Friday 9 January 2015

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon