Tuesday 9 December 2014

Stories on 9th Dec 14

ZenithOptimedia forecasts adspend to grow 12% in 2015, 10.7% in 2014-12-09
The media agency network says global adspend will grow 5% in 2015 and 6% in 2016
http://www.mxmindia.com/2014/12/zenithoptimedia-forecasts-adspend-to-grow-12-in-2015-10-7-in-2014-12-09/

Will 'PK' see film producers break broadcaster unity on film buys
Producers Raju Hirani and Vidhu Vinod Chopra feel Aamir Khan will work his magic for them
http://www.mxmindia.com/2014/12/will-pk-see-film-producers-break-broadcaster-unity-on-film-buys/

Ranjona Banerji: Is it okay to blame TV for Suhel Seth's insulting comments on VIren Rasquinha?
It is very tempting here to blame television for making heroes out of, to use Suhel Seth's favourite word here, dolts, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-is-it-okay-to-blame-tv-for-suhel-seths-insulting-comments-on-viren-rasquinha/

Dish TV hooks up with Concentrix
The collaboration will help in enriching customer service
http://www.mxmindia.com/2014/12/dish-tv-hooks-up-with-concentrix/

Yahoo announces Year in Review India 2014
YIR is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo in India
http://www.mxmindia.com/2014/12/yahoo-announces-year-in-review-india-2014/

Leo Burnett, TAT take new approach to tourism advertising
The film currently stands at over 1.8 million views and the number of views continue to grow
http://www.mxmindia.com/2014/12/leo-burnett-tat-take-new-approach-to-tourism-advertising/

ASCI hauls up 105 misleading ads
Out of 105 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category, followed by the Education category with 43 advertisements
http://www.mxmindia.com/2014/12/asci-hauls-up-105-misleading-ads/

'Banao Pyaar se' says JSW Cement in new campaign
The plot is a heartfelt story of a true labour of love
http://www.mxmindia.com/2014/12/banao-pyaar-se-says-jsw-cement-in-new-campaign/