Wednesday 28 January 2015

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata