Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world

http://www.mxmindia.com/2014/10/logicserve-digital-unveils-digital-inventory-service-ltd/

Stories on 30th Oct 14

Five ways to break a consumer's trust in a brand
A Dummy's Guide to breaking a consumer's trust in the brand. Or you could treat it as a guide of what not to do...
http://www.mxmindia.com/2014/10/five-ways-to-break-a-consumers-trust-in-a-brand/

Baddies turn scared in Taproot's new film for Mumbai Mirror
Taproot was the creative agency for the film and the brief from BCCL to the agency was clear: "To continue to portray Mumbai Mirror as a fearless voice of the common citizen of Mumbai."
http://www.mxmindia.com/2014/10/baddies-turn-scared-in-taproots-new-film-for-mumbai-mirror/

'Kahaaniyan Banti Hain', says Imagica in new campaign
The campaign conveys the stories of people from all walks of life who visit Imagica
http://www.mxmindia.com/2014/10/kahaaniyan-banti-hain-says-adlabs-imagica-in-new-brand-campaign/

Help the under-resourced with your time. Inviting volunteers for Green Batti Project
The Green Batti Projects invites young advertising and media professionals to volunteer their time to mentor children from under-resourced communities
http://www.mxmindia.com/2014/10/help-the-under-resourced-with-your-time-inviting-volunteers-for-green-batti-project/

BCG report maps journey of innovative companies in India
Across nearly all industries, use of Big Data and Mobile to drive innovation lags their perceived importance
http://www.mxmindia.com/2014/10/bcg-report-maps-journey-of-innovative-companies-in-india/

The Hindu's November Fest scheduled next month
The fest is noted for its eclectic mix of genres and for premiering performances by well-known musicians from across the world
http://www.mxmindia.com/2014/10/the-hindus-november-fest-scheduled-to-be-held-in-november/

Armour Station TV announces additions to lineup
Chennai Egmore, Ahmedabad and Delhi Hazrat Nizamuddin are now part of the Armour Station TV network
http://www.mxmindia.com/2014/10/armour-station-tv-announces-new-additions-to-existing-lineup/

What Ticks for Indian Consumers/ Teens - Kartik Sharma and Venke Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kartik Sharma and Venke Sharma

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-kartik-sharma-and-venke-sharma/

Stories on 29th Oct 14

Ogilvy's 'jod' goes unstuck as Abhijit 'Kinu' Avasthi quits
NCD Abhijit Avasthi calls it a day after a 15-year bonding with Ogilvy. Rajiv Rao will hold solo charge wef Dec 1
http://www.mxmindia.com/2014/10/fevicol-jod-goes-unstuck-as-kinu-quits/

Leo Burnett rides away with Bajaj Discover
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business
http://www.mxmindia.com/2014/10/leo-burnett-rides-away-with-bajaj-discover/

Second edition of Ogilvy's Envy Awards on Nov 3
KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury
http://www.mxmindia.com/2014/10/ogilvy-announces-2nd-edition-of-envy-awards-to-be-held-on-nov-3/

Sanjeev Kotnala: 163 Days to Goafest 2015. 12 Suggestions
Sanjeev Kotnala suggests 12 ways in which the Goafest organising team can deliver a seamless smooth fest and set new benchmarks
http://www.mxmindia.com/2014/10/sanjeev-kotnala-163-days-to-goafest-2015-12-suggestions/

Strepsils unveils digital campaign 'Ab Montu Bolega'
A digital campaign encouraging people to speak their mind with a healthy voice
http://www.mxmindia.com/2014/10/strepsils-unveils-digital-campaign-ab-montu-bolega/

Genesis to drive PR for TEDxGateway 2014
GBM will position and establish TEDxGateway as a leading TED conference in the country
http://www.mxmindia.com/2014/10/genesis-to-drive-communication-mandate-for-tedxgateway-2014/

What Ticks for Indian Consumers/ Women - Jasmin Sohrabji and K V Sridhar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Jasmin Sohrabji and K V Sridhar
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-jasmin-sohrabji-and-k-v-sridhar/

Manish Darji appointed ECD at DDB Mudra West
Darji joins DDB Mudra Group, from BBH India

http://www.mxmindia.com/2014/10/manish-darji-appointed-ecd-at-ddb-mudra-west/

Stories on 28th Oct 14

Indians can't live without gadgets: Expedia study
Indians top users for maps and navigation, reading e-books & booking hotel last-minute through apps
http://www.mxmindia.com/2014/10/indians-cant-live-without-gadgets-expedia-study/

Kartik Smetacek joins L&K Saatchi & Saatchi as ECD
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, etc
http://www.mxmindia.com/2014/10/kartik-smetacek-joins-lk-saatchi-saatchi-as-executive-creative-director/

Monica Nayyar Patnaik is now MD, Eastern Media Limited
Monica Nayyar Patnaik has been appointed Managing Director of Eastern Media Limited
http://www.mxmindia.com/2014/10/monica-nayyar-patnaik-is-now-md-eastern-media-limited/

Ranjona Banerji: A funeral for Indian journalism?
Lots of "selfies" were put up on social media by journalists thus proving that many of them saw the Prime Minister like a star rather than a politician, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-a-funeral-for-indian-journalism/

Karishma Lintas wins creative mandate of Paper Boat
Karishma Lintas would be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendation, positioning and marketing of brand Paper Boat across various media
http://www.mxmindia.com/2014/10/karishma-lintas-sails-through-to-win-the-creative-mandate-of-paper-boat/

Brash Brands, Tata Elxsi execute branding for Imperial Edge
Among the requirements was a ‘big idea’ for the brand, an identity and visual assets, corporate brochure and brand campaign, together with an experience centre and service design
http://www.mxmindia.com/2014/10/brash-brands-tata-elxsi-executes-branding-for-the-imperial-edge/

Farhan to endorse multiple features for IndusInd Bank
The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand
http://www.mxmindia.com/2014/10/farhan-to-endorse-multiple-features-for-indusind-bank/

What Ticks for Indian Consumers/ Men - Satbir Singh and Monica Tata
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Satbir Singh and Monica Tata

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-satbir-singh-and-monica-tata/

Stories on 27th Oct 14

Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/

Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/

dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/

Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/

AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/

ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/

Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/

ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/

VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/

What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/

Stories on 22nd Oct 14

Announcing: The MxMIndia Annual 3
Work on the Third Annual of MxMIndia has just started. Annual 3 will see a release in late January 2015
http://www.mxmindia.com/2014/10/announcing-the-mxmindia-annual-3/

Sanjeev Kotnala: Blame it on the Publisher for decreasing Press Advertising
In this very first year of e-retailing crossfire, the newspapers along with retail have lost some shine, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-blame-it-on-the-publisher-for-decreasing-press-advertising/

Ranjona Banerji: Ads and Ads before you get to Page 1
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-ads-and-ads-before-you-get-to-page-1/

Happy Diwali. See you on Oct 27
Our offices are closed from the evening of today (October 22) to October 26. Our next scheduled update and newsletter will happen on October 27. But, of course, we are around, and will surface if there’s something striking
http://www.mxmindia.com/2014/10/happy-diwali-see-you-on-oct-27/

PR firm Zero Hour Strategies launched
The venture is the brainchild of Amith Prabhu who is the Founder-Director
http://www.mxmindia.com/2014/10/pr-firm-zero-hour-strategies-launched/

Kotak Mahindra wins Efma Award in Spain
The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing
http://www.mxmindia.com/2014/10/kotak-mahindra-wins-efma-award-in-spain/

Big Magic Ganga to host another mega event in Jharkhand
The event is centered on the region's biggest festival Chatt Pooja
http://www.mxmindia.com/2014/10/big-magic-ganga-to-host-another-mega-event-in-jharkhand/

Honesty is the best policy, asserts Kinley
The campaign aims to take forward the legacy of purity & honesty
http://www.mxmindia.com/2014/10/honesty-is-the-best-policy-asserts-kinley/

