Wednesday 22 October 2014

Stories on 22nd Oct 14

Announcing: The MxMIndia Annual 3
Work on the Third Annual of MxMIndia has just started. Annual 3 will see a release in late January 2015
http://www.mxmindia.com/2014/10/announcing-the-mxmindia-annual-3/

Sanjeev Kotnala: Blame it on the Publisher for decreasing Press Advertising
In this very first year of e-retailing crossfire, the newspapers along with retail have lost some shine, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/10/sanjeev-kotnala-blame-it-on-the-publisher-for-decreasing-press-advertising/

Ranjona Banerji: Ads and Ads before you get to Page 1
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-ads-and-ads-before-you-get-to-page-1/

Happy Diwali. See you on Oct 27
Our offices are closed from the evening of today (October 22) to October 26. Our next scheduled update and newsletter will happen on October 27. But, of course, we are around, and will surface if there’s something striking
http://www.mxmindia.com/2014/10/happy-diwali-see-you-on-oct-27/

PR firm Zero Hour Strategies launched
The venture is the brainchild of Amith Prabhu who is the Founder-Director
http://www.mxmindia.com/2014/10/pr-firm-zero-hour-strategies-launched/

Kotak Mahindra wins Efma Award in Spain
The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing
http://www.mxmindia.com/2014/10/kotak-mahindra-wins-efma-award-in-spain/

Big Magic Ganga to host another mega event in Jharkhand
The event is centered on the region's biggest festival Chatt Pooja
http://www.mxmindia.com/2014/10/big-magic-ganga-to-host-another-mega-event-in-jharkhand/

Honesty is the best policy, asserts Kinley
The campaign aims to take forward the legacy of purity & honesty
http://www.mxmindia.com/2014/10/honesty-is-the-best-policy-asserts-kinley/

Reliance Games appoints LinOpinion|GH as its PR partner
The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes
http://www.mxmindia.com/2014/10/reliance-games-appoints-linopiniongh-as-its-pr-partner/

What Ticks for Indian Consumers/ Women- Sandhya Sadananda and Jaideep Shergill
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sandhya Sadananda and Jaideep Shergill