Stories on 31st Oct '13

Light at the end of the VUCA tunnel
Global industry captains discuss opportunities that exist in adverse business conditions at the ISA conference
http://www.mxmindia.com/2013/10/light-at-the-end-of-the-vuca-tunnel/

Oh dear! Indians find gifting to partners a pain
Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all
http://www.mxmindia.com/2013/10/oh-dear-indians-find-gifting-to-partners-a-pain/

GroupM hires Manu Prasad as Social Media Head for South
GroupM strengthens social media practice, hires Manu Prasad from Myntra as Social Media Head for the South market
http://www.mxmindia.com/2013/10/groupm-hires-manu-prasad-as-social-media-head-for-south/

Kapil Mishra elevated to Creative Head, Mumbai @ Contract
ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office
http://www.mxmindia.com/2013/10/kapil-mishra-elevated-to-creative-head-mumbai/

Star India to break another record with Sachin, net max number of cheers
Star India has asked fans of the master blaster to cheer "Sachin-Sachin" and break the world record of cheers for a hero who has always broken records for India!
http://www.mxmindia.com/2013/10/star-india-to-break-another-record-with-sachin-net-max-number-of-cheers/

Parle-G to get juniors curious in RBNL's kiddie talent hunt
The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

http://www.mxmindia.com/2013/10/parle-g-to-get-juniors-curious-in-rbnls-kiddie-talent-hunt/

Stories on 30th Oct '13

@FICCI-MEBC: South Side Story by Deloitte
With M&E in South India estimated at Rs 23.9k crore and growing at CAGR of 16% till 2017, clearly the South is where it's all happening!
http://www.mxmindia.com/2013/10/ficci-mebc-south-side-story-by-deloitte/


Why (and how) GSK is ready with Plan B for Horlicks ?
Horlicks is currently in a frenetic expansion mode. It's revitalised its focus on biscuits launched in 1993 and is making forays into areas like noodles and more recently oats
http://www.mxmindia.com/2013/10/why-and-how-gsk-is-ready-with-plan-b-for-horlicks/

Over a quarter of working adults globally now banking via mobile phones
Mobile advertising network Buzzcity study reports that mobile banking is picking up globally
http://www.mxmindia.com/2013/10/over-a-quarter-of-working-adults-globally-now-banking-via-mobile-phones/

Sakal Media Group partners Malaysian PM's nation/state transformation plan
The Sakal Media Group (SMG) has partnered with Pemandu ( Performance Management and Delivery Unit) of the Malaysian Prime Minister's Office (PMO) to enable a quick transformation process for a nation or state in any and every sector
http://www.mxmindia.com/2013/10/sakal-media-group-partners-malaysian-pms-nationstate-transformation-plan/

Bombay Mgmnt Assoc logo to celebrate collaboration
The Bombay Management Association (BMA) has adopted an all-new identity reflecting the changes that are sweeping management thinking.

http://www.mxmindia.com/2013/10/bombay-mgmnt-assoc-logo-to-celebrate-collaboration/

Stories on 28th Oct '13

Future bright for Emerging Agencies
The future appears bright for entrepreneurs running advertising agencies was the consensus at the IAA Knowledge Conclave on Saturday
http://www.mxmindia.com/2013/10/future-bright-for-emerging-agencies/

BARC eyes 50K panel in 1.5 years
BARC is said to have zeroed in what is perceived as cutting edge technology in television audience measurement. The technology is said to be pilfer-proof, future-ready and economical.
http://www.mxmindia.com/2013/10/barc-eyes-50k-panel-in-1-5-years/

India not Shining! So why does FutureBrands 'Country Brand Index' not have India in the Top 25?
FutureBrands' annual 'Country Brand Index' measures the strength of a country brand on various parameters, from awareness to familiarity. The firm also looks at what differentiates a country brand on five key dimensions: value system, quality of life, good for business, heritage and culture, and tourism.
http://www.mxmindia.com/2013/10/india-not-shining-so-why-does-futurebrands-country-brand-index-not-have-india-in-the-top-25/

Desi brands go for 'phoren' models to sell wares
Brands, both big and small, hire foreign models to sell apparel in India
http://www.mxmindia.com/2013/10/desi-brands-go-for-phoren-models-to-sell-wares/

Amith Prabhu: Public Relations for dummies
PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu
http://www.mxmindia.com/2013/10/amith-prabhu-public-relations-for-dummies/

Golfing legend Gary Player to lead jury for India Golf Awards
Legendary golfer Gary Player will lead the jury for India's first golf awards called the Take Solutions India Golf Awards powered by www.golfingindian.com.
http://www.mxmindia.com/2013/10/golfing-legend-gary-player-to-lead-jury-for-india-golf-awards/

Stories on 25th Oct '13

Rise, Rise (& now Exit) of Ronnie Screwvala
He's one of the Indian entertainment industry most successful entrepreneurs. Tracing the journey of the Disney-UTV bossman
http://www.mxmindia.com/2013/10/rise-rise-now-exit-of-ronnie-screwvala/

The Outsider as the Captain
Why companies don't mind taking the risk of hiring CEOs with no industry experience
http://www.mxmindia.com/2013/10/the-outsider-as-the-captain/

Shailesh Kapoor | Rise of Period Dramas: Storm in a Teacup?
In 2013 'innovation' on Hindi general entertainment channels has come in the form of a genre that has taken the front seat like never before - Period Dramas, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-rise-of-period-dramas-storm-in-a-teacup/

Ranjona Banerji: Old Spice goes down the dude
Ranjona Banerji on the new Old Spice ad with Milind Soman, fireworks and more at The Hindu and the set of bathing soaps she has received on renewing her Hindustan Times subscription

http://www.mxmindia.com/2013/10/ranjona-banerji-old-spice-goes-down-the-dude/

Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 23rd Oct '13

Time for full-service as Publicis buys Beehive?
Publicis Worldwide CEO Nakul Chopra makes a case for media & creative to co-exist + an interview with Beehive's Sanjit Shastri
 http://www.mxmindia.com/?p=55245

Prestige partners Sab for a show that goes beyond an AFP
Sab TV launches 'Jo Biwi Se Kare Pyaar' in partnership with home appliances firm TTK Prestige
 http://www.mxmindia.com/?p=55246

Fashion TV restyles India act, appoints Trinity Dreamworks & Helios
The channel FashionTV is to intensify its India focus by partnering with Trinity Dreamworks and Helios Media for revenue and brand management
 http://www.mxmindia.com/?p=55244

Starsports.com partners McLaren Mercedes F1 team in Indian GP
Starsports.com has entered into a partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix (Oct 25-27)
 http://www.mxmindia.com/?p=55262

MSLGroup hires Amit Misra & Rekha Rao for key roles
Amit Misra joins as Executive Vice President & Director - Public Affairs of the firm in Delhi and Rekha Rao as General Manager of 2020MSL in Mumbai
 http://www.mxmindia.com/?p=55251

Designomics Awards to be presented today
The third annual Designomics Awards will be held today recognising businesses and their creative partners that incorporate strategic design in important milestones of commerce
http://www.mxmindia.com/?p=55274

Stories on 22nd Oct '13

ISA Global CEO conf to help face VUCA world: Hemant Bakshi
Get the mantras to navigate a volatile, uncertain, complex and ambiguous world, says the Indian Society of Advertisers chairman
 http://www.mxmindia.com/?p=55215

Home min tightens screws on TV channels. Director credentials to be reverified every 3 yrs
In addition, directors may have to be cleared by the MHA every time an existing TV company launches a new channel
 http://www.mxmindia.com/?p=55213

Ranjona Banerji: Flip-flop takes 'Hindu' back in time
Both journalism and professionalism undoubtedly take a bit of a beating when a much-admired newspaper like The Hindu falls back in time, writes Ranjona Banerji
 http://www.mxmindia.com/?p=55222