Reliance Games appoints LinOpinion|GH as its PR partner
The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes
http://www.mxmindia.com/2014/10/reliance-games-appoints-linopiniongh-as-its-pr-partner/

What Ticks for Indian Consumers/ Women- Sandhya Sadananda and Jaideep Shergill
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sandhya Sadananda and Jaideep Shergill

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-sandhya-sadananda-and-jaideep-shergill/

Stories on 21st Oct 14

Leaning into change: Lindsay Pattison
As she gets into the shoes of Global CEO at the GroupM agency Maxus, we catch her for a quick Q&A
http://www.mxmindia.com/2014/10/leaning-into-change-lindsay-pattison/

PepsiCo India's 7-plus-min #GharWaliDiwali film brings joy, sobs
The heart-warming film has directed by Vikramaditya Motwane of Udaan fame and features National Awardwinning actress Geetanjali Thapa
http://www.mxmindia.com/2014/10/pepsico-indias-7-plus-min-gharwalidiwali-film-brings-joy-sobs/

TEDxGateway conf in Mumbai on November 2
The fifth edition of TEDxGateway in Mumbai will happen in Mumbai on November 2. Read more
http://www.mxmindia.com/2014/10/tedxgateway-conf-in-mumbai-on-november-2/

This Diwali, Godrej crafts a plan to hit cockroaches
Lowe Lintas's sequel campaign for Hit Anti Roach Gel urges consumers to 'Just count to 20'
http://www.mxmindia.com/2014/10/this-diwali-godrej-crafts-a-plan-to-hit-cockroaches/

What Ticks for Indian Consumers/ Men - Rajat Sharma and Harish Shriyan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rajat Sharma and Harish Shriyan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-rajat-sharma-and-harish-shriyan/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 16th Oct 14

Getting into the Right Shell
The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell
http://www.mxmindia.com/2014/10/marketing-mix-is-function-of-which-medium-has-right-receptivity-touchpoints-with-our-target-audience-mansi-madan-tripathy-cmo-shell/

Will Punitha Arumugam revert to the media agency business?
While it's known the former Madison Media CEO has quit Google, her next destination is unknown. For now, it's just some travel
http://www.mxmindia.com/2014/10/will-punitha-arumugam-revert-to-the-media-agency-business/

Sale of Tablets to remain below 10 percent in 2014, notes Gartner study
Smartphones to represent 71 percent of the global mobile phone market in 2014
http://www.mxmindia.com/2014/10/sale-of-tablets-to-remain-below-10-percent-in-2014-notes-gartner-study/

Butt Out, says Jealous 21 in new campaign
The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her
http://www.mxmindia.com/2014/10/butt-out-says-jealous-21-in-new-campaign/

MEC Global Solutions beefs up senior team
Ben Rickard, Richard Davies and Mudit Jaju assume senior roles
http://www.mxmindia.com/2014/10/mec-global-solutions-beefs-up-senior-team/

Experience Commerce bags digital duties of Lenovo
Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box
http://www.mxmindia.com/2014/10/experience-commerce-bags-digital-duties-of-lenovo/

What Ticks for Indian Consumers/ Men - Prema Sagar and Arvind Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prema Sagar and Arvind Sharma
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-prema-sagar-and-arvind-sharma/

Stories on 15th Oct 14

A request from MxMIndia: Please go out and Vote!
It's voting day for the Maharashtra and Haryana state assemblies with bypolls in some constituences. So, no lazing around. Go out and use the finger
http://www.mxmindia.com/2014/10/a-request-from-mxmindia-please-go-out-and-vote-2/

Creativeland Asia, Parle Agro likely to part ways?
According to a senior advertising executive with a rival agency, agencies have been invited to pitch for the Appy Fizz account, which was with Grey before Parle Agro shifted it to CLA
http://www.mxmindia.com/2014/10/creativeland-asia-parle-agro-likely-to-part-ways/

FCB Ulka conceptualises new campaign for Hero ISL
Hero aims to strike a chord with football fans and harp on the unbiased unity which the sport brings to the table
http://www.mxmindia.com/2014/10/fcb-ulka-conceptualises-new-campaign-for-hero-isl/

