Stories on 31st Mar '15

Brands court World's #1
Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status
http://www.mxmindia.com/2015/03/brands-court-worlds-1/

Ranjona Banerji: Same old news on AAP
It could safely be said that had India won the Cricket World Cup, the AAP's event managers would have had to delay publicising their squabble, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-same-old-news-on-aap/

Madison Media bags only Gold at Festival of Media
The agency also won a bronze for the same campaign under the category of Best Launch Campaign
http://www.mxmindia.com/2015/03/madison-media-bags-only-gold-at-festival-of-media/

Lowe Lintas Chennai wins creative mandate of TI Cycles
The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra
http://www.mxmindia.com/2015/03/lowe-lintas-chennai-wins-creative-mandate-of-ti-cycles/

Madison PR adds 45 new wins in 2014-15
As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution
http://www.mxmindia.com/2015/03/madison-pr-adds-45-new-wins-in-2014-15/

Sumit Chowdhury appointed Technical Advisor at BARC
This is a move to align and streamline technology processes
http://www.mxmindia.com/2015/03/sumit-chowdhury-appointed-technical-advisor-at-barc/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 27th Mar '15

Down with Times Now, #RejectArnab
Did Arnab Goswami and his channel overdo the nationalistic bit post India's debacle in the World Cup? Ranjona Banerji & Pradyuman Maheshwari comment
http://www.mxmindia.com/2015/03/down-with-times-now-rejectarnab/

Brand Mahendra Singh Dhoni likely to remain strong, say sports marketers
He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement
http://www.mxmindia.com/2015/03/brand-mahendra-singh-dhoni-likely-to-remain-strong-say-sports-marketers/

NewsStand: How the papers frontpaged the news of India's loss
Our favourite feature: how the newspapers frontpaged the India loss news today (March 27)
http://www.mxmindia.com/2015/03/newsstand-how-the-papers-frontpaged-the-news-of-indias-loss/

Coffee & Conversations with Rahul Kishore: Week #2: Maheshwer Peri
In Week #2 of Coffee & Conversations, Rahul Kishore meets Maheshwer Peri, until recently CEO of the Outlook Group and now Chairman and CEO of Careers360
http://www.mxmindia.com/2015/03/coffee-conversations-with-rahul-kishore-week-2-maheshwer-peri/

Goafest Knowledge Seminar committee announces additional speakers
The Knowledge Seminars will include a fusion of inspiring speakers on a cross section of subjects which delegates are generally not exposed to
http://www.mxmindia.com/2015/03/goafest-knowledge-seminar-committee-announces-additional-speakers/

Maxus wins big at Festival of Media
This makes it the 45th award for Power of 49 across local, regional and global forums
http://www.mxmindia.com/2015/03/maxus-wins-big-at-festival-of-media/

Havas Media wins the digital mandate of Caterpillar India
This is the second digital win of the year after Ranbaxy
http://www.mxmindia.com/2015/03/havas-media-wins-the-digital-mandate-of-caterpillar-india/

Celebrity-driven Best Deal TV ready for on-air business
The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products
http://www.mxmindia.com/2015/03/celebrity-driven-best-deal-tv-ready-for-on-air-business/

Text100 India launches HyperText
Former Bite team to accelerate the agency’s integrated growth in India
http://www.mxmindia.com/2015/03/text100-india-launches-hypertext/

Videocon promotes washing machine range with new campaign
The new TVC pays tribute to Videocon’s good performance in the category for over three decades
http://www.mxmindia.com/2015/03/videocon-promotes-washing-machine-range-with-new-campaign/

Star India's Sanjay Gupta shares broadcast mantras at FICCI 2015
Even as the FICCI-KPMG Indian Media & Entertainment Industry Report 2015 revealed that the total industry had grown to Rs. 102,600 crore in calendar year 2014, Gupta said that the true value of the industry is far from being unlocked

http://www.mxmindia.com/2015/03/star-indias-sanjay-gupta-shares-broadcast-mantras-at-ficci-2015/