Jaldi 5 with Dominic Powers, Epsilon: Indian brands beginning to understand value of analytics
A quick Q&A with Epsilon's Dominic Powers on the emerging marketing for brand analytics in the country
 http://www.mxmindia.com/?p=55226

Stories on 21st Oct '13

Meet the new CEOs of Lodestar UM & Initiative
Nandini Dias and Anamika Mehta on taking charge of the two IPG Mediabrands agencies
 http://www.mxmindia.com/?p=55126

MEC India expands media agency mandate within Reliance ADAG
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect & Reliance Digital TV
 http://www.mxmindia.com/?p=55115

Murdoch, Mukesh team up for football league
Media magnate Rupert Murdoch and top industrialist Mukesh Ambani team up for IPL-style football league next year
 http://www.mxmindia.com/?p=55114

No news on FM radio is bad news
Private radio channels slam government policy on 'airing news on radio'
 http://www.mxmindia.com/?p=55114

Amith Prabhu: How Public Relations can win back the respect it deserves!
Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu
 http://www.mxmindia.com/?p=55114

Colors takes '24' action to a 3D game
The game is fast-paced and score-based where the player is a third-person, cover-based shooter whose goal is to single-handedly foil terrorist operations organized within Mumbai
 http://www.mxmindia.com/?p=55114

Reviewing the Reviews: Boss didn't deserve more than 2 stars
In the case of Anthony D'Souza's Boss, even the low-brow and forgiving audience turned up its nose, notes Deepa Gahlot
http://www.mxmindia.com/?p=55114

Stories on 18th Oct '13

This Tata forges welcome to Tesco
Noel Tata is the man helping build the Tesco-Tata retail partnership in India
http://www.mxmindia.com/2013/10/this-tata-forges-welcome-to-tesco/

Indian employees say bosses set good example, hate corporate jargon
A survey conducted on Boss’s Day that fell on Oct 16 reveals that a majority of Indian execs are happy with their managers
http://www.mxmindia.com/2013/10/indian-employees-say-bosses-set-good-example-hate-corporate-jargon/

Anand Mahindra is Forbes India 'Entrepreneur for the Year 2013'
Forbes India presents Leadership Awards with a galaxy of industry captains in attendance
http://www.mxmindia.com/2013/10/anand-mahindra-is-forbes-india-entrepreneur-for-the-year-2013/

Shailesh Kapoor: Never Underestimate Cricket
You never know when it will surprise you, writes Shailesh Kapoor, commenting on the impact that India's successful run chase in the ODI against Australia had on other television programming (and film release)
http://www.mxmindia.com/2013/10/shailesh-kapoor-never-underestimate-cricket/

Ranjona Banerji: Slippery slope of big biz-funded media
Is corporate investment in mainstream media a big danger for even a semblance of free and fair journalism, asks Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-slippery-slope-of-big-biz-funded-media/

DY Works creates identify for Dewan Housing's edu finance arm
The assignment entailed conceptualizing the positioning to naming and designing the brand - Avanse
http://www.mxmindia.com/2013/10/dy-works-creates-identify-for-dewan-housings-edu-finance-arm/

Stories on 17th Oct '13

Sony Pix aims at rising with Skyfall
Saurabh Yagnik, EVP & Biz Head, Sony Pix is gung-ho as the MSM network’s English movie channel announces a slew of initiatives with its relaunch
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

10 cultural trends that will define entertainment in future: Mindshare report
Media major Mindshare provides a peek into the future of Indian entertainment in a new report published to coincide with the 90th anniversary celebration of the Walt Disney Company
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

Aaj Tak veteran QW Naqvi joins India TV as Editorial Director
The former head of the TV Today newsroom joins India TV as Editorial Director
http://www.mxmindia.com/2013/10/aaj-tak-veteran-qw-naqvi-joins-india-tv-as-editorial-director/

DS Group catches Everest as creative agency for dairy biz
Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture
http://www.mxmindia.com/2013/10/ds-group-catches-everest-as-creative-agency-for-its-dairy-business/

