Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 29th Jan '15

Growth prospects for Indian Media in 2015
Leading info and insights provider Nielsen recently published a report titled 'Re-Making India'. Presenting extracts from the report
http://www.mxmindia.com/2015/01/growth-prospects-for-indian-media-in-2015/

Rajan Srinivasan, others launch content marketplace
The former Network18 senior exec has teamed up with a small team of media and technology professionals to launch a content marketing solution
http://www.mxmindia.com/2015/01/rajan-srinivasan-others-launch-content-marketplace/

Zee World launches in South Africa
The channel to be available in Sub-Saharan Africa from February 03, 2015
http://www.mxmindia.com/2015/01/zee-world-launches-in-south-africa/

Chris Stephenson appointed Regional Head of Strategy - APAC at PHD
The hire demonstrates PHD's ambition to continuously raise the bar on thought and strategic leadership across the region
http://www.mxmindia.com/2015/01/chris-stephenson-appointed-regional-head-of-strategy-apac-at-phd/

Hakuhodo Percept bags Numero Uno Jeanswear creative account
Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops
http://www.mxmindia.com/2015/01/hakuhodo-percept-bags-numero-uno-jeanswear-creative-account/

Parle takes pledge to make nation litter-free
Parle has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign
http://www.mxmindia.com/2015/01/parle-takes-pledge-to-make-nation-litter-free/

'Make in India: Lessons from China' to be discussed at IAA Conversations
The 'IAA Conversations' will be held on Friday, January 30 from 6pm onwards at the Nehru Centre, Worli, Mumbai

http://www.mxmindia.com/2015/01/make-in-india-lessons-from-china-to-be-discussed-at-iaa-conversations/

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

http://www.mxmindia.com/2015/01/ddb-mudramax-executes-on-ground-activation-for-tupperware/

Stories on 27th Jan '15

Farewell, Uncommon Man
A personal tribute to R K Laxman by writer and cartoonist Dev Nadkarni. The legend passed away in Pune on Monday
http://www.mxmindia.com/2015/01/farewell-uncommon-man/

State funeral for Laxman. Prez, VP, Prime Minister condole passing
President of India Pranab Mukherjee, Vice President M Hamid Ansari and Prime Minister Narendra Modi condole the passing away of RK Laxman
http://www.mxmindia.com/2015/01/state-funeral-for-laxman-prez-vp-prime-minister-condole-passing/

Ranjona Banerji: Any journo going to ask who paid for PM's name-engraved pinstripes?
Also: for many of us now well into in middle age, RK Laxman was the last word because he was us: bemused, amazed, amused and horrified at what was happening around, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-any-journo-going-to-ask-who-paid-for-pms-name-engraved-pinstripes/

NewsStand 1: How Indian newspapers covered the Obama visit
Here's how a cross-section of Indian newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-1-how-indian-newspapers-covered-the-obama-visit/

NewsStand 2: How international newspapers covered the Obama visit
And here's how a cross-section of international newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-2-how-international-newspapers-covered-the-obama-visit/

Zee gets author Rashmi Bansal to curate book based on 'Ummeed' stories
Zee TV plans to bring these to the masses in a book specially written and curated by author Rashmi Bansal
http://www.mxmindia.com/2015/01/zee-gets-author-rashmi-bansal-to-curate-book-based-on-ummeed-stories/

Amith Prabhu: 15 people to watch out for in 2015
A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

http://www.mxmindia.com/2015/01/amith-prabhu-15-people-to-watch-out-for-in-2015/

Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/

Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service

http://www.mxmindia.com/2015/01/inmobi-pivots-to-take-on-online-ad-giants-like-google-acxiom-experian-directly/

Stories on 20th Jan '15

Leaning into change with Kartik Sharma
For the Maxus India boss, 2014 was a huge high: 20+ new clients, Rs 300 crore+ business, many awards, including the biggest of them all - the Emvies
http://www.mxmindia.com/2015/01/leaning-into-change-with-kartik-sharma/

Satbir Singh to join FCB Ulka as CCO
After regisning as managing partner and chief creative officer at Havas Worldwide India, Satbir will join FCB Ulka next month
http://www.mxmindia.com/2015/01/satbir-singh-to-join-fcb-ulka-as-cco/