Maarten L Albarda to speak on 'World Goes Digital' at IAA webinar series
The IAA Webinar will be held tomorrow (Thursday, October 16) at 4pm
http://www.mxmindia.com/2014/10/maarten-l-albarda-to-speak-on-world-goes-digital-at-iaa-webinar-series/

Sanjeev Kotnala: Dear Election Commission: Who Is The Candidate From My Area
Some media are benefiting from the EC's low spending limit and really addressing the vote bank. Radio is on an overdrive with the Congress, BJP, Shiv Sena and others are busy finding their voice in multiple languages, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-dear-election-commission-who-is-the-candidate-from-my-area/

ITV's new course will see newsrooms act as classrooms
Students will get a chance to learn from professionals and will get the unique opportunities to work in professional channels
http://www.mxmindia.com/2014/10/itvs-new-course-will-see-newsrooms-act-as-classrooms/

Gionee unveils 'Hello India' festive brand campaign
Gionee is welcoming users from all walks of life with the launch of its Festive Campaign - 'Hello India'
http://www.mxmindia.com/2014/10/gionee-unveils-hello-india-festive-brand-campaign/

What Ticks for Indian Consumers/ Family - Ambika Srivastava and Ajit Thakur
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ambika Srivastava and Ajit Thakur
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-ambika-srivastava-and-ajit-thakur/

Stories on 14th Oct 14

Alliance time for Amazon & Future Group
E-tailer Amazon & Kishore Biyani’s Future Group ink deal to sell goods online, starting with apparel
http://www.mxmindia.com/2014/10/alliance-time-for-amazon-future-group/

Charulata Ravi Kumar is new Razorfish CEO for India
Charulata Ravi Kumar, seasoned business leader, consultant and innovations advisor and columnist named in the role
http://www.mxmindia.com/2014/10/charulata-ravi-kumar-is-new-razorfish-ceo-for-india/

Sakal Media Group to organise 45-day Schoolympics
Unique 'School Olympics' initiative will engage around 300 schools with over 325 events in inaugural edition starting November 3, 2014 and concluding on December 18, 2014
http://www.mxmindia.com/2014/10/sakal-media-group-to-organise-45-day-schoolympics/

Ranjona Banerji: Should Rajdeep Sardesai have got provoked?
Rajdeep Sardesai should have tried to avoid calling the man what he did. We are often provoked while doing our jobs and need to be able to use the appropriate language when that happens, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-should-rajdeep-sardesai-have-got-provoked/

MSM's Liv Sports bags exclusive rights for UEFA Euro 2016 Qualifiers
Liv Sports will offer both live and video-on-demand match content
http://www.mxmindia.com/2014/10/msms-liv-sports-bags-exclusive-rights-for-uefa-euro-2016-qualifiers/

Prasoon Joshi to take a trip down memory lane at IAA Young Turks Forum
To be held on Friday, October 17 at 4.30 pm at Hall of Harmony, Nehru Centre, Worli
http://www.mxmindia.com/2014/10/prasoon-joshi-to-take-a-trip-down-memory-lane-at-iaa-young-turks-forum/

What Ticks for Indian Consumers/ Teens - Prashant Panday and Arijit Ray
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prashant Panday and Arijit Ray
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-prashant-panday-and-arijit-ray/

Nickelodeon unveils 'Be the Boss' campaign
Five kids from across India will decide exactly how their favourite channel will run

http://www.mxmindia.com/2014/10/nickelodeon-unveils-be-the-boss-campaign/

Stories on 13th Oct 14

Product fails when commercial imperatives get in way of editorial integrity: Proctor
Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital
http://www.mxmindia.com/2014/10/where-commercial-imperatives-get-in-way-of-editorial-integrity-the-product-fails-dominic-proctor/

Star bags ICC broadcast for 2015-23 for India, Mid-East
According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement
http://www.mxmindia.com/2014/10/star-bags-icc-broadcast-rights-for-2015-23-for-india-mid-east/