Big news for Datawallahs as India wins 8 Echo awards
Over 70 brands and their agencies from India competed to get to the coveted International Echo. Eight of 90 Indian entries won awards: OgilvyOne with five wins, M&C Saatchi with two and Netcore with one win
http://www.mxmindia.com/2013/10/big-news-for-datawallahs-as-india-wins-8-dma-international-echo-awards/

GroupM India wins Porter Prize for 'leveraging unique activities'
The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India
http://www.mxmindia.com/2013/10/groupm-india-wins-porter-prize-for-leveraging-unique-activities/

Dentsu Digital bags Honda & Indo-Nissin mandates
Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin
http://www.mxmindia.com/2013/10/dentsu-digital-bags-honda-indo-nissin-mandates/

Tesco gets closer to propah entry as Tata opens 'Star Daily' neighbourhood convenience store in Pune
The outlet will make use of UK firm Tesco's retail expertise and back-end support
http://www.mxmindia.com/2013/10/tesco-gets-closer-to-propah-entry-as-tata-opens-star-daily-neighbourhood-convenience-store-in-pune/

Stories on 15th Oct '13

How Foursquare, Netflix & Spotify are developing agile organizations
Case studies from an Ernst & Young report on Digital Agility on 3 M&E firms fostering innovation by way of organizational agility
http://www.mxmindia.com/2013/10/how-foursquare-netflix-spotify-are-developing-agile-organizations/


International Herald Tribune rechristened International New York Times, shuts Indian print edition
The International Herald Tribune has been renamed the International New York Times with shutters down on the India print edition
http://www.mxmindia.com/2013/10/international-herald-tribune-rechristened-international-new-york-times-shuts-indian-print-edition/


TBWA\India names Xavi Bech de Careda Chief Strategy Officer
TBWA\India pull in Xavi Bech de Careda from DDB Mudra as Chief Strategy Officer
http://www.mxmindia.com/2013/10/tbwaindia-names-xavi-bech-de-careda-chief-strategy-officer/


DDB Mudra appoints Arun Sharma as Head of Planning, Delhi
DDB Mudra gets in Arun Sharma from Contract to head planning in Delhi
http://www.mxmindia.com/2013/10/tbwaindia-names-xavi-bech-de-careda-chief-strategy-officer/


Ranjona Banerji: Good job by media on Phailin
In Freaking News, Ranjona Banerji reviews the fare on all media - print, television, online and Twitter - twice a week - Tuesdays and Fridays
http://www.mxmindia.com/2013/10/ranjona-banerji-good-job-by-media-on-phailin/


Rajan Srinivasan bigs adieu to Web18
The IBNLive CEO moves on, will announce next move in December
http://www.mxmindia.com/2013/10/rajan-srinivasan-bigs-adieu-to-web18/

Stories on 14th Oct '13

10 evils media can do without
Vijayadashmi or Dassera is said to mark the celebration of good over evil. Mediaah! Lists 10 evils must be banished asap
http://www.mxmindia.com/2013/10/10-evils-media-can-do-without/

35 Days to Retirement Day | Sachin: The Original Sau Crore Man
With just 35 days to go before Retirement Day, we look at how the master blaster revved up the endorsement scene
http://www.mxmindia.com/2013/10/35-days-to-retirement-day-sachin-the-original-sau-crore-man/

Sold! Ashok Agarwal & fly's 14% stake in Amar Ujala to founder Rajul Maheshwari for Rs 150cr
Amar Ujala founder Rajul Maheshwari has reportedly bought Ashok Agarwal and family's 14 per cent stake for Rs 150 crore
http://www.mxmindia.com/2013/10/sold-ashok-agarwal-flys-14-stake-in-amar-ujala-to-founder-rajul-maheshwari-for-rs-150cr/

Amith Prabhu: How PR professionals can upgrade their skills
Upgrading skills - by attending training programmes/webinars, reading, attending a global PR conference or personal study trips - entails making the right investments in one’s career, writes Amith Prabhu

http://www.mxmindia.com/2013/10/amith-prabhu-how-pr-professionals-can-upgrade-their-skills/

