Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/