Wednesday 9 October 2013

Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/