Twitter appoints Taranjeet Singh as Biz Head for India
Taranjeet's main responsibilities will be to increase the commercial opportunities for Twitter in India
http://www.mxmindia.com/2015/01/twitter-appoints-taranjeet-singh-as-business-head-for-india/

Shailesh Amonkar is now COO at Sakal
Shailesh Amonkar elevated as Chief Operating Officer at Sakal Media Group
http://www.mxmindia.com/2015/01/shailesh-amonkar-is-now-coo-at-sakal/

Ranjona Banerji: Should TV channelwallahs use the 'should' so very often?
There is no life without the "Should" for Indian TV journalists though sometimes they do revise the "should" to "shouldn't", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-tv-channelwallahs-use-the-should-so-very-often/

Hungama unveils campaign to promote new offering
Hungama launches campaign to focus on engaged consumers via loyalty rewards
http://www.mxmindia.com/2015/01/hungama-com-unveils-new-campaign-to-promote-new-offering/

Digital L&K Saatchi & Saatchi beefs up its creative team
Ashith Ballal and Divesh Swamikutty join in as Creative Directors and will operate from the Mumbai office
http://www.mxmindia.com/2015/01/digital-lk-saatchi-saatchi-beefs-up-its-creative-team/

Amagi raises $$$$s from Premji Invest & Mayfield Fund
Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion
http://www.mxmindia.com/2015/01/amagi-raises-investment-from-premji-invest-and-mayfield-fund/

Gracious wins mandate for Neumec & Shivam Megastructures
The accounts will be handled out of the Mumbai office
http://www.mxmindia.com/2015/01/gracious-communications-wins-media-mandate-for-neumec-shivam-megastructures/

Hindware appoints Vizeum to handle media duties
HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

http://www.mxmindia.com/2015/01/hindware-appoints-vizeum-to-handle-media-duties/

Stories on 19th Jan 15

Ogilvy flag flies high as India's Most Effective
Effie 2014 saw Ogilvy & Mather as 'Agency of the Year' and Hindustan Unilever as 'Client of the Year'
http://www.mxmindia.com/2015/01/ogilvy-flag-flies-high-as-india%e2%80%99s-most-effective/

BBC's Sunita Rajan to head CNN's adsales in APAC
After 16 years at the Beeb, veteran broadcast marketer joins the CNN International to head adsales in Asia Pacific
http://www.mxmindia.com/2015/01/bbcs-sunita-rajan-to-head-cnns-adsales-in-apac/

Amith Prabhu: Time for real Reputation Management professionals in Politics
Political communications is tricky and at the same time it can also be a straight forward business, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-time-for-real-reputation-management-professionals-in-politics/

Centre approves conduct of FM Phase-Ill auctions and migration of Private FM Radio licenses
As of now, with the implementation of two phases of private FM Radio, there are 243 private FM channels in operation in 86 cities of the country, spanning 26 States and 3 Union Territories
http://www.mxmindia.com/2015/01/centre-approves-conduct-of-fm-phase-ill-auctions-and-migration-of-private-fm-radio-licenses/

RedInk Awards for Excellence in Journalism announced
The Journalism Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards
http://www.mxmindia.com/2015/01/redink-awards-for-excellence-in-journalism-announced/

Boost unveils new anthem to cheer cricket champions
The anthem is all about being committed to the game and not stopping even after winning
http://www.mxmindia.com/2015/01/boost-unveils-new-anthem-to-cheer-cricket-champions/

Leo Burnett appoints Rachita Dutta as Business Head
Rachita will work closely with Samir Gangahar to help grow the agency's revenue
http://www.mxmindia.com/2015/01/leo-burnett-appoints-rachita-dutta-as-business-head/

Itochu Cable Systems announces partnership with Amagi
To leverage Amagi's TV content localization platform to air Japanese copyrighted content in foreign countries with licensing and piracy safeguards

http://www.mxmindia.com/2015/01/itochu-cable-systems-announces-partnership-with-amagi/

Stories on 16th Jan '15

Why India is a key office for JWT
For J Walter Thompson CEO Gustavo Martinez, the 2020 agenda is about growth, work, new kind of talent and a new way of working
http://www.mxmindia.com/2015/01/why-india-is-a-key-office-for-jwt/