OgilvyOne is India's smartest digital agency: WARC100
The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers
http://www.mxmindia.com/2014/10/ogilvyone-declared-indias-smartest-digital-agency-by-warc100/

LinTeractive to manage Woodland's digital mandate
Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience
http://www.mxmindia.com/2014/10/linteractive-to-manage-woodlands-digital-mandate/

Myntra stocks Mandira & KJO lines, Jabong gets Alia Bhatt
In a bid to attract more young customers, online fashion retailers such as Jabong and Myntra are increasingly tying up with Bollywood celebs to launch exclusive lines
http://www.mxmindia.com/2014/10/myntra-stocks-mandira-bedi-and-karan-johars-line-up-jabong-ties-up-with-alia-bhatt/

ACK enters merchandise biz with launch of figurines
To bring their legendary characters Suppandi, Shikari Shambhu and Billy to life
http://www.mxmindia.com/2014/10/ack-enters-merchandise-business-with-the-launch-of-figurines/

Amith Prabhu: We need to showcase our PR Icons
The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-we-do-have-icons-but-we-need-to-showcase-them/

What Ticks for Indian Consumers/ Women - William S Pinckney and N S Rajan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by William S Pinckney and N S Rajan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-william-s-pinckney-and-n-s-rajan/

Federal Bank launches campaign focussing on Elections
The film exhorts people to exercise their franchise in pursuance of a cause - no matter what it is

http://www.mxmindia.com/2014/10/federal-bank-launches-campaign-focussing-on-elections/

Stories on 10th Oct 14

Apple ranks #1 and Google #2 in Interbrands Best Global Brands
No Made-in-India brand on list as Huawei makes Best Global Brands history as first Chinese brand to enter the report
http://www.mxmindia.com/2014/10/apple-ranks-1-and-google-2-in-interbrands-best-global-brands/

Stars not on Facebook, Twitter could lose on endorsements
Celebrities active on Facebook, Twitter have an edge when it comes to social media branding
http://www.mxmindia.com/2014/10/stars-not-on-facebook-twitter-could-lose-on-endorsements/

Digital, data and talent dominate at first Omnicom India summit
The summit brought together Omnicom operating companies including DDB Mudra, BBDO, TBWA, CPM, FleishmanHillard, OMG, Interbrand, Flamingo, Ketchum Sampark and others in the creative space to discuss the tectonic changes affecting their industries and clients' businesses
http://www.mxmindia.com/2014/10/digital-data-and-talent-dominate-at-first-omnicom-india-summit/

Shailesh Kapoor: Lessons TV Can Learn From Modi, The Entertainer
TV channels may do well to learn a thing or two from Modi, in own bastion of Entertainment, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-lessons-tv-can-learn-from-modi-the-entertainer/

Ranjona Banerji: War scare to boost sales, readership & ratings?
I sympathise with journalists who wish that they were running the world (or assume that they are) but I balk at the idea of TV journalists deciding on India’s foreign policy, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-war-scare-to-boost-sales-readership-ratings/

Helios Media assigned the revenue mandate of EPIC
India's first 'segmented' channel intends to launch by the year end
http://www.mxmindia.com/2014/10/helios-media-assigned-the-revenue-mandate-of-epic/

What Ticks for Indian Consumers/ Men - Indranil Roy and Ishan Raina
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Indranil Roy and Ishan Raina
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-indranil-roy-and-ishan-raina/

1.7 lakh citizens join national online circle for 'Swachh Bharat'
Urban Development Ministry ropes in social media organization 'LocalCircles'
http://www.mxmindia.com/2014/10/1-7-lakh-citizens-join-national-online-circle-for-swachh-bharat/

Surewaves reports double growth this festive season
A large thrust of this spend is coming from brands who are targeting the bullish demand in tier 2 and tier 3 cities of the country
http://www.mxmindia.com/2014/10/surewaves-reports-double-growth-this-festive-season/

Not Like That designs 'selfie' campaign for kids
The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies
http://www.mxmindia.com/2014/10/not-like-that-designs-selfie-campaign-for-kids/