Stories on 26th Mar '15

We are the fittest: Yannick Bollore on Havas
We have the ideal scale and our size is the key to our current success, says the Havas Chairman & CEO
http://www.mxmindia.com/2015/03/we-are-the-fittest-yannick-bollore-on-havas/

Suman Srivastava joins FCB Ulka as Chief Strategy Officer
Suman is not just a master strategist; he is also an author, a trainer and a marathon runner
http://www.mxmindia.com/2015/03/suman-srivastava-joins-fcb-ulka-as-chief-strategy-officer/

Maxus partners Wizcraft for 'Farah ki Daawat'
Maxus ESP has partnered with Wizcraft for 'Farah Ki Dawaat' and devised a complete and robust marketing plan
http://www.mxmindia.com/2015/03/maxus-partners-wizcraft-for-farah-ki-daawat/

Charulata Ravi Kumar: 7 Reasons why Brands can do without Digital
Or at least they think they can, writes Charulata Ravi Kumar, CEO, Razorfish India
http://www.mxmindia.com/2015/03/charulata-ravi-kumar-7-reasons-why-brands-can-do-without-digital/

Cheil India appoints Vaarunya Bhalla as Senior Brand Manager
Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager
http://www.mxmindia.com/2015/03/cheil-india-appoints-vaarunya-bhalla-as-senior-brand-manager/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos
http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity-2/

Stage set for Olive Crown Awards in Mumbai on March 27
The event will be hosted at the Palladium Hotel Mumbai on 27th March at 7pm

http://www.mxmindia.com/2015/03/stage-set-for-olive-crown-awards-in-mumbai-on-march-27/

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/

Stories on 24th Mar '15

Soon Consumers will be Regulators...
... was the consensus at an ASCI seminar with John Hegarty, Marc Mathieu,Shantanu Khosla,Santosh Desai, Paritosh Joshi,Sanjeeb Chaudhari & Bobby Pawar in attendance
http://www.mxmindia.com/2015/03/soon-consumers-will-be-regulators/

Telling the truth in ads always works
Says BBH founder and creative whiz John Hegarty in an interview on the sidelines of the ASCI seminar last week
http://www.mxmindia.com/2015/03/telling-the-truth-in-ads-always-works/

Ranjona Banerji: When journos fried community believing cooked up claims
It was a rare journalist who questioned Ujjwal Nikam because in today’s India that can be akin to sedition, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-when-journos-fried-community-believing-cooked-up-claims/

GroupM India rules at the eMMies 2015
This year India shares 'Country of the Year' with GroupM Philippines
http://www.mxmindia.com/2015/03/groupm-india-rules-at-the-emmies-2015/

Zirca Digital offers advertising options on Skype in India
Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype
http://www.mxmindia.com/2015/03/zirca-digital-offers-advertising-options-on-skype-in-india/

Kasthuri TV unveils new logo as part of repositioning exercise
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year
http://www.mxmindia.com/2015/03/kasthuri-tv-unveils-new-logo-as-part-of-repositioning-exercise/

Vishal Ahluwalia to head Bangalore office at GREY
He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India
http://www.mxmindia.com/2015/03/vishal-ahluwalia-to-head-bangalore-office-at-grey/

Deepak Mukarji appointed Group Advisor, Oil & Gas at Perfect Relations
In his role, he will provide sector expertise to all the Perfect Relations group companies
http://www.mxmindia.com/2015/03/deepak-mukarji-appointed-group-advisor-oil-gas-at-perfect-relations/

Viscomm wins RMAI Award
The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business

http://www.mxmindia.com/2015/03/viscomm-wins-rmai-award/

Stories on 23rd Mar '15

Sanjeev Kotnala@Adfest: Well-choreographed storytelling
Adfest 2015 lived up to its promise of providing a creative forum and stimulus for learning, reports Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-well-choreographed-storytelling/

Sanjeev Kotnala@Adfest: 20 Learnings from the Jury on How to Be Bad Enough
Pointers from the jury on what creative agencies must work on to produce award-winning entries
http://www.mxmindia.com/2015/03/sanjeev-kotnalaadfest-20-learnings-from-the-jury-on-how-to-be-bad-enough/