Shailesh Kapoor: And the Awards are Here... Are you Bored already?
Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-and-the-awards-are-here-are-you-bored-already/

Millward Brown unveils Media & Digital predictions report for 2015
Annual Digital & Media Predictions highlight how to optimizenative advertising, paid micro-video and location-based marketing
http://www.mxmindia.com/2015/01/millward-brown-unveils-media-digital-predictions-report-for-2015/

PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties
The agency won the account following a multi-agency pitch that went on for around three months
http://www.mxmindia.com/2015/01/payumoney-appoints-leo-burnett-as-creative-agency-mindshare-to-handle-media-duties/

Discovery to go big on sports, hires top deck
Jean-Thierry Augustin appointed President, Sports Strategy & Development at Discovery Networks International; Peter Hutton to join Eurosport as Chief Executive Officer
http://www.mxmindia.com/2015/01/discovery-to-go-big-on-sports-hires-top-deck/

Viacom18 returns with 3rd edition of Future Leadership Program
Viacom18 team to visit 13 campuses across Indore, Kolkata, Mangalore, Pune, Mumbai, New Delhi, Bangalore
http://www.mxmindia.com/2015/01/viacom18-returns-with-3rd-edition-of-future-leadership-program/

Citi announces rollout of Journalistic Excellence Awards
Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York
http://www.mxmindia.com/2015/01/citi-announces-rollout-of-journalistic-excellence-awards/

O&M unveils new campaign for KFC's new offering Flaming Crunch
The film showcases a kid who won't stop at anything while he chases his dream
http://www.mxmindia.com/2015/01/om-unveils-new-campaign-for-kfcs-new-offering-flaming-crunch/

DDB MudraMax-OOH unveils Mr. M for Shine.com's latest campaign
Shine.com has introduced a new friend for all seasons - a young working professional who happens to be a mouse
http://www.mxmindia.com/2015/01/ddb-mudramax-ooh-unveils-mr-m-for-shine-coms-latest-campaign/

Burson-Marsteller appoints Terri-Helen as President & CEO - APAC
Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer
http://www.mxmindia.com/2015/01/burson-marsteller-appoints-terri-helen-as-president-ceo-apac/

Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering
This is in continuation with the company’s vision of helping a million merchants to go online in three years
http://www.mxmindia.com/2015/01/snapdeal-strengthens-appoints-bhuvan-gupta-as-vp-engineering/

Grasshoppers bags creative biz of Big Wong
With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

http://www.mxmindia.com/2015/01/grasshoppers-bags-creative-biz-of-big-wong/

Stories on 15th Jan '15

465 entries, 214 judges... it's Effie time!
Ajay Kakar, chairman and custodian of Effie India, presents a preview of the 14th edition of the ad effectiveness award to be held tomorrow
http://www.mxmindia.com/2015/01/465-entries-214-judges-its-effie-time/

AP Parigi to be Network18 Group CEO
Chairman Adil Zainulbhai is confident Parigi will take the media conglomerate to the next level
http://www.mxmindia.com/2015/01/ap-parigi-to-be-network18-group-ceo/

Preeti Reddy to succeed Thomas Puliyel as president at IMRB
Ms Reddy take over from long-serving president Thomas Puliyel when he retires in August this year
http://www.mxmindia.com/2015/01/preeti-reddy-to-succeed-thomas-puliyel-as-president-at-imrb/

Carat bags media account of IndiaFirst Life Insurance
Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance
http://www.mxmindia.com/2015/01/carat-bags-media-account-of-indiafirst-life-insurance/

Dilip Venkatraman joins iTV Network as Group COO
He will be reporting to Kartikeya Sharma, Managing Director, iTV Network
http://www.mxmindia.com/2015/01/dilip-venkatraman-joins-itv-network-as-group-coo/

Spin TV mandates Helios Media with revenue monetisation
The channel will also have shows on tourist destination, Vaastu and interiors, new concepts in living styles
http://www.mxmindia.com/2015/01/spin-tv-mandates-helios-media-with-revenue-monetisation/

Razorfish inducts Anushree Ghosh into Strategic Planning
Anushree has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro
http://www.mxmindia.com/2015/01/razorfish-inducts-anushree-ghosh-into-strategic-planning/