Rajshri Entertainment to partner New MSN in India
Rajshri's short form content to be available on the New MSN
http://www.mxmindia.com/2014/10/rajshri-entertainment-to-partner-new-msn-in-india/

Stories on 9th Oct 14

Chini-Chini Buy-Buy
'Made in China' brands like Xiaomi, Gionee & Oppo are rising in acceptance in India
http://www.mxmindia.com/2014/10/chini-chini-buy-buy/

ZO wins media mandate of Indiahomes.com
Indiahomes.com is India's multi-award winning and leading Property Advisory Company
http://www.mxmindia.com/2014/10/zo-wins-media-mandate-of-indiahomes-com/

DDB Mudra appointed creative agency for Sony Max & Max2
The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account
http://www.mxmindia.com/2014/10/ddb-mudra-appointed-creative-agency-for-sony-max-max2/

Lowe Lintas + Partners impresses at Jay Chiat with 2 wins
This is the first time that any agency from India has won two awards in one year at Jay Chiat
http://www.mxmindia.com/2014/10/lowe-lintas-partners-impresses-at-jay-chiat-with-2-wins/

Radio City launches its first ever Loyalty Programme - City First
The brand gears up to introduce the pioneering 'Loyalty Programme' as part of its engaging 'City First Aap First' nation-wide campaign
http://www.mxmindia.com/2014/10/radio-city-launches-its-first-ever-loyalty-programme-city-first/

Voylla unveils first-ever television campaign
Voylla has become one of the top most searched and on its partnering  channels like Amazon, Flipkart, Snapdeal
http://www.mxmindia.com/2014/10/voylla-unveils-first-ever-television-campaign/

What Ticks for Indian Consumers/ Family - Shashi Sinha and CVL Srinivas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Shashi Sinha and CVL Srinivas
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-shashi-sinha-and-cvl-srinivas/

Girish Balachandran joins Avian Media
Girish will work closely with the leadership team at Avian Media to further align and strengthen company's operations in India
http://www.mxmindia.com/2014/10/girish-balachandran-joins-avian-media/

Stories on 8th Oct 14

Still unsure about BARC's proposed measurement regime? Try these FAQs
Presenting an interesting set of FAQs that BARC has circulated to the fraternity and put up on its website
http://www.mxmindia.com/2014/10/still-unsure-about-barcs-proposed-measurement-regime-try-these-faqs/

Samsung, Apple to spend Rs 200 crore on promotions
The stakes couldn't be higher for Apple and Samsung this Diwali as they unleash their newest devices - the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4
http://www.mxmindia.com/2014/10/samsung-apple-to-spend-rs-200-crore-on-promotions/

Sanjeev Kotnala: Is Innovation in Print Dead?
Today, more than ever before, print needs innovation to bring back some mystic and romance in the category, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-is-innovation-in-print-dead/

APAC Effie Awards 2015 calls for entries
The Call for Entries was launched along with the campaign "Let the Numbers Tell Your Story" by Leo Burnett Indonesia
http://www.mxmindia.com/2014/10/apac-effie-awards-2015-calls-for-entries/

Marie-Claire Barker joins MEC as Global Chief Talent Officer
She will work with the agency's global CEO Charles Courtier; the company's global Executive Committee
http://www.mxmindia.com/2014/10/marie-claire-barker-joins-mec-as-global-chief-talent-officer/

Interactive TV releases Cinema Audit & Monitoring report
The report documents important specifics of the month of August including presence of each category and brands in cinema
http://www.mxmindia.com/2014/10/interactive-tv-releases-cinema-audit-monitoring-report/

Soho Square unveils new campaign for PC Jewellers
PCJ's brand thought Naye Zamaane Ke Heere will also be carried forward in print which will break after the film campaign
http://www.mxmindia.com/2014/10/soho-square-unveils-new-campaign-for-pc-jewellers/

Contract rolls out new campaign for Cadbury Celebrations
This year the brand has taken it upon itself to take a closer look at festivals, and what they mean to us today
http://www.mxmindia.com/2014/10/contract-rolls-out-new-campaign-for-cadbury-celebrations/