Ajay Chandwani: 6 reasons on what one can expect at Goafest 2015 (and why it's a must-attend)
The veteran adman and awards administrator on why the 10th edition of Goafest is a must-attend
http://www.mxmindia.com/2015/03/ajay-chandwani-6-reasons-on-what-one-can-expect-at-goafest-2015-and-why-its-a-must-attend/

Swati Mohan takes over as Business Head for Fox International Channels India
Prior to this, since January 2012, Swati has been spearheading the programming and content portfolio for the bouquet of channels
http://www.mxmindia.com/2015/03/swati-mohan-takes-over-as-business-head-for-fox-international-channels-india/

Anchor unveils new campaign to promote CFL offering RIKI
The TVC elaborates on its unique features like unmatched life span of 10,000 hours and technological prowess
http://www.mxmindia.com/2015/03/anchor-unveils-new-campaign-to-promote-cfl-offering-riki/

Amith Prabhu: Where's the Seat at the table?
How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-wheres-the-seat-at-the-table/

Colors Marathi takes off on a high
The new foray was flagged of by COLORS Marathi in a star-studded Gudi Padwa extravaganza on 20th March, 2015

http://www.mxmindia.com/2015/03/colors-marathi-takes-off-on-a-high/

Stories on 20th Mar '15

Building on Colors. Interview with Sudhanshu Vats
As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO
http://www.mxmindia.com/2015/03/building-on-colors-interview-with-sudhanshu-vats/

Flipkart eyes more buys to boost mobile ad biz
The e-commerce company, which acquired AdIQuity Technologies recently, will build a 200-people strong team in a year for its ad business as mobile becomes its focus area for investments going forward
http://www.mxmindia.com/2015/03/flipkart-eyes-more-buys-to-boost-mobile-advertising-business/

Sanjeev Kotnala at Adfest: Warming up in Pattaya
Sanjeev Kotnala reports on sessions by Sidharth Loyal, Chung Su Ko, the Juice team from Poland and Marcel Wiebenga at Adfest, Pattaya
http://www.mxmindia.com/2015/03/sanjeev-kotnala-at-adfest-warming-up-in-pattaya/

Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses
We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-world-cup-coverage-the-ticks-the-crosses/

Ranjona Banerji: Exclusive, Lesser, Uggh!
TV news in India may have made a mockery of the word "exclusive" but in newspaper parlance it is supposed to mean that no other publication has that particular story, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-exclusive-lesser-uggh/

Graphic India gets extra funding from new players
Company Plans To Aggressively Expand Its Launch of Character Entertainment Brands Through New Digital Comics & Animation Platform
http://www.mxmindia.com/2015/03/graphic-india-gets-extra-funding-from-new-players/

Razorfish India brings on board Arnab Majumdar as Director, Biz Devpt
He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India
http://www.mxmindia.com/2015/03/razorfish-india-brings-on-board-arnab-majumdar-as-director-biz-devpt/

Introducing a new Friday series: Coffee & Conversations with Rahul Kishore: Ashok Venkatramani, CEO, MCCS
We kick off the first season of a new series of easy weekend interviews conducted by Rahul Kishore. In Season #1, Rahul interviews a cross-section of media CEOs. But no shoptalk... nothing on business, plans, targets...
http://www.mxmindia.com/2015/03/introducing-a-new-friday-series-coffee-conversations-with-rahul-kishore-episode-1-ashok-venkatramani-ceo-mccs/

SONY SIX to broadcast Yonex Sunrise Tournament in India
The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000
http://www.mxmindia.com/2015/03/sony-six-to-broadcast-yonex-sunrise-tournament-in-india/

Maxus successfully executes Blenders Pride fashion Tour
Maxus devises a post-event content strategy for the established on ground event for greater amplification, reach and positioning
http://www.mxmindia.com/2015/03/maxus-successfully-executes-blenders-pride-fashion-tour/

