Friday 4 October 2013

Stories on 4th Oct '13

Innovate, for the kill...
...Literally, as Godrej launches a low-cost mosquito repellant. Innovation, say Nisaba Godrej and Sunil Kataria, are key to the consumer product co
http://www.mxmindia.com/2013/10/innovate-for-the-kill/

Grow leaders from within: Andrew Warren-Smith
Leadership development is about creating experiences for people', says the MD of talent management firm Direct Dimensions International
http://www.mxmindia.com/2013/10/grow-leaders-from-within-andrew-warren-smith/

Cricket sponsorship touches new low as Star, ESPN get title rights at throwaway price
ESPN Software, Star India win BCCI title sponsorship rights at Rs 2 crore an international match
http://www.mxmindia.com/2013/10/cricket-sponsorship-touches-new-low-as-star-espn-get-title-rights-at-throwaway-price/

In India, 82% want brands to share, but only 25% do it effectively: Edelman study
PR firm Edelman's inaugural consumer study 'brandshare' proves it pays to share
http://www.mxmindia.com/2013/10/in-india-82-want-brands-to-share-but-only-25-do-it-effectively-edelman-study/

TRAI releases consultation paper on issue/extension of DTH licence
TRAI issues a consultation paper on issue and/or extension of DTH licences pertaining to the entry fee, bank guarantee and period of licence
http://www.mxmindia.com/2013/10/trai-releases-consultation-paper-on-issueextension-of-dth-licence/

Zee appoints Mihir Modi as Chief Finance & Strategy Officer, elevates Hitesh Vakil as CEO, Service Excellence
Hitesh Vakil, CFO with ZEEL for the last 19 years, has been an integral part of the company's journey of over two decades
http://www.mxmindia.com/2013/10/zee-appoints-mihir-modi-as-chief-finance-strategy-officer-elevates-hitesh-vakil-as-ceo-service-excellence/

Pressman Advertising gets listed in BSE & NSE
The agency, which works mostly with public sector firms, has become the first advertising agency in the country to get listed
http://www.mxmindia.com/2013/10/pressman-advertising-gets-listed-in-bse-nse/

Shailesh Kapoor: All Eyes on 24!
Secretly, many in rival channels are praying for the success of '24' Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-all-eyes-on-24/

Ranjona Banerji: When media 'irritated' Lara in Dehradun
The media must acknowledge that it is not the be-all and end-all of an event and must shave off some arrogance by allowing an event to continue smoothly, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-when-media-irritated-lara-in-dehradun/