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 10th Oct '13

Life's looking good for Samsung & LG
Korea's competing chaebols Samsung and LG have found their way to the top in India
http://www.mxmindia.com/2013/10/lifes-looking-good-for-samsung-lg/

Jaldi 5 with Jasmin Sohrabji: Digital is always a focus for Omnicom Media Group
Jasmin Sohrabji, Chief Executive Officer – South East Asia and India of Omnicom Media Group, on the setting up of PHD, client acquisitions and how digital is huge for Omnicom
http://www.mxmindia.com/2013/10/jaldi-5-with-jasmin-sohrabji-digital-is-always-a-focus-for-omnicom-media-group/

Apollo Tyres appoints Brooklyn Brothers as global creative agency
The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management
http://www.mxmindia.com/2013/10/apollo-tyres-appoints-brooklyn-brothers-as-global-creative-agency/

With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
Online retailer Flipkart.com has mopped up a further $160 million ( Rs 976 crore) from mostly new investors, taking the total in the fifth round to $360 million (Rs 2,196 crore)
http://www.mxmindia.com/2013/10/with-160-mn-fresh-funding-flipkarts-1-5-bn-valuation-comparable-to-pg-india-tata-global-beverages/

NewsX appoints Aidem for adsales
NewsX has partnered with Aidem to recalibrate pricing with improved performance
http://www.mxmindia.com/2013/10/newsx-appoints-aidem-for-adsales/

Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering
After parting ways with Percept's Sunburn, Nikhil Chinapa has allied with Live Viacom 18 to bring to Goa in December a five-day electronic dance music festival
http://www.mxmindia.com/2013/10/nikhil-chinapa-to-now-burn-sun-with-live-viacom18-fest-in-goa-to-outwit-percept-offering/

Times Internet partners Ziff Davis to bring IGN & Askmen to India
Times Internet Limited inks partnership with Ziff Davis to launch IGN and Askmen in India
http://www.mxmindia.com/2013/10/times-internet-partners-ziff-davis-to-bring-ign-askmen-to-india/

Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/

Stories on 8th Oct '13

It's Dentsu, Taproot & JWT for Congress
The party gets the old JWT gang (and some new) to rework the 2009 magic and outwit the NaMo blitzkrieg
http://www.mxmindia.com/2013/10/its-dentsu-taproot-jwt-for-congress/

Will Big Bazaar Direct hurt mother brand 'Future Group'?
Big Bazaar Direct marries the reach of the neighbourhood store with the weight of the Big Bazaar brand and the convenience of technology to home-deliver goods and discounts
http://www.mxmindia.com/2013/10/will-big-bazaar-direct-hurt-mother-brand-future-group/

After More, Everest bags Pantaloons Fashion Retail of AV Birla group
The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties
http://www.mxmindia.com/2013/10/after-more-everest-bags-pantaloons-fashion-retail-of-av-birla-group/

Ranjona Banerji: Kunal Vijayakar - very funny, very right!
It appears that the TV18 group, after all the churning that has happened staff-wise, has become right wing, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-kunal-vijayakar-very-funny-very-right/

Esha Media appoints Kashmira Khan as head of operations
Ms Khan, who will look at customized services for TV channels at Esha Media, has worked with TV Today and Hathway Cable and Datacom in the past
http://www.mxmindia.com/2013/10/esha-media-appoints-kashmira-khan-as-head-of-operations/

Chitralekha group's Watch World awards timekeeping excellence
Awards were also presented in the marketing and merchandising category at the premier awards in horology in India
http://www.mxmindia.com/2013/10/chitralekha-groups-watch-world-awards-timekeeping-excellence/

Free Press Journal conducts Spell Champ in Indore
The Free Press Journal group conducted a 'Spell Bee' championship for school students in Indore

http://www.mxmindia.com/2013/10/free-press-journal-conducts-spell-champ-in-indore/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/