D&AD and Kyoorius FYI day to unveil secrets on ways to win awards
D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries
http://www.mxmindia.com/2015/01/dad-and-kyoorius-fyi-day-to-unveil-secrets-on-ways-to-win-awards/

Concept PR bags Agency Excellence Award
Concept PR was the sole agency to be awarded at the conference
http://www.mxmindia.com/2015/01/concept-pr-bags-agency-excellence-award/

Godrej Nature's Basket partners with Snapdeal.com
This association makes Godrej Nature's Basket, the sole large gourmet retailer to list its range online on a marketplace platform

http://www.mxmindia.com/2015/01/godrej-natures-basket-partners-with-snapdeal-com/

Stories on 14th Jan '15

Change of Guard at JWT. Tarun Rai is new CEO South Asia
The outgoing WWM CEO will take over from Colvyn Harris who will assume a global role
http://www.mxmindia.com/2015/01/change-of-guard-at-jwt-tarun-rai-is-new-ceo-south-asia/

MEC unveils its fifth annual Review Preview
2015 edition pulls together key global thought leadership essays
http://www.mxmindia.com/2015/01/mec-unveils-its-fifth-annual-review-preview/

DDB Mudra North wins creative mandate for Pan Bahar
There is no incumbent agency on the account
http://www.mxmindia.com/2015/01/ddb-mudra-north-wins-creative-mandate-for-pan-bahar/

Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna
Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna
http://www.mxmindia.com/2015/01/dr-uday-nirgudkar-of-zee-24-taas-to-hold-additional-charge-of-dna/

Sanjeev Kotnala: Is there a deeper consumer understanding in the new Dabur TVC?
In our social framework, hair for a woman has a lot more meaning than just an accessory, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-is-there-a-deeper-consumer-understanding-in-the-new-dabur-tvc/

Ranjona Banerji: Why it's not cowardly to differ with Charlie Hebdo
Commentaries on journalism - often by people who have little or no experience of journalism - sometimes comment in horrified terms about "self-censorship", writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-why-its-not-cowardly-to-differ-with-charlie-hebdo/

Star Utsav refreshes logo
Star Utsav's brand new refreshed logo is in line with STAR India's Crystal Ruby star
http://www.mxmindia.com/2015/01/star-utsav-refreshes-logo/

Turner appointed licensing agent for Mr Bean in Asia
In 2015, Mr Bean celebrates its 25th anniversary with the brand going from strength to strength
http://www.mxmindia.com/2015/01/turner-appointed-licensing-agent-for-mr-bean-in-asia/

Tarun Rai to take charge at JWT South, Colvyn Harris gets global role
J Walter Thompson names Tarun Rai as its new South Asia CEO replacing  Colvyn Harris who will take up a global role as executive director, global growth and client development

http://www.mxmindia.com/2015/01/tarun-rai-to-take-charge-at-jwt-south-colvyn-harris-gets-global-role/

Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 12th Jan '15

First Leader,First Mover Advantage with Retro
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him
http://www.mxmindia.com/2015/01/first-leader-first-mover-advantage-with-retro/

Deepak Lamba to take charge of WWM as Tarun Rai moves on
The head of Times Conferences and TimesPro  will take charge as Tarun Rai moves on after a seven-year stint
http://www.mxmindia.com/2015/01/deepak-lamba-to-take-charge-of-wwm-as-tarun-rai-moves-on/

ZO appoints Saswati Sinha as talent head
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India
http://www.mxmindia.com/2015/01/zo-appoints-saswati-sinha-as-talent-head/

Simmi Karna joins Sakal as Content Head, Saam TV
At Sakal, she will be responsible for the overall content strategy for Saam TV and will be actively supporting the marketing and sales initiatives for the same
http://www.mxmindia.com/2015/01/simmi-karna-joins-sakal-as-content-head-saam-tv/

RAM ratings for Week 52 (+Top Shows of the Week)
Presenting RAM numbers for Week 52 - that's December 21 to 27, 2014
http://www.mxmindia.com/2015/01/ram-ratings-for-week-%e2%80%8b52-top-shows-of-the-week/

Sony Six acquires the rights for the Africa Cup of Nations
The upcoming edition of the tournament will be played in Equatorial Guinea from 17th January to 8th February 2015
http://www.mxmindia.com/2015/01/sony-six-acquires-the-rights-for-the-africa-cup-of-nations/

