Wednesday 21 January 2015

Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service