Thursday 18 December 2014

Stories on 18th Dec 14

Bra ads out in the open
Indian sexuality comes out of the closet, lingerie ads mix fun and functionality
http://www.mxmindia.com/2014/12/bra-ads-out-in-the-open/

Hrithik Roshan will no longer be the face of Joyalukkas
The Kochi-based jewellery retailer Joyalukkas has decided to turn to a "mature and established actress" to endorse its brand
http://www.mxmindia.com/2014/12/hrithik-roshan-will-no-longer-be-the-face-of-joyalukkas/

Nestle India enters into an agreement with Magic Bus India Foundation
The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness
http://www.mxmindia.com/2014/12/nestle-india-enters-into-an-agreement-with-magic-bus-india-foundation/

Ogilvy unveils new campaign for IndiaProperty.com
The aim was to make the communication capture the psyche of a first-time home buyer
http://www.mxmindia.com/2014/12/ogilvy-unveils-new-campaign-for-indiaproperty-com/

Karbonn comes on board as Title Sponsor for DG India Tour 2014
The award-winning DJ would be performing in Delhi on 19th and in Bangalore on 21st Dec, 2014
http://www.mxmindia.com/2014/12/karbonn-comes-on-board-as-title-sponsor-for-dg-india-tour-2014/

Yepme unveils #freshfashion with Shah Rukh Khan
the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range