Amith Prabhu: 15 things we need to see in a PR Institute in 2015
India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-15-things-we-need-to-see-in-a-pr-institute-in-2015/

Tata Sky launches India's first 4K set-top box
Experience the world's largest Cricket tournament in 4K clarity at home
http://www.mxmindia.com/2015/01/tata-sky-launches-indias-first-4k-set-top-box/

Autocar India Awards honours achievers in Indian auto
The awards saw a fierce competition amongst the most reputed names in the auto sector

http://www.mxmindia.com/2015/01/autocar-india-awards-honours-achievers-in-indian-auto/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 8th Jan '15

Are we free to write & draw on whatever we want?
Sadly, no. And after the killing of 12 at French satirical mag Charlie Hebdo's offic, cartooning may never be the same again
http://www.mxmindia.com/2015/01/are-we-free-to-write-draw-on-whatever-we-want/

Interface Communications unveils new campaign for Oreo Choco Creme
The campaign keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India's Oreo portfolio
http://www.mxmindia.com/2015/01/interface-communications-unveils-new-campaign-for-oreo-choco-creme/

Snehasis Bose joins L&K Saatchi & Saatchi as Sr. VP, Planning
He will be operating from the Delhi office
http://www.mxmindia.com/2015/01/snehasis-bose-joins-lk-saatchi-saatchi-as-sr-vp-planning/

Linen Lintas scripts an emotional tale with #BraveandBeautiful for Dabur Vatika
The campaign created by Linen Lintas takes a look into the life of a cancer survivor and the many odds the person faces during this trying phase
http://www.mxmindia.com/2015/01/linen-lintas-scripts-an-emotional-tale-with-braveandbeautiful-for-dabur-vatika/

NewsStand: How Indian newspapers covered the Paris attack
While the Briitish and European papers had most of their Page 1s devoted to the attack, Indian newspapers too had it above the fold

http://www.mxmindia.com/2015/01/newsstand-how-indian-newspapers-covered-the-paris-attack/

Stories on 7th Jan '15

Brand Mantras from Nick Foley
A freewheeling chat with Landor's President of South East Asia Pacific & Japan, who was in India recently
http://www.mxmindia.com/2015/01/brand-mantras-with-nick-foley/

ASCI hauls up brands with misleading claims
Out of 113 advertisements against which complaints were upheld, 61 belonged to Personal and Healthcare category
http://www.mxmindia.com/2015/01/asci-hauls-up-brands-with-misleading-claims/

Sanjeev Kotnala: Will New Year Eve programming on TV ever be exciting?
TV programming in the last hours of 2014 was fighting to redefine mediocrity, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/01/will-new-year-eve-programming-on-tv-ever-be-exciting/

YuppTV launches Colors, MTV and News 18 in Singapore & Malaysia
With this move, YuppTV's offerings have become stronger in Singapore and Malaysia regions
http://www.mxmindia.com/2015/01/yupptv-launches-colors-mtv-and-news-18-in-singapore-malaysia/

Somany Ceramics' new campaign focuses on brand promotion
The brand builds the brand connect with emphasis on little moments of happiness

http://www.mxmindia.com/2015/01/somany-ceramics-new-campaign-focuses-on-brand-promotion/

Stories on 6th Jan '15

What the Stars Foretell for Creative Professionals in 2015
The second of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/what-the-stars-foretell-for-creative-professionals-in-2015/

Gaurav Jeet Singh to head media services at Unilever South Asia
He replaces Atit Mehta as head of media services who has quit the company
http://www.mxmindia.com/2015/01/gaurav-jeet-singh-to-head-media-services-at-unilever-south-asia/

Ranjona Banerji: Battle of the Boat
Anyone who has questions about the boat is a traitor and a Congress agent and anyone who swallows every MoD press release is an uber-patriot, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-battle-of-the-boat/

Aman Mannan appointed Group ECD at Leo Burnett
He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency?s HumanKind philosophy
http://www.mxmindia.com/2015/01/aman-mannan-appointed-group-ecd-at-leo-burnett/

It's People, Product & Profit for Saurabh Varma, Leo Burnett Group CEO
The Leo Group CEO writes a mail to his team reminding them of the ambition to be among the Top 5 creative agencies in the world within the next the two years
http://www.mxmindia.com/2015/01/its-people-product-profit-for-saurabh-varma-leo-burnett-group-ceo/

