It's Domino's v/s McDonald's in Dal-Roti-Chawal country
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/
Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/
dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/
Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/
InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/
LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/
Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/
Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/
Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/
What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura
In a country with traditional tastes, Domino's make huge inroads, taking on even McDonald's
http://www.mxmindia.com/2014/10/its-dominos-vs-mcdonalds-in-dal-roti-chawal-country/
Honda unveils new campaign for Dream Series
TVC is aimed at bringing together the dream series for the consumer who has varied needs and motivations through the user's POV. Read more
http://www.mxmindia.com/2014/10/honda-unveils-new-campaign-for-dream-series/
dna to publish weekly window to ad & marketing business with 'dna of brands'
Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing. Read more
http://www.mxmindia.com/2014/10/dna-to-publish-weekly-window-to-ad-marketing-business-with-dna-of-brands/
Vivek Srivastava joins TTN as SVP & Head - English Entertainment Cluster
Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand. Read more
http://www.mxmindia.com/2014/10/vivek-srivastava-joins-ttn-as-svp-head-english-entertainment-cluster/
InMobi unveils real-time decision engine Guaranteed Outcomes
The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement. Read more
http://www.mxmindia.com/2014/10/inmobi-unveils-real-time-decision-engine-guaranteed-outcomes/
LAVA launches new campaign for Iris X5
The advertisement demonstrates the USP of the phone which is a combination of superlative front and rear camera performance. Read more
http://www.mxmindia.com/2014/10/lava-launches-new-campaign-for-iris-x5/
Havas unveils Meta DSP
As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Read more
http://www.mxmindia.com/2014/10/havas-unveils-meta-dsp/
Amith Prabhu: Managing the three Es in PR
PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu. Read more
http://www.mxmindia.com/2014/10/amith-prabhu-managing-the-three-es-in-pr/
Unilever COO Harish Manwani to retire on Dec 31
Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Read more
http://www.mxmindia.com/2014/10/unilever-coo-harish-manwani-to-retired-on-dec-31/
What Ticks for Indian Consumers/ Men- Haresh Nayak and Vikram Raichura
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Haresh Nayak and Vikram Raichura