VML India wins StreetWear's digital mandate
StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

http://www.mxmindia.com/2015/03/vml-india-wins-streetwears-digital-mandate/

Stories on 19th Mar '15

Digital growth takes a 53% leap over last year
The report further states that the industry is estimated to grow further at a rate of 33 per cent and cross INR one lakh crores by the end of 2015
http://www.mxmindia.com/2015/03/digital-growth-takes-a-53-leap-over-last-year/

Consumer Affairs ministry engages with ASCI to curb misleading ads
"GAMA portal" will help consumers complain against misleading advertisements
http://www.mxmindia.com/2015/03/consumer-affairs-ministry-engages-with-asci-to-curb-misleading-ads/

Sanjeev Kotnala @ Adfest: India not Bad enough as Pattayafest kicks off
The theme BE BAD represents a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends
http://www.mxmindia.com/2015/03/sanjeev-kotnala-adfest-india-not-bad-enough-as-pattayafest-kicks-off/

BN Kumar is PRCI national president
The Concept PR Executive President will be the national president of the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2015/03/bn-kumar-is-prci-national-president/

Triton wins Alliance Tire Group in a global pitch
The pitch process that lasted around two months featured some of the leading agencies
http://www.mxmindia.com/2015/03/triton-wins-alliance-tire-group-in-a-global-pitch/

Sugar Free aims to educate consumers with new campaign
The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases
http://www.mxmindia.com/2015/03/sugar-free-aims-to-educate-consumers-with-new-campaign/

Google partners with brands to launch #TogetherOnline initiative
Initiative aimed to encourage Internet users to share the power of the web with a woman
http://www.mxmindia.com/2015/03/google-partners-with-brands-to-launch-togetheronline-initiative/

Nickelodean unveils The Big Green Change Project
It’s a pioneering pro-socio environment initiative that will empower and encourage kids to save the planet and its resources

http://www.mxmindia.com/2015/03/nickelodean-unveils-the-big-green-change-project/

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 17th Mar '15

Hot, happenin' and most wanted!
And why companies like Google, Snapeal & Flipkart are interested in gobbling up ad tech shops
http://www.mxmindia.com/2015/03/hot-happenin-and-most-wanted/

ZEEL sources deny news on Shailja Kejriwal heading Zee Smile revamp
Zee Entertainment denies news on TV programming veteran Shailja Kejriwal holding the reins of Zee Smile's revamp programme
http://www.mxmindia.com/2015/03/zeel-sources-deny-news-on-shailja-kejriwal-heading-zee-smile-revamp/

Dish TV promotes new proposition - Joy for the Entire Family
The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Karishma Lintas unveils new campaign for Paper Boat
The film campaign has been visualized in two legs: a theme film for the internet (3 minutes and 35 seconds long), and four short, product-specific films
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Grey releases another TVC promoting Swachch Bharat initiative
The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai
http://www.mxmindia.com/2015/03/grey-releases-another-tvc-promoting-swachch-bharat-initiative/

Suresh Eriyat: Message is key for Brand Connect
A cupboard is still called a Godrej or detergent is referred to as Surf. Brands and agencies need to work together, not just to highlight the merits of the product but also make sure consumers remember it for the right reasons, writes Suresh Eriyat
http://www.mxmindia.com/2015/03/suresh-eriyat-message-is-key-for-brand-connect/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos

http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity/

Stories on 16th Mar '15

It's an appy world for kids!
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/

GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/

Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/

DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'


Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/

Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/

Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/

Stories on 12th Mar '15

Exclusive! BARC in talks to buy TAM?
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/

&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/

Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/

Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/

Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/

The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/

Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala

http://www.mxmindia.com/2015/03/sanjeev-kotnala-8-ways-indian-media-entertainment-undermines-women/

Stories on 11th Mar '15

Publicis eyes the Top 3
Nakul Chopra, the agency's CEO for South Asia, has set his eyes to be in the bigger league
http://www.mxmindia.com/2015/03/publicis-eyes-the-top-3/

MSM makes most of IPL 'mauka', nets 9 sponsors
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/msm-makes-most-of-ipl-mauka-nets-9-sponsors/

