Monday 28 October 2013

Stories on 28th Oct '13

Future bright for Emerging Agencies
The future appears bright for entrepreneurs running advertising agencies was the consensus at the IAA Knowledge Conclave on Saturday
http://www.mxmindia.com/2013/10/future-bright-for-emerging-agencies/

BARC eyes 50K panel in 1.5 years
BARC is said to have zeroed in what is perceived as cutting edge technology in television audience measurement. The technology is said to be pilfer-proof, future-ready and economical.
http://www.mxmindia.com/2013/10/barc-eyes-50k-panel-in-1-5-years/

India not Shining! So why does FutureBrands 'Country Brand Index' not have India in the Top 25?
FutureBrands' annual 'Country Brand Index' measures the strength of a country brand on various parameters, from awareness to familiarity. The firm also looks at what differentiates a country brand on five key dimensions: value system, quality of life, good for business, heritage and culture, and tourism.
http://www.mxmindia.com/2013/10/india-not-shining-so-why-does-futurebrands-country-brand-index-not-have-india-in-the-top-25/

Desi brands go for 'phoren' models to sell wares
Brands, both big and small, hire foreign models to sell apparel in India
http://www.mxmindia.com/2013/10/desi-brands-go-for-phoren-models-to-sell-wares/

Amith Prabhu: Public Relations for dummies
PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu
http://www.mxmindia.com/2013/10/amith-prabhu-public-relations-for-dummies/

Golfing legend Gary Player to lead jury for India Golf Awards
Legendary golfer Gary Player will lead the jury for India's first golf awards called the Take Solutions India Golf Awards powered by www.golfingindian.com.
http://www.mxmindia.com/2013/10/golfing-legend-gary-player-to-lead-jury-for-india-golf-awards/