What Ticks for Indian Consumers/ Teens - Rohit Ohri and Ferzad Palia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohit Ohri and Ferzad Palia
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-rohit-ohri-and-ferzad-palia/

Roger Davies joins Robosoft as VP & GM
During his tenure in the mobile industry Roger has been engaged in creating and driving deployment of content globally
http://www.mxmindia.com/2014/10/roger-davies-joins-robosoft-as-vp-gm/

Dish TV announces new HD feature for North India
The overall packaging, with enhanced HD and sports bouquet will encourage viewers in the metros and larger cities to subscribe to new offerings from, Dish TV

http://www.mxmindia.com/2014/10/dish-tv-announces-new-hd-feature-for-north-india/

Stories on 7th Oct 14

The Big Sale: Hit or Flop?
Backlash on social media even as Flipkart claims of sales of over $100 million in 10 hours
http://www.mxmindia.com/2014/10/the-big-sale-hit-or-flop/

Maxus ESP executes new content campaign for Fiat
Maxus ESP executes an innovative and integrated consumer campaign for FIAT Avventura
http://www.mxmindia.com/2014/10/maxus-esp-executes-new-content-campaign-for-fiat/

Ranjona Banerji: When Evil will not be Seen nor Heard nor Spoken
My little crystal ball tells me this is not going to happen any time soon. For the foreseeable future, India's best-known journalists are going to behave like Mohandas Karamchand Gandhi's three monkeys, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-when-evil-will-not-be-seen-nor-heard-nor-spoken/

See it all - Zee Studio's new brand new ideology
Undergoes rebranding and emerges with a young, edgy look and a blockbuster movie library
http://www.mxmindia.com/2014/10/see-it-all-zee-studios-new-brand-new-ideology/

Epic gears for a significant India launch
It is the first segmented channel in Indian television
http://www.mxmindia.com/2014/10/epic-gears-for-a-significant-india-launch/

dna executes innovative campaigns for clients
In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients
http://www.mxmindia.com/2014/10/dna-executes-innovative-campaigns-for-clients/

Raymond ventures into e-tailing with RaymondNext.com
Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country
http://www.mxmindia.com/2014/10/raymond-ventures-into-e-tailing-with-raymondnext-com/

IAA to host 'Let's get real' seminar in Mumbai
The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai
http://www.mxmindia.com/2014/10/iaa-to-host-lets-get-real-seminar-in-mumbai/

What Ticks for Indian Consumers/ Women- Monica Patnaik and Josy Paul
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Monica Patnaik and Josy Paul
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-monica-patnaik-and-josy-paul/

Young Globals Student Competition & Internship Program unveiled
The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

http://www.mxmindia.com/2014/10/young-globals-student-competition-internship-program-unveiled/

Stories on 6th Oct 14

It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/

Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/

dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/

Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/

InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/

LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/

Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/

Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/

What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura

http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-haresh-nayak-and-vikram-raichura/

Stories on 1st Oct 14

This Dassera, Burn the Ravana Within
On the occasion of Dassera which will be celebrated on Friday, Oct 3, Sanjeev Kotnala lists the 10 Evils in Media, Communication & Marketing that must be banished
http://www.mxmindia.com/?p=67297

Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant
http://www.mxmindia.com/?p=67316

Industry experts vow trade at E4M Conclave
Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast
http://www.mxmindia.com/?p=67302

Komli unveils CRM Remarketing Platform - RevX
Next generation platform integrates CRM data in addition to website and mobile app traffic for personalized cross-channel campaigns
http://www.mxmindia.com/?p=67287

Nickelodeon takes the licensing route for Motu Patlu
Viacom18 Consumer Products signs another exciting promotional licensing deal this year after SpongeBob SquarePants with Domino's
http://www.mxmindia.com/?p=67286

What Ticks for Indian Consumers/ Family - Vikram Sakhuja and Mayank Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vikram Sakhuja and Mayank Shah
http://www.mxmindia.com/?p=67288