Avinash Kaul appointed President of A+E Networks|TV18
The role will be in addition to his responsibility as CEO of IBN Network
http://www.mxmindia.com/2015/03/avinash-kaul-appointed-president-of-ae-networkstv18/

Madison wins media mandate of Bandhan Bank
As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products
http://www.mxmindia.com/2015/03/madison-wins-media-mandate-of-bandhan-bank/

After Flipkart's Adiquity deal, Snapdeal eyes Komli for $300m
Online retailer Snapdeal is in advanced talks to acquire Komli Media in a deal that values the ad technology company at about $300 million, the same as when it raised funds from investors last year
http://www.mxmindia.com/2015/03/after-flipkarts-adiquity-deal-snapdeal-eyes-komli-for-300m/

Grey hosts Tor Myhren & Suresh Nair on their India sojourn
Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity
http://www.mxmindia.com/2015/03/grey-hosts-tor-myhren-suresh-nair-on-their-india-sojourn/

Sanjeev Kotnala: The Darwinian Evoloution in Advertising
The shift toward digital is a Darwinian evolutionary moment. We can naturally expect creative expertise gyrating and focussing in it than on other mediums, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-the-darwinian-evoloution-in-advertising/

Fourth Dimension hikes ad rates of Puthiya Thalaimurai
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market
http://www.mxmindia.com/2015/03/fourth-dimension-hikes-ad-rates-of-puthiya-thalaimurai/

Maruti Suzuki back in Hakuhodo Percept stable
Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu
http://www.mxmindia.com/2015/03/maruti-suzuki-back-in-hakuhodo-percept-stable/

Reach taps into Posterscope's expertise for outdoor initiative
The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points

http://www.mxmindia.com/2015/03/reach-taps-into-posterscopes-expertise-for-outdoor-initiative/

Stories on 10th Mar '15

Murdoch's empire makes 2 buys in India
While Star India acquires Screen from the Indian Express group, News Corp gobbles up VC Circle
http://www.mxmindia.com/2015/03/murdochs-empire-makes-2-buys-in-india/

More ads go digital as ICC World Cup action shifts to sites, apps
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/more-ads-go-digital-as-icc-world-cup-action-shifts-to-sites-apps/

Cinthol creates 'Alive is Offline' for the digital medium
The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia
http://www.mxmindia.com/2015/03/cinthol-creates-alive-is-offline-for-the-digital-medium/

Vodafone unveils campaign to promote new website
Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform
http://www.mxmindia.com/2015/03/vodafone-unveils-campaign-to-promote-new-website/

'Live it Abhi', exhorts Pepsi to the youth on today
The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go
http://www.mxmindia.com/2015/03/live-it-abhi-exhorts-pepsi-to-the-youth-on-today/

Noteworthy campaigns bring India laurel at ADFEST 2014
Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign
http://www.mxmindia.com/2015/03/noteworthy-campaigns-bring-india-laurel-at-adfest-2014/

Housing unveils new logo, mobile app
The move will enhance consumer experience and will set a new benchmark for the online real estate market
http://www.mxmindia.com/2015/03/housing-unveils-new-logo-mobile-app/

Carolina James Bajaj joins Hill+Knowlton as VP
She assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests

http://www.mxmindia.com/2015/03/carolina-james-bajaj-joins-hillknowlton-as-vp/

Stories on 9th Mar '15

Vinod Mehta (1942-2015). Editor of Editors
He did away with the pompous gloom associated with an editor's office and imbued his publications both style and substance, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/vinod-mehta-1942-2015-editor-of-editors/

RIP, Vinod Mehta: Must-read tributes
Here are a dozen-odd must-read tributes on Vinod Mehta from various Indian publications
http://www.mxmindia.com/2015/03/rip-vinod-mehta-must-read-tributes/

And some tributes on Twitter...
Here are some tributes to the iconic editor and journalist
http://www.mxmindia.com/2015/03/and-some-tributes-on-twitter/

