Tuesday 15 January 2013

Stories on 15th Jan '13


Trends & Takeaways from CES 2013
Whats-On-India CEO Atul Phadnis captures the highlights of the Consumer Electronic Show (CES) 2013 and the implications for India
http://www.mxmindia.com/2013/01/trends-takeaways-from-ces-2013/

Dentsu Communications wins Jos Alukkas business
Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups
http://www.mxmindia.com/2013/01/dentsu-communications-wins-jos-alukkas-business/

MEC India wins Bluestone.com
The agency's Bengaluru office will handle the jewellery store account
http://www.mxmindia.com/2013/01/mec-india-wins-bluestone-com/

Ranjona Banerji: Much ado about cross-border skirmishes
The patriotic hysteria drummed up every night borders on irresponsibility. The world is not yet, I reckon, run from TV studios, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-much-ado-about-cross-border-skirmishes/

Solo is the way forward for Niloufer Dundh
Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh
http://www.mxmindia.com/2013/01/solo-is-the-way-forward-for-niloufer-dundh/


Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids
Bheem & Jethalal were ranked the most popular television characters amongst kids as per Ormax Media's Front Page 2012 yearender
http://www.mxmindia.com/2013/01/front-page-2012-bheem-jethalal-most-popular-tv-characters-amongst-kids/

No tablet-phablet! Axe to offer free ride to space!!!
Axe offers free ride to space, ropes in moon-man Buzz Aldrin to pilot project
http://www.mxmindia.com/2013/01/no-tablet-phablet-axe-to-offer-free-ride-to-space/

Fujifilm awards digital mandate to Ignitee
Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range
http://www.mxmindia.com/2013/01/fujifilm-awards-digital-mandate-to-ignitee/

Bindass Facebook Jukebox launched
The application not only plays music but also allows the users to interact with each other
http://www.mxmindia.com/2013/01/bindass-facebook-jukebox-launched/

Vserv.mobi launches AudiencePro
The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline
http://www.mxmindia.com/2013/01/vserv-mobi-launches-audiencepro/

Sweet sound of Sennheiser for Blogworks
Sennheiser India has appointed Blogworks to lead its social media and digital strategy, and engagement programme
http://www.mxmindia.com/2013/01/sweet-sound-of-sennheiser-for-blogworks/

Realm activation popularizes McAfee mobile security application
Realm Media's "Coot-Coot" activates McAfee's Mobile Security App in partnership with Airtel
http://www.mxmindia.com/2013/01/realm-activation-popularizes-mcafee-mobile-security-application/

Debrief: Parle-G: Genius limited to the idea
The creative team needs to put their thinking caps on, eat some Parle-G biscuits, and dish out innovative solutions. Much like the bachchas do in the ads
http://www.mxmindia.com/2013/01/debrief-parle-g-genius-limited-to-the-idea/

Draftfcb Ulka creates a new campaign for 99acres
'Sochna Bhi Mat' is the launch camapign for real estate portal 99acres.com
http://www.mxmindia.com/2013/01/draftfcb-ulka-creates-a-new-campaign-for-99acres/

ANCHOR | ONE BIG IDEA by Sunder Hemrajani: A daring leap of faith does more than change the rules of the game
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/

ANCHOR | ONE BIG IDEA by Divya Gupta: The magic of mobile, leveraged well