Stories on 4th Oct '13

Innovate, for the kill...
...Literally, as Godrej launches a low-cost mosquito repellant. Innovation, say Nisaba Godrej and Sunil Kataria, are key to the consumer product co
http://www.mxmindia.com/2013/10/innovate-for-the-kill/

Grow leaders from within: Andrew Warren-Smith
Leadership development is about creating experiences for people', says the MD of talent management firm Direct Dimensions International
http://www.mxmindia.com/2013/10/grow-leaders-from-within-andrew-warren-smith/

Cricket sponsorship touches new low as Star, ESPN get title rights at throwaway price
ESPN Software, Star India win BCCI title sponsorship rights at Rs 2 crore an international match
http://www.mxmindia.com/2013/10/cricket-sponsorship-touches-new-low-as-star-espn-get-title-rights-at-throwaway-price/

In India, 82% want brands to share, but only 25% do it effectively: Edelman study
PR firm Edelman's inaugural consumer study 'brandshare' proves it pays to share
http://www.mxmindia.com/2013/10/in-india-82-want-brands-to-share-but-only-25-do-it-effectively-edelman-study/

TRAI releases consultation paper on issue/extension of DTH licence
TRAI issues a consultation paper on issue and/or extension of DTH licences pertaining to the entry fee, bank guarantee and period of licence
http://www.mxmindia.com/2013/10/trai-releases-consultation-paper-on-issueextension-of-dth-licence/

Zee appoints Mihir Modi as Chief Finance & Strategy Officer, elevates Hitesh Vakil as CEO, Service Excellence
Hitesh Vakil, CFO with ZEEL for the last 19 years, has been an integral part of the company's journey of over two decades
http://www.mxmindia.com/2013/10/zee-appoints-mihir-modi-as-chief-finance-strategy-officer-elevates-hitesh-vakil-as-ceo-service-excellence/

Pressman Advertising gets listed in BSE & NSE
The agency, which works mostly with public sector firms, has become the first advertising agency in the country to get listed
http://www.mxmindia.com/2013/10/pressman-advertising-gets-listed-in-bse-nse/

Shailesh Kapoor: All Eyes on 24!
Secretly, many in rival channels are praying for the success of '24' Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-all-eyes-on-24/

Ranjona Banerji: When media 'irritated' Lara in Dehradun
The media must acknowledge that it is not the be-all and end-all of an event and must shave off some arrogance by allowing an event to continue smoothly, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-when-media-irritated-lara-in-dehradun/

Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 1st Oct '13

He came, He Conquered

Even though the IAA Global Marketing Summit saw many gurus as speakers, it was BJP’s PM candidate Narendra Modi who stole the show
http://www.mxmindia.com/?p=54557

Where is the authenticity, asks Wally Olins @ IAAGMS
The Saffron Brand Consultants CEO and co-founder was speaking at the IAA India Chapter's Global Marketing Summit. He spoke to MxMIndia on the sidelines of the Summit
http://www.mxmindia.com/?p=54545

ISA to host Global CEO conf with Unilever big boss Paul Polman
Top Indian captains to speak at global CEO conference organized by the Indian Society of Advertisers (ISA)
http://www.mxmindia.com/?p=54543

Tata Chemicals offers ‘namak’ to Draftfcb+Ulka, retains I-Shakti for Leo Burnett
Tata Chemicals appoints Draftfcb+Ulka for Tata Salt and retains Leo Burnett for Tata I-Shakti foods
http://www.mxmindia.com/?p=54551

India TV honours bravehearts with Salaam India Awards
India TV institutes 'Officer's Choice Salaam India Awards' including awards in memory of the victim of the gruesome Delhi gangrape
http://www.mxmindia.com/?p=54553

Ranjona Banerji: Sexist media goes ballistic over 'dehati aurat' remark
The fact that being a village woman or more properly an unsophisticated female is a legitimate insult is something which the media needs to reflect on, writes Ranjona Banerji
http://www.mxmindia.com/?p=54550