Thus tweeted Vinod Mehta...
Vinod Mehta was new to Twitter, and as he said in an interview, he got onto to it only to promote his book. Even though he didn't tweet much ever since he got active on the microblogging platform, they were written in his inimitable, poking at fun at the fact that he was plugging or not pugging his book
http://www.mxmindia.com/2015/03/thus-tweeted-vinod-mehta/

Amith Prabhu on Vinod Mehta: They don't make editors like him anymore
Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-on-vinod-mehta-they-dont-make-editors-like-him-anymore/

Stories on 5th Mar '15

Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/

Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/

Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/

Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/

Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/

Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/

Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/

Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/

Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/

DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation

http://www.mxmindia.com/2015/03/ddb-mudramax-media-wins-media-mandate-of-athena-life-sciences/

Stories on 4th Mar '15

Action time at ASCI
The Advertising Standards Council of India is taking the pro-active route to ensure standards in the craft, says chairman Narendra Ambwani
http://www.mxmindia.com/2015/03/action-time-at-asci/

ISA to host seminar in Mumbai & Delhi
The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above
http://www.mxmindia.com/2015/03/isa-to-host-seminar-in-mumbai-delhi/

FCB creates TVC for Eastern Condiments
Eastern has shown strong growth in geographies like Karnataka, UP, AP, Telengana & Maharashtra where last fiscal the growth exceeded 50 per cent
http://www.mxmindia.com/2015/03/fcb-creates-tvc-for-eastern-condiments/

DDB MudraMax-Experiential creates signature bat for LG
A gigantic bat was created for the cricket lovers to write their wishes for their favorite teams
http://www.mxmindia.com/2015/03/ddb-mudramax-experiential-creates-signature-bat-for-lg/

Plans unveiled for 10th edition of Goafest
They are introducing for the first time Youth Labs for young delegates
http://www.mxmindia.com/2015/03/plans-unveiled-for-10th-edition-of-goafest/

Max Life Insurance unveils new TVC to promote its Online Term Plan
Highlights the utmost need for protecting ones family 'first'

http://www.mxmindia.com/2015/03/max-life-insurance-unveils-new-tvc-to-promote-its-online-term-plan/

Stories on 3rd Mar '15

Mags 2x more engaging than Radio & TV
An Assoc of Indian Magazines-IMRB study throws up interesting findings on magazines vis-à-vis other media
http://www.mxmindia.com/2015/03/mags-2x-more-engaging-than-radio-tv/

Remembering Atul 'Pat' Tandan. Chandan Chatterjee pays tribute
Students would remember him as being open, fun, accessible, a friend and a father figure all rolled into one, writes Prof Chandan Chatterjee, director, Symbiosis Institute of Media and Communication, in this tribute
http://www.mxmindia.com/2015/03/remembering-atul-pat-tandan-chandan-chatterjee-pays-tribute/

Ranjona Banerji: Journalism touches new low with Essar leaks expose
At the risk of being dramatic, there is no part of a journal or a broadcast which is not for sale, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-journalism-touches-new-low-with-essar-leaks-expose/

Hari Krishnan appointed CEO of Lowe LDB Sri Lanka
He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India
http://www.mxmindia.com/2015/03/hari-krishnan-appointed-ceo-of-lowe-ldb-sri-lanka/

Everest to launch Onida's next generation ACs this summer
Everest has won the creative mandate for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business
http://www.mxmindia.com/2015/03/everest-to-launch-onidas-next-generation-acs-this-summer/

ABCI confers Communicator of the Year award on Pankaj Mudholkar
The Association of Business Communicators of India has presented Pankaj Mudholkar, MD of Aakriti Promotions & Media Ltd, with the Communicator of the Year award for 2013-14
http://www.mxmindia.com/2015/03/abci-confers-communicator-of-the-year-award-on-pankaj-mudholkar/

Posterscope unveils outdoor campaign for IDBI Federal
The objective of the campaign was to effectively reach out to the brand’s core target audience - males, 25-44 years, SEC A and B - across 100 locations pan India

http://www.mxmindia.com/2015/03/posterscope-unveils-outdoor-campaign-for-idbi-federal/

Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/