
Times Internet (TIL) announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices
http://www.mxmindia.com/?p=39446

Anil Thakraney: Gh***a Alag Chhe!
If the team desires a continued, healthy run of this Big Brother clone, they need to be very picky in their choice of housemates, writes Anil Thakraney
http://www.mxmindia.com/?p=39444

Anchor | One Big Idea by Prasoon Joshi: Idea creation needs a standardised compensation model
http://www.mxmindia.com/?p=39443

Anchor | One Big Idea by Anuj Gandhi: Cash accountability a must for digitization to be successful
http://www.mxmindia.com/?p=39442

Stories on 15th Jan '13

Trends & Takeaways from CES 2013
Whats-On-India CEO Atul Phadnis captures the highlights of the Consumer Electronic Show (CES) 2013 and the implications for India
http://www.mxmindia.com/2013/01/trends-takeaways-from-ces-2013/

Dentsu Communications wins Jos Alukkas business
Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups
http://www.mxmindia.com/2013/01/dentsu-communications-wins-jos-alukkas-business/

MEC India wins Bluestone.com
The agency's Bengaluru office will handle the jewellery store account
http://www.mxmindia.com/2013/01/mec-india-wins-bluestone-com/

Ranjona Banerji: Much ado about cross-border skirmishes
The patriotic hysteria drummed up every night borders on irresponsibility. The world is not yet, I reckon, run from TV studios, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-much-ado-about-cross-border-skirmishes/

Solo is the way forward for Niloufer Dundh
Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh
http://www.mxmindia.com/2013/01/solo-is-the-way-forward-for-niloufer-dundh/


Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids
Bheem & Jethalal were ranked the most popular television characters amongst kids as per Ormax Media's Front Page 2012 yearender
http://www.mxmindia.com/2013/01/front-page-2012-bheem-jethalal-most-popular-tv-characters-amongst-kids/

No tablet-phablet! Axe to offer free ride to space!!!
Axe offers free ride to space, ropes in moon-man Buzz Aldrin to pilot project
http://www.mxmindia.com/2013/01/no-tablet-phablet-axe-to-offer-free-ride-to-space/

Fujifilm awards digital mandate to Ignitee
Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range
http://www.mxmindia.com/2013/01/fujifilm-awards-digital-mandate-to-ignitee/

Bindass Facebook Jukebox launched
The application not only plays music but also allows the users to interact with each other
http://www.mxmindia.com/2013/01/bindass-facebook-jukebox-launched/

Vserv.mobi launches AudiencePro
The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline
http://www.mxmindia.com/2013/01/vserv-mobi-launches-audiencepro/

Sweet sound of Sennheiser for Blogworks
Sennheiser India has appointed Blogworks to lead its social media and digital strategy, and engagement programme
http://www.mxmindia.com/2013/01/sweet-sound-of-sennheiser-for-blogworks/

Realm activation popularizes McAfee mobile security application
Realm Media's "Coot-Coot" activates McAfee's Mobile Security App in partnership with Airtel
http://www.mxmindia.com/2013/01/realm-activation-popularizes-mcafee-mobile-security-application/

Debrief: Parle-G: Genius limited to the idea
The creative team needs to put their thinking caps on, eat some Parle-G biscuits, and dish out innovative solutions. Much like the bachchas do in the ads
http://www.mxmindia.com/2013/01/debrief-parle-g-genius-limited-to-the-idea/

Draftfcb Ulka creates a new campaign for 99acres
'Sochna Bhi Mat' is the launch camapign for real estate portal 99acres.com
http://www.mxmindia.com/2013/01/draftfcb-ulka-creates-a-new-campaign-for-99acres/

ANCHOR | ONE BIG IDEA by Sunder Hemrajani: A daring leap of faith does more than change the rules of the game
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/

ANCHOR | ONE BIG IDEA by Divya Gupta: The magic of mobile, leveraged well

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-divya-gupta-the-magic-of-mobile-leveraged-well/

Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 10th Jan '13

Insensitive or just mirroring reality?
With the focus now on portrayal of women in popular culture to prevent excesses, the debate is now on how ads ought to be gender sensitive
http://www.mxmindia.com/2013/01/insensitive-or-just-mirroring-reality/

Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus
Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand
http://www.mxmindia.com/2013/01/paddy-joins-adfest-2013-as-jury-president-design-lotus-print-craft-lotus/

Kamal Haasan puts off Vishwaroopam launch, will not pull out from DTH release
Kamal Haasan postpones the Vishwaroopam launch but says he will not his DTH partners
http://www.mxmindia.com/2013/01/kamal-haasan-puts-off-vishwaroopam-launch-will-not-pull-out-from-dth-release/

Paritosh Joshi: In praise of Agora Redux
For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast
http://www.mxmindia.com/2013/01/paritosh-joshi-in-praise-of-agora-redux/

R K Swamy Media Group wins Fortis Hospitals
R K Swamy Media Group has won the media duties for Fortis Hospitals (South) in a multi-agency pitch
http://www.mxmindia.com/2013/01/r-k-swamy-media-group-wins-fortis-hospitals/

Big FM 92.7's Trivandrum station gets best reporting award at Kerala film fest
Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'
http://www.mxmindia.com/2013/01/big-fm-92-7s-trivandrum-station-gets-best-reporting-award-at-kerala-film-fest/

Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year
Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-salman-khan-katrina-kaif-ranked-most-popular-bollywood-stars-of-the-year/

Debrief: Hero Glamour:  The chick magnet
The approach of attracting girls has been used by bike manufacturers a zillion times, but this one stands out for going unabashedly all-out. The jingle is quite peppy too, and this adds to the ad’s appeal
http://www.mxmindia.com/2013/01/debrief-hero-glamour-the-chick-magnet/

Big Fame Star set for take-off
The stage is set for the launch of Big Fame Star, a reality show that will showcase talent from India's hinterland
http://www.mxmindia.com/2013/01/big-fame-star-set-for-take-off/

Anchor | One Big Idea by Jaideep Shergill: Using content for marketing
As the nature of marketing communication shifts decisively from hardsell to engagement, content marketing is becoming a powerful tool for brands to build relationships with customers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-jaideep-shergill-using-content-for-marketing/

Anchor | One Big Idea by Vikram Sakhuja: Pressure on GECs as digitization enables greater consumer choice

My big idea for Hindi GEC TV media to leapfrog is to go FTA (free to air).

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-vikram-sakhuja-pressure-on-gecs-as-digitization-enables-greater-consumer-choice/

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/

Stories on 8th Jan '13

Big to small screen: Who benefits the most?
Long before a film hits releases, its producers strike lucrative deals with TV channels. But what really happens after a film is sold to a channel?
http://www.mxmindia.com/2013/01/big-screen-to-small-screen-who-benefits-the-most/

Nakul Chopra to lead Goafest organising committee
Nakul Chopra, CEO - South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013
http://www.mxmindia.com/2013/01/nakul-chopra-to-lead-goafest-organising-committee/

Meanwhile @ Rediff: Sam Ahmed in, D Rajappa out
Rediffusion Y&R has announced the entry of Sam Ahmed as Vice Chair and CCO as President and long-standing Rediff hand D Rajappa has called it quits
http://www.mxmindia.com/2013/01/meanwhile-rediff-sam-ahmed-in-d-rajappa-out/

IPL 2013 to be simulcast on Max and Sony Six
India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds
http://www.mxmindia.com/2013/01/ipl-2013-to-be-simulcast-on-max-and-sony-six/

Ormax Media announces Front Page 2012 yearender
Front Page 2012 is Ormax Media’s yearend media and entertainment review... as exclusive media partner, MxMIndia will carry nuggets from report
http://www.mxmindia.com/2013/01/ormax-media-announces-front-page-2012-yearender/

Olive Crown awards call for entries from across Asia
In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia
http://www.mxmindia.com/2013/01/olive-crown-awards-call-for-entries-from-across-asia/

Shut down by fire, Radio City takes it online
The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall
http://www.mxmindia.com/2013/01/shut-down-by-fire-radio-city-takes-it-online/

Debrief: Havells Wires: Creative spark missing
Havells, which usually does funny or caring ads, has decided to jump onto the public service bandwagon for their new wires commercial. And they have failed to generate any electricity
http://www.mxmindia.com/2013/01/debrief-havells-wires-creative-spark-missing/

Ranjona Banerji: Disappointing Prasoon Joshi
After reading out emotional and meaningful poems at protest venues after the Delhi gangrape, Prasoon Joshi was on ‘Storyboard’ saying advertisers are marketers after all and we just try to sell products
http://www.mxmindia.com/2013/01/ranjona-banerji-disappointing-prasoon-joshi/

Anchor | One Big Idea by Punit Goenka: Narrow casting is the way forward
The immense paradigm shift observed in the entertainment consumption patterns indicates the evolution of a fresh ecosystem.


http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-punit-goenka-narrowcasting-is-the-way-forward/

Anchor | One Big Idea by Arvind Sharma: Turning a story into two-way communication
Television dominance led to the creation of the term ‘brand story’ because that is what TV does best – tell stories. A story by its nature is a one-way communication.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-arvind-sharma-turning-a-story-into-two-way-communication/

Milestone Brandcom creates OOH adventure for Aamby Valley City
Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions
http://www.mxmindia.com/2013/01/milestone-brandcom-creates-ooh-adventure-for-aamby-valley-city/

UP men Thrilled by Big RTL's action channel
BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs
http://www.mxmindia.com/2013/01/up-men-thrilled-by-big-rtls-action-channel/

92.7 Big FM announces Big Tamil Entertainment Awards
Singing star Dhanush is to be the face of the awards, which will introduce new categories such as Best Promoted Movie, Best Entertaining YouTube Video and Best Entertaining Movie Trailer
http://www.mxmindia.com/2013/01/92-7-big-fm-announces-big-tamil-entertainment-awards/

Conclave to answer marketers' questions about kids
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest 'why's related to children, and how to go about effectively and responsibly engaging with them
http://www.mxmindia.com/2013/01/conclave-to-answer-marketers-questions-about-kids/

Corporate responsibility to drive future growth at Avian Media
Avian Media has launched its Corporate Responsibility and Sustainability practice, in another step to establish itself as a full service communications agency and strengthen its existing portfolio of services
http://www.mxmindia.com/2013/01/corporate-responsibility-to-drive-future-growth-at-avian-media/