Raja of Retail reinvents himself
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/
Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/
dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/
Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/
AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/
ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/
Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/
ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/
VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/
What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/
How Kishore Biyani is remodelling Future Group's portfolio to take on digital-savvy rivals.
http://www.mxmindia.com/2014/10/raja-of-retail-reinvents-himself/
Mindshare inks strategic partnership with Footmarks
The partnership will empower MindShare Singapore clients to deliver all new value-added content and personalized experiences throughout malls, retail stores, and venues across the region
http://www.mxmindia.com/2014/10/mindshare-inks-strategic-partnership-with-footmarks/
dna unveils brand campaign highlighting new positioning
The new dna strives to be proactive and agile with many firsts being offered to its readers
http://www.mxmindia.com/2014/10/dna-unveils-brand-campaign-highlighting-new-positioning/
Amith Prabhu: The Public Relations Campaign brief
The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.
http://www.mxmindia.com/2014/10/amith-prabhu-the-public-relations-campaign-brief/
AdStrat: Ezone urges consumers to grow closer with new festive campaign
The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer
http://www.mxmindia.com/2014/10/adstrat-ezone-urges-consumers-to-grow-closer-with-new-festive-campaign/
ABP News' Saas Bahu aur Saazish reveals new identity at star-studded event
With the new identity launch, the programme will aim to become more sharper in its reporting and reach to the SBS Family
http://www.mxmindia.com/2014/10/abp-news-saas-bahu-aur-saazish-reveals-new-identity-at-star-studded-event/
Internet can cause distraction at work, notes survey
The survey was released by Webtrate.com on the day it launched its internet blocking and productivity application in India
http://www.mxmindia.com/2014/10/internet-can-cause-distraction-at-work-notes-survey/
ET Edge hosts 'The ET Best Brands 2014'
The platform is an endeavour to recognize the efforts of the most admired brands that are redefining the Indian marketplace
http://www.mxmindia.com/2014/10/et-edge-hosts-the-et-best-brands-2014/
VIP unveils sequel to 'Life Leke Chal' campaign
VIP announces a 360 degree campaign across digital, radio and cinema to engage customers
http://www.mxmindia.com/2014/10/vip-unveils-sequel-to-life-leke-chal-campaign/
What Ticks for Indian Consumers/ Teens - Dr Subho Ray and Sanjay Shah
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dr Subho Ray and Sanjay Shah
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teens-dr-subho-ray-and-sanjay-shah/