Polycab launches new campaign to push its brand identity
The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people
http://www.mxmindia.com/2015/01/polycab-launches-new-campaign-to-push-its-brand-identity/

#fame raises $10mn in round 2 financing from TTN Ventures
Funding to drive scale-up of #fame's original video content, talent network and regional expansion
http://www.mxmindia.com/2015/01/fame-raises-10mn-in-round-2-financing-from-ttn-ventures/

Ola unveils first-ever brand campaign - Chalo Niklo
The campaign highlights the evolving consumer usage pattern for cabs - from planned travel to spontaneous movement
http://www.mxmindia.com/2015/01/ola-unveils-first-ever-brand-campaign-chalo-niklo/

94.3 Radio One launches new CSR campaign
Uday Benegal, Vicky Ratnanai,  Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

http://www.mxmindia.com/2015/01/94-3-radio-one-launches-new-csr-campaign/

Stories on 5th Jan '15

Astro Forecast 2015: What the Stars Foretell for Media & Marketing Professionals
The first of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/astro-forecast-2015-what-the-stars-foretell-for-media-marketing-professionals/

TAM numbers for Hindi GECS in Week 52
Presenting TAM data for Week 52 (December 21-27, 2014) for Hindi General Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/tam-numbers-for-hindi-%e2%80%8bgecs-in-week-52/

Quick to Quickest: In next 6 months, Flipkart may deliver your packages in just 3 hours
The country's largest online retailer is figuring out how it can get goods to the customer's doorstep in as little as three hours
http://www.mxmindia.com/2015/01/quick-to-quickest-in-next-6-months-flipkart-may-deliver-your-packages-in-just-3-hours/

DSC dedicates show to young entrepreneurs
Interacts with over 200 young entrepreneurs and management students at Welingkar Institute of Management Development & Research, Mumbai
http://www.mxmindia.com/2015/01/dsc-dedicates-show-to-young-entrepreneurs/

Bloomberg TV India Autocar India Awards to be held on 9th January
Awards to be given across multiple categories in the two and four wheeler segments
http://www.mxmindia.com/2015/01/bloomberg-tv-india-autocar-india-awards-to-be-held-on-9th-january/

Amith Prabhu: Public Communications and Public Reputation - Perspectives for 2015
Starting now on, more CEOs will embrace social media to use it as a tool to communicate with stakeholders with Twitter being the preferred social network of corporate leaders, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-public-communications-and-public-reputation-perspectives-for-2015/

Stories on 2nd Jan '15

Top 5 Gamechangers on Hindi GECs in 2014
While some high-profile shows failed to make an impact, a few did influence the category. Shailesh Kapoor picks the Top 5
http://www.mxmindia.com/2015/01/top-5-gamechangers-on-hindi-gecs-in-2014/

Jwalant Swaroop joins Sakal as CEO
The former Lokmat group COO takes complete charge of the group's print and digital media businesses
http://www.mxmindia.com/2015/01/jwalant-swaroop-joins-sakal-as-ceo/

Ranjona Banerji: Should editors learn to handle owners, managers & staff?
How many editors and senior journalists do we all know that have turned into management lackeys because they didn't have the courage to stand up for themselves, asks Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-should-editors-learn-to-handle-owners-managers-staff/

Amazon India may start offering music, movie and video streaming services in India
Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service as it looks to expand offerings in the country
http://www.mxmindia.com/2015/01/amazon-india-may-start-offering-music-movie-and-video-streaming-services-in-india/

DD set to combat GECS with big-bang shows
2015 to see public broadcaster hosting new TV dramas from big production houses. One of the concerns though is private TV channels are Mumbai-headquartered and hence uplinking shows for Delhi-based DD is more expensive
http://www.mxmindia.com/2015/01/dd-set-to-combat-gecs-with-big-bang-shows/

BookMyShow owner Big Tree Entertainment looks to expand into content space
The expansion comes after BookMyShow, the do-it-yourself ticketing platform, has built a dominant market share in the online entertainment-ticketing space

http://www.mxmindia.com/2015/01/bookmyshow-owner-big-tree-entertainment-looks-to-expand